Review your Pin stats

Review your Pin's performance metrics with Pin stats. See all of the ways people have interacted with a specific Pin across Pinterest and gain insight into how your Pins are performing. To understand your brand's overall performance on Pinterest, check out Pinterest Analytics.

To view your Pin stats, you'll need to have a business account. If you want to see stats for Pins created by others from your website, claim your website and Instagram, Etsy or YouTube accounts. If you have a personal account and access to Story Pins, you might be able to see Story Pin stats without having a business account or claiming a website. Only you can see these stats.

See your Pin stats

With Pin stats, you can:

Review your Pin's metrics

We calculate Pin stats by aggregating the data for all Pins that share an image and if applicable, a URL. This includes data from all the people who have saved content that you’ve created and published, or have saved content from your site using the Save button, our browser extension or from somewhere else on Pinterest. We also include data from the Pin's downstream activity, like saves from your Pinterest profile or when someone saves your Pins from someone else's profile.

If you've created a Pin, we'll show you real-time metrics on that Pin. These real-time metrics are a good way to learn how your Pin is performing right after publishing. Keep in mind that these real-time metrics are estimates and subject to change. As a result, they might decrease.

Metric

Metric definition

Outbound clicks The total number of clicks to the destination URL associated with your Pin or ad.
Outbound click rate The total number of clicks to the destination URL associated with your Pin divided by the total number of times your Pins were on screen.
Impressions The number of times your Pins or ads were on screen.
Pin clicks The total number of times people tap on a Pin or ad that leads them to a destination on or off of Pinterest.
Pin click rate The total number of clicks on your Pin or ad to content on or off of Pinterest divided by the total number of times your Pins or ads were on screen.
Engagement The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, and carousel card swipes.
Engagement rate The total engagements with your Pins divided by the total number of times your Pins were seen. Engagements include saves, Pin clicks and outbound clicks.
Saves The number of times people saved your Pin to a board.
Save rate The total saves of your Pins divided by the total number of times your Pins were on screen.
Followers driven The number of followers gained from a particular Story Pin.
Profile visits The number of people who visited your profile after viewing a particular Story Pin.
Reactions The number of times people have reacted to your Pin.
Comments The number of comments received on your Pin.
Photos The number of tries received on your Pin.
Video views Any 2-second continuous playback of your video Pins, while 50% in view
Played at 95% The number of times your video Pins reached 95% of their length or greater—includes skipping ahead to this point.
Average play time The average time your video Pins were played—this includes when your video was played again on the same day.
Total play time (minutes) Total play time for your video Pins in minutes.

 

To see more details of your Pin's performance, check out Pinterest Analytics. As most Pin stats update in real-time, they might look different from the data you see in Pinterest Analytics.

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