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Review your Pin's performance metrics with Pin stats. See all of the ways people have interacted with a specific Pin across Pinterest and gain insight into how your Pins are performing. To understand your brand's overall performance on Pinterest, check out Pinterest Analytics.

To view your Pin stats, you'll need to set up a business account. If you want to see stats for Pins created by others from your website, learn how to claim your website.
Access your Pin stats
  • Log in to your Pinterest business account
  • Click your profile picture at the top-right of your screen
  • Click Created below your profile name
  • Select a Pin
  • Review the metrics below the Pin
  • Click See more stats to access all metrics for your Pin
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    With Pin stats, you can:

  • Filter your data: Click   next to Date range, Content type, Device or Source to filter your data.
  • Review your Pin's engagement: View metrics on the Overall tab or the Video stats tab (if your Pin is a video).
  • View your data on the graph: Click one of the metrics above the graph to view that data on the graph.
  • Compare your data: Click   below Split by: to split the info on your graph according to Content type, Device or Source (if applicable).
  • View and respond to conversations about your Pin: Click Respond below Comments.
  • View the boards your Pins have been saved to: To see this, scroll to the Saved to these boards section. Note: if your Pins have been saved to a private board, you will not see the board details here.
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  • Log in to your Pinterest business account on the Pinterest app
  • Tap your profile picture at the top-right of your screen and open your profile
  • Tap Created
  • Select a Pin, then tap Pin Stats below the Pin (or See more if your Pin shows a preview of your Pin stats)
    •

    With Pin stats, you can:

  • View and respond to your engagements:Tap   to view all of the comments on your Pin or tap   to see how many people have reacted to your Pin.
  • Review your Pin's engagement: Tap into each Engagement summary metric to see more detailed information. If your Pin has a tagged product, you can tap Product tag to see related metrics. If your Pin is a video, you can tap into the Video stats metrics.
    • Filter your data: Tap   to filter your data by Date range, Content type, Device or Source, then tap Done.
    • View your data on a graph: Tap the first drop-down menu   at the top of your screen to change the metric shown on the graph.
    • Compare your data: Tap the second drop-down menu   at the top of your screen to split the data according to Content type or Device.
  • View the boards your Pins have been saved to To see this, scroll to the Saved to these boards section. Note: if your Pins have been saved to a private board, you will not see the board details here.
    •
  • Log in to your Pinterest business account on the Pinterest app
  • Tap your profile picture at the bottom-right to go to your profile
  • Tap Created
  • Select a Pin, then tap Pin Stats below the Pin (or See more if your Pin shows a preview of your Pin stats)
    •

    With Pin stats, you can:

  • View and respond to your engagements: Tap   to view all of the comments on your Pin or tap   to see how many people have reacted to your Pin.
  • Review your Pin's engagement: Tap into each Engagement summary metric to see more detailed information. If your Pin has a tagged product, you can tap Product tag to see related metrics. If your Pin is a video, you can tap into the Video Stats metrics.
    • Filter your data: Tap   to filter your data by Date range, Content type or Device then tap Done.
    • View your data on a graph: Tap the first drop-down menu   at the top of your screen to change the metric shown on the graph.
    • Compare your data: Tap the second drop-down menu   at the top of your screen to split the data according to Content type, Device or Source
  • View the boards your Pins have been saved to: To see this, scroll to the Saved to these boards section. Note: if your Pins have been saved to a private board, you will not see the board details here.
    •

    Depending on the Pin, you’ll see different metrics.

  • You'll always see the following core metrics: Impressions, Saves, Pin clicks, and Outbound clicks
  • If it's a video Pin, you'll also see Video views, 10 second plays, 95% views, Total play time (minutes), and Average play time
  • If your Pin has tagged products in it, you’ll see Product tag impressions, Product tag clicks, Product tag saves, and Product tag outbound clicks
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    Learn more about these metrics in the table below.

    Note: All organic Idea Pins created before August 16, 2023 are considered a video format. Single-image Idea Pins created on or after August 16, 2023 are considered an image format.
    Review your Pin's metrics

    We calculate Pin stats by aggregating the data for all Pins that share an image and if applicable, a URL. This includes data from all the people who have saved content that you’ve created and published, or have saved content from your site using the Save button, our browser extension or from somewhere else on Pinterest. We also include data from the Pin's downstream activity, like saves from your Pinterest profile or when someone saves your Pins ;from someone else's profile.

    If you've created a Pin, we'll show you real-time metrics on that Pin. These real-time metrics are a good way to learn how your Pin is performing right after publishing. Keep in mind that these real-time metrics are estimates and subject to change. As a result, they might decrease.
    Metric Metric definition
    Impressions The number of times your Pins or ads were on screen.
    Pin clicks The total number of times people tap on a Pin or ad that leads them to a destination on or off of Pinterest.
    Saves The number of times people saved your Pin to a board.
    Outbound clicks The total number of clicks to the destination URL associated with your Pin or ad.
    Profile visits The number of people who visited your profile after viewing your Pin.
    Follows The number of followers gained from a particular Pin.
    Reactions The number of times people have reacted to your Pin.
    Comments The number of comments received on your Pin.
    Video views Any 2-second continuous playback of your video Pins, while 50% in view
    10-second plays The number of times your video was viewed for at least 10 seconds or more.
    Played at 95% The number of times your video Pins reached 95% of their length or greater—includes skipping ahead to this point.
    Average play time The average time your video Pins were played—this includes when your video was played again on the same day.
    Total play time (minutes) Total play time for your video Pins in minutes.
    Product tag impressions The number of times your product tag was on screen.
    Product tag clicks The number of times people clicked on your product tag.
    Product tag saves The number of times people saved your product tag to a board.
    Product tag outbound clicks The number of clicks to the destination URL that came from your product tag.

    To see more details of your Pin's performance, check out Pinterest Analytics. As most Pin stats update in real-time, they might look different from the data you see in Pinterest Analytics.
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