Conversion measurement provides a more complete picture of the success of your campaign. Make sure you ran a Pinterest campaign and have conversion data for the time period you're trying to measure.
Upload conversion events
There are three ways to upload offline conversion events:
| Method | How it works | Requirements & considerations |
|---|---|---|
| Upload conversions with Ads Manager | Upload a CSV file with web, in-app, offline conversions into Ads Manager. | Manual process |
| Upload conversions with LiveRamp | Upload offline conversions to LiveRamp, who matches those conversions to Pinterest IDs and sends them to Pinterest. | Requires relationship with LiveRamp |
| Upload conversions via Pinterest API |
Set up a server-to-server integration with the Pinterest API endpoint and regularly send batches of conversion events in a JSON format to the endpoint. This product isn't available widely. If you work with a Pinterest representative, ask them for details |
Needs developer support Requires Pinterest sales support |
What's the next step?
Once you choose the upload method that's right for you, get started:
- Upload conversions with Ads Manager
- Upload conversions with LiveRamp
- If you have a Pinterest rep, ask them about the uploading conversions via the Pinterest API.
After that, learn about conversion reporting: