Location, language, device and gender targeting

Use location, language, device and gender targeting to show your Promoted Pins to the most relevant Pinners, making sure you reach the right people at the right time.


Location targeting helps you focus your advertising on the areas where you'll find the right customers. We suggest choosing regions where your customers live and where your business can serve them.

The default location used in Ads Manager is your business' country. For example, US businesses will default to targeting the United States. In some countries, you can narrow your targeting to specific metro areas or zip codes. 

To target zip codes in Bulk Editor, fill out the column titled ‘Geo’ or navigate to ads manager to fill our your targeting details. Please note that at this time reporting by zip code is not available in Ads Manager.


Your language targeting defaults to all languages, but you can select specific languages to target.


Your device targeting defaults to all devices, but you can select specific devices to target.


Your gender targeting defaults to all genders, but you can select specific genders to target. Unspecified refers to people who didn't select a gender when they signed up for Pinterest.

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