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You can install the Pinterest for WooCommerce plugin to promote products you’re already selling on WooCommerce and measure the results of the actions people take on your website.

By installing this plugin, you can:

  • Connect your WooCommerce catalog to your Pinterest account
  • Add the Save to Pinterest button to your products on your website
  • Track conversions with the Pinterest tag

    • For more information, visit WooCommerce’s Help Center. If you need additional help, please contact WooCommerce’s support team.
    Before you get started

    Before you can connect your WooCommerce and Pinterest accounts, you must have a Pinterest business account.

    Keep in mind that you can only use one integration with your account. If you’re already using the Shopify plugin, you’ll have to remove it before installing the WooCommerce plugin.
    Get started

    To set up the WooCommerce plugin, follow the steps below. You’ll be prompted to accept our advertisement agreement during the process if you have not already.
    1. Install the plugin
  • Log in to your WooCommerce account
  • Click Plugins, then select Add New
  • In the search bar, enter “Pinterest for WooCommerce” and search
  • Click Install Now, then click Activate
  • Click Marketing, then select Pinterest
  • Click Get started
  • Click Connect   
  • Click Give access when prompted to grant the plugin permission to access your Pinterest business account
  • Click THAT’S MY SITE - REDIRECT ME to be directed back to your website
    • 2. Claim your website

    Click Start Verification and wait a few seconds for your website to be linked to your Pinterest business account. Once it’s been successfully verified, click Continue to start the tag installation process.

    3. Set up the Pinterest tag
  • Click  below Advertiser
  • Select the advertiser for which you want to install a tracking snippet
  • Click  below Tracking tag
  • Select the tracking tag you want to use
  • Click Complete Setup
    •
    Connect your WooCommerce catalog to your Pinterest account

    The plugin can automatically sync the products in your WooCommerce and Pinterest catalogs. You can see the status of the sync in the Catalog tab. Note: The first sync can take up to 24 hours.

  • Click Marketing from the left-side navigation, then select Pinterest
  • Click Settings
  • In the Set up Product Sync section, below Product Sync, check the box next to Enable Product Sync
  • Click Save changes
    •
    Add the Save to Pinterest button to your products

    You can add the Save to Pinterest button to your product images on your WooCommerce site. People can click this button to save the image as a Pin on their Pinterest accounts.

  • Click Marketing from the left-side navigation, then select Pinterest
  • In the Publish Pins and Rich Pins section, below Save to Pinterest, check the box next to Save to Pinterest
  • Scroll down to the bottom of the page, then click Save changes
    • Enable rich Pins

    Your products and posts can be enriched with metadata so that they feature the most up to date information from your website and become rich Pins. If you enable rich Pins, your products will be product rich Pins and your posts will be article rich Pins.

  • Click Marketing from the left-side navigation, then select Pinterest
  • In the Publish Pins and Rich Pins section, below Rich Pins, check the boxes next to Add Rich Pins for Products and Add Rich Pins for Posts if you want to enable both types
  • Scroll down to the bottom of the page, then click Save changes
    •
    Track conversions with the Pinterest tag

    The Pinterest tag code is added to all relevant pages of your website, meaning you can track events and conversions that help you understand how people are interacting with your website.

  • Click Marketing from the left-side navigation, then select Pinterest
  • Click Settings
  • Below Tracking, check the box next to Track conversions
  • Scroll down to the bottom of the page, then click Save changes
    • Enable enhanced match

    You can increase the accuracy of your tracking by enabling enhanced match.

  • Click Marketing from the left-side navigation, then select Pinterest
  • Click Settings
  • In the Publish Pins and Rich Pins section, below Tracking, check the box next to Track conversions
  • Scroll down to the bottom of the page, then click Save changes
    •
    Update your plugin

    Make sure to keep your plugin updated so that it will continue to function correctly.

  • Log in to your WooCommerce account
  • Open the Pinterest for WooCommerce product page
  • Click Details and compatibility on the right side of the screen
  • Click Plugins, then Installed Plugins
  • Check the number of the version currently installed, then click Update if it needs to be updated
    •
    Uninstall the plugin

    You can uninstall the plugin if you decide to. No data will remain on your website after it’s been uninstalled.

  • Click Marketing from the left-side navigation, then select Pinterest
  • Click Settings
  • In the Debug Logging section, below Plugin Data, check the box next to Erase Plugin Data
  • Scroll down to the bottom of the page, then click Save changes

    • If something is not working as it should with the plugin, contact WooCommerce’s support team for help. Otherwise, you can still contact us if you need help with Pinterest.
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