Advertisers can use a Limited Data Processing flag to help them comply with State Privacy Laws as described in the U.S. State-Specific Data Terms attached as Exhibit C to the Pinterest Advertising Services Agreement. With this flag in place, Pinterest will limit how we use certain data to help advertisers comply with user privacy settings for users to whom a State Privacy Law applies. For example, an advertiser might implement the Limited Data Processing flag for users who have opted out of the sale or sharing of their data under an applicable State Privacy Law. When the Limited Data Processing flag is used, Pinterest will act as a service provider or processor, as applicable, with respect to flagged data from users to whom a State Privacy Law applies.

Advertisers are responsible for complying with user opt-outs, as well as identifying the user’s state of residency when implementing the Limited Data Processing flag.

Keep in mind that the Limited Data Processing flag could impact campaign performance and targeting use cases. Pinterest recommends using the Limited Data Processing flag on a per-user basis for best results.

The Limited Data Processing flag does not apply to any customer lists or audiences that advertisers may upload. Advertisers should ensure that they have taken appropriate measures with respect to those products to meet their compliance needs, including removal of opted out users from customer lists if the advertiser determines that is necessary.

For more details on how to implement the Limited Data Processing flag, visit our developer documentation.