Keyword targeting lets you reach people as they search for a specific idea on Pinterest. To use keyword targeting, select keywords related to the ad you’re promoting. For example, if you’re promoting living room furniture, try targeting people searching for “living room decor” or “home decor ideas”. For more precise control over which searches your ad appears or doesn’t appear in, use
Note: You can use up to 20,000 keywords per ad group and for the best results we recommend using at least 25 keywords per group.
- Enter a list of keywords in the empty box on the left, separating multiple keywords with a comma
- Search for keywords in the search bar in the square on the right, and click [+ in circle] beside the keywords you want
- Click Create keywords or Create negative keywords to add new ones
- Select the keywords you don’t want and click Archive to remove them
- Enter Edit as the action for the keywords you want to edit
- Enter Archive as the action for the keywords you want to archive
- Enter Create as the action for new keywords you want to add
Control which searches your ad appears in by using phrase and exact matches to narrow in on specific searches, or use broad match to reach a wider audience. Negative keywords let you exclude certain search terms from triggering your ads and can be set at the ad group.
When adding match types through Ads Manager, use brackets or quotations to indicate the match type, shown below Example keyword in the table below. These brackets and quotations are not necessary when using Bulk editor.
|Example keyword||Eligible search||Ineligible search|
|Broad match (default)||Pins show for your own keyword as well as for misspellings, synonyms, and other related search terms. Word order does not matter.||Kitchen design||Kitchen decor ideas, wall paper designs||T-shirt ideas|
|Phrase match||Pins show on search terms that include the entire phrase contained in the specified keyword as well as misspellings and close variations of that phrase. The search term phrase must use the same word order as the keyword.||"Kitchen design"||Kitchen design ideas, Kitchen designs||Kitchen decor idea, Design kitchen|
|Exact match||Pins show on your exact keyword or on a close variation of that keyword. Word order matters.||[Kitchen design]||Kitchen design, Kitchen designs||Kitchen design idea, Design kitchen, Kitchen decor|
|Negative phrase match||Pins will not show on any search that contains the entire keyword phrase within the search term. Word order matters.||-"Bedroom decor"||Kitchen decor||Bedroom decor tips|
|Negative exact match||Pins will not show on a search that matches your keyword exactly. Order matters.||-[Bedroom decor]||Modern bedroom decor, Kitchen decor||Bedroom decor|
Once you launch your campaign, we’ll review it to make sure it follows our
If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in
If you want to set up multiple kinds of targeting on Pinterest or edit a current ad group’s targeting choices, you can learn more in our