ChThe Pinterest tag is a piece of code that you add to your website. It lets Pinterest track visitors to your site, as well as the actions they take on your site after seeing your Pinterest ad. This means you can measure how effective your Pinterest ads are by understanding the actions people take on your website after seeing or engaging with your ad.

If you add the Pinterest tag to your website, you’ll be able to:

  • Track and optimize conversions
  • Measure campaign performance
  • Build audiences for targeting
  • Become a verified merchant
  • Access conversion insights
  • You also have the option to use the Pinterest Conversions API in addition to the Pinterest tag, to maximize visibility into conversions.

    Note: After you've installed the Pinterest tag, it can take up to 24 hours to be reflected in Ads Manager.

    Before you get started

    Before you can add the Pinterest tag to your website, you’ll need to:

  • Get a Pinterest business account
  • Create an advertiser account
  • Select an installation method

    There are three different ways to install the Pinterest tag:

  • Use an integration partner
  • Email instructions to your developer or colleague who can install it for you
  • Use manual set-up and install it yourself
  • Follow the steps below to get started.

  • Log in to your Pinterest business account.
  • Click the hamburger icon at the top-left of the page.
  • Under Business, click Conversions.
    • If you’ve already claimed a domain and it’s eligible to use with an integration partner, you’ll see these partners listed below Install your Pinterest tag. Click one to view instructions. If not, continue to follow the steps below.
  • Click Get started.
  • Choose how you’d like to install the Pinterest tag:
    • Use an integration partner: Paste your website URL into the field below Website URL, then click Check. If your site is eligible for an integration partner, select the one you want to use to view instructions.
    • Email instructions: Click Email instruction at the bottom left corner of your screen. Enter the person’s email, provide an optional message, then click Send
    • Use manual set-up: Click Skip at the bottom-right corner of your screen.
  • It looks like you're reading this from a mobile browser. At the moment, you'll need to use your desktop to install the Pinterest tag. You can see those instructions by tapping Web above.

    It looks like you're reading this from a mobile browser. At the moment, you'll need to use your desktop to install the Pinterest tag. You can see those instructions by tapping Web above.

    What's next?

    If you’ve chosen to use manual set-up, learn how to add the base code.

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