Review your Pin stats

Review your Pin's performance metrics with Pin stats. See all of the ways people have interacted with a specific Pin across Pinterest and gain insight into how your Pins are performing. To understand your brand's overall performance on Pinterest, check out Pinterest Analytics.

To view your Pin stats, you'll need to have a business account. If you want to see stats for Pins created by others from your website, claim your website and Instagram, Etsy or YouTube accounts. If you have a personal account and access to Story Pins, you might be able to see Story Pin stats without having a business account or claiming a website. Only you can see these stats.

See your Pin stats

Review your Pin's metrics and engagements

We calculate Pin stats by aggregating the data for all Pins that share an image and URL. This includes data from all the people who have saved content from your site using the Save button, our browser extension or from somewhere else on Pinterest. We also include data from the Pin's downstream activity, like saves from your Pinterest profile, resaves from someone else's profile, or clicks on any place that the Pin exists.

If you've created a Story or video Pin, we'll show you real-time metrics on that Pin for the first 7 days. These real-time metrics are a good way to learn how your Pin is performing right after publishing. After 7 days, Pin stats will typically be updated daily.

Metric

Metric definition

Standard Pins Video Pins (standard and max. width) Story Pins (business account) Story Pins (personal account)
Impressions The number of times your Pin was seen on Pinterest

Close-ups The number of times people tapped on your Pin for a closer look

Saves The number of times people saved your Pin to a board
Link clicks The number of times people have clicked on your Pin to a destination on or off Pinterest
Video views The number of times your video has been viewed for at least 2 seconds with 50% of the video in view
95% views The number of times your video has been viewed to 95% of its length
Average watch time The average amount of time people spent watching your video
Total watch time The total amount of time people spent watching your video
Tries The number of times people have tried your Pin
Comments The number of comments people have written on your Pin
Reactions The number of times people have reacted to your Pin

 

To see more details of your Pin's performance, check out Pinterest Analytics. Note that because some Pin stats update in real-time, they might look different from the data you see in Pinterest Analytics.

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