Interest targeting allows you to get your ad in front of people based on their interests, tastes and life events. 

To use interest targeting, select interests related to the ad you’re promoting. For example, if you’re promoting mid-century modern living room furniture, try targeting people on Pinterest who are interested in “mid-century modern”, “modern living” and “living rooms”. To refine your audience, test  both broad interests (“living rooms”) and precise interests (“mid-century modern”).

Learn how to edit your existing ads using the bulk editor.

Once you launch your campaign, we’ll review it to make sure it follows our Advertising guidelines. The campaign review process can take up to 24 hours. 

If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once approved, we’ll start distributing your ad.

If you want to set up multiple different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our targeting overview article.