Overview

Mobile deep links allow you to direct people to a specific page in your app to buy your products on mobile devices or take specific actions in the app.

After clicking on an ad, people are directed to a predefined page within your app. If they do not have the app installed, they’re taken to the same page on your website within the Pinterest app.

 

Types of deep links

There are two types of mobile deep links that can be used:

  • App links (for Android and iOS): takes users directly to the correct page in the installed app. You will also need to include a secondary fallback website link for users who do not have your app installed.
    • Ex: myapp://com.shopping.mysite
  • Universal deep link (UDL): one link that leads to the correct destination across Android, iOS and web depending on the device people are using.
    • Ex. https://www.website.com?campaign_id=12345
    • Note: only UDLs are allowed for Catalog Sales
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    Pinterest does not create these deep links for advertisers. You should work with your team’s developers or our  Mobile Measurement Partners (Branch, Tune, Kochava, Adjust, AppsFlyer, Singular) to configure the links specific to your organization’s needs. 

    Conversion optimization (OCPM) campaigns

    To participate in oCPM campaigns, you need to either be passing conversion data (including in app and web conversions) through the Pinterest API for conversions or one of our Mobile Measurement Partners. 

    Set up mobile deep links Consideration and Conversion objectives

    For consideration and conversion objectives, deep links can be used on static images, video formats and idea ads.

    Ads Manager

  • Log in to your Pinterest business account.
  • Click at the top-left of the page
  • Under Ads, click Create campaign
  • Click Manual Campaign, then Get Started
  • Under Choose a campaign objective, select a goal. Use either Catalog sales, Consideration or Conversion objectives.
  • Enter your campaign details.
  • Click Continue.
  • Give your ad group a name under Ad group details. 
  • Select your Targeting.
  • Select your Budget and schedule.
  • Select your Optimization and delivery.
  • Select your ads.
  • Select the Pins you want to promote.
  • Click Review selected Pins under your selected Pins to add details to your ads.
  • Review and edit the ad name to change how your ad will be labeled in your reporting.
  • Click the Ad destination dropdown and select App.
  • Add your Destination link.
    • The destination link can be either an app link or a universal deep link. If you’re using an app link, you’ll see an additional field to add your Fallback destination. When a Pinner clicks on an app link ad and they do not have the app installed, they will be routed back to the fallback destination.
  • Add any optional tracking parameters in the destination deep link and fallback destination url.
  • Press Save.
  • Click Launch.
    •

    Bulk editor

    You can use Bulk editor to set up and edit multiple campaigns simultaneously.

  • Log in to your Pinterest business account.
  • Click at the top-left of the page
  • Under Ads, click Bulk Editor
  • If this is your first time creating a campaign with Bulk editor, click the Download sample sheet button.
  • Insert the universal deep links in these columns:
    1. iOS Deep Link.
    2. Android Deep Link.
  • In the Promoted Pin URL column, add a Fallback URL or deep link. When a Pinner clicks on a mobile deep links ad and they do not have the app installed, they will be routed to this fallback URL.
  • Input the remainder of your campaign details and save the file as a .csv.
  • Click the Upload template tab on the Bulk editor page and drag the .csv file into the field to upload your file and create a campaign.
    •  Catalog sales objective

    For the catalog sales objective, deep links can only be used on static images.

    Ads Manager

  • Set up your product feed.
    1. Add your universal deep links in the link or ad_link column of your data source. Links in the ad_link column will take precedence if links are added to both fields.
  • Upload your product feed.
  • Once the products are successfully ingested, create a catalog sales campaign and select the product group that contains the items you want to promote.
    1. Click Direct traffic to your app to pull in the link from your feed 
    2. Add any optional tracking parameters. Do not add your deep link to this field.
  • Click Publish.
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    Bulk editor

    Advertisers should setup your product feed and add your deep links before using Bulk editor.

  • Log in to your Pinterest business account.
  • Click at the top-left of the page
  • Under Ads, click Bulk Editor
  • If this is your first time creating a campaign with Bulk editor, click the Download sample sheet button.
  • Add the Product Group IDs that contain the deep links. 
  • Add “YES” to the Is Shopping MDL column.
  • Input the remainder of your campaign details and save the file as a .csv.
  • You have the option to add tracking details in the Tracking Template column.  Include '{lpurl}' or '{unescapedlpurl}' to pull in links.
  • Click the Upload template tab on the Bulk editor page and drag the .csv file into the field to upload your file and create a campaign.
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