Interest targeting allows you to get your ad in front of people based on their interests, tastes and life events.
To use interest targeting, select interests related to the ad you’re promoting. For example, if you’re promoting mid-century modern living room furniture, try targeting people on Pinterest who are interested in “mid-century modern”, “modern living” and “living rooms”. To refine your audience, test both broad interests (“living rooms”) and precise interests (“mid-century modern”).
Learn how to
Once you launch your campaign, we’ll review it to make sure it follows our
If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in
If you want to set up multiple different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our