Pick Pins to promote

After creating a campaign and ad group in Ads Manager, you will select Pins to promote. Promoted Pins are the ads that will show to your targeted audience on Pinterest. You can create new Pins or promote Pins you've saved before.

Create ads

  1. From your Pinterest Business account, click Ads
    • To create ads in a new campaign, select Create ad
      • Click Ads in the left side navigation
    • To create ads in an existing campaign, select Reporting
      • Click the checkbox next to the campaign you want to add an ad to
      • Click the Ad groups tab
      • Click the name of an existing ad group or click Create ad group to create a new ad group
      • Click Create ad
  2. Select the Pins you want to promote
    • Click the toggle icon to filter ads by format or to only show existing ads
    • You can see all of your Pins while scrolling through the "All Pins" tab, or go to the "Boards" tab to select Pins by going through the boards on your profile
    • Click into the search bar to search for a specific Pin
    • Click  to create a Pin
  3. Click Selected to review the details of your selected Pins
    • Edit the ad name to change how your ad will be labeled in your reporting
    • Update the ad destination URL and add any UTM parameters
    • Click Remove to remove the Pin from this ad group
    • Click the checkbox next to "Pause ad?" to create this ad in a paused state 
  4. Click Launch
    • If your campaign is missing any necessary information, errors will be highlighted in orange on the left side of the screen
    • Click the highlighted topics in the left-hand navigation to jump to that section and fix any existing errors

Once you click Launch, your Pins will go through our ad review process to make sure they follow our advertising guidelines. 

When using the filter to create ads in a certain format, keep in mind that some ad formats are only available for certain campaign objectives.

Campaign objective Format options
Brand awareness
  • Static (default)
  • Carousel
  • Video
  • Max video
  • Static (default)
  • Carousel
  • Video
App install
  • App (default)
  • Static (default)
  • Carousel
  • Video

Explore more detailed information on our product specs to help you decide which Pins to promote.

Preview your Promoted Pins

Want to see what an ad will look like once it's live? If you're creating ads using Ads Manager, you can send a preview of the ad to your mobile device. You'll need your computer and a mobile device with the most current version of the Pinterest app.

Create preview in Ads Manager

  1. Click Ads at the top-left corner of your screen
  2. Choose "Create ad"
  3. In the menu on the left, click Ads
  4. Choose the Pin you want to preview as an ad
  5. Click the Selected tab
  6. Click Preview Pin to send a preview of the ad to your mobile phone

Note: Ad preview is only available for Promoted Pins created using Ads Manager. It can't be used to preview organic Pins or shopping ads.

View ad preview on your mobile device

  1. Open the Pinterest app on your mobile device
  2. Click  at the bottom of your screen to open your notifications
  3. You’ll see a notification that says “Here’s a preview of your Pinterest ad!”
  4. Open the notification to see your Promoted Pin preview
  5. Your Promoted Pin will populate in-screen 
  6. Scroll up to see how the Promoted Pin will look in someone's feed

Optional: If you want to get alerts for your Pin previews, turn on push notifications

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