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Interest targeting allows you to get your ad in front of people based on their interests, tastes and life events. 

To use interest targeting, select interests related to the ad you’re promoting. For example, if you’re promoting mid-century modern living room furniture, try targeting people on Pinterest who are interested in “mid-century modern”, “modern living” and “living rooms”. To refine your audience, test  both broad interests (“living rooms”) and precise interests (“mid-century modern”).

Add interest targeting in Ads Manager
  • Log in to your Pinterest business account
  • Click the hamburger icon at the top-left of the page
  • Under Ads, click Create campaign
  • Click Manual campaign, then Get started
  • Click New ad group from the left-side navigation
  • Click Targeting from the left-side navigation
  • Choose a targeting strategy
  • Once complete, select your Budget and schedule, Optimization and delivery and Ads
  • Review your information
  • Click Publish
  • Add interest targeting in Bulk editor
  • Log in to your Pinterest business account
  • Click the hamburger icon at the top-left of the page
  • Under Ads, click Bulk editor
  • Click Download sample sheet to download a sample spreadsheet
  • Fill out column AP, Interests
  • Use interest codes to find the related ID and add an interest in this format: {"id": "934876475639", "name": "diy and crafts"} using a comma to separate more than one interest
  • Once complete, click Upload template to upload your bulk editor sheet
  • Click Upload
  • Learn how to edit your existing ads using the bulk editor.

    Ad review process

    Once you launch your campaign, we’ll review it to make sure it follows our Advertising guidelines. The campaign review process can take up to 24 hours. 

    If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once approved, we’ll start distributing your ad.

    Explore targeting on Pinterest

    If you want to set up multiple different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our targeting overview article.

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