Review your Pin stats

Review your Pin's performance metrics with Pin stats. See all of the ways people have interacted with a specific Pin across Pinterest and gain insight into how your Pins are performing. To understand your brand's overall performance on Pinterest, check out Pinterest Analytics.

To view your Pin stats, you'll need to have a business account. If you want to see stats for Pins created by others from your website, claim your website and Instagram, Etsy or YouTube accounts. If you have a personal account and access to Story Pins, you might be able to see Story Pin stats without having a business account or claiming a website. Only you can see these stats.

See your Pin stats

Review your Pin's metrics and engagements

We calculate Pin stats by aggregating the data for all Pins that share an image and URL. This includes data from all the people who have saved content from your site using the Save button, our browser extension or from somewhere else on Pinterest. We also include data from the Pin's downstream activity, like saves from your Pinterest profile, resaves from someone else's profile, or clicks on any place that the Pin exists.

If you've created a Story or video Pin, we'll show you real-time metrics on that Pin for the first 7 days. These real-time metrics are a good way to learn how your Pin is performing right after publishing. After 7 days, Pin stats will typically be updated daily.


Metric definition

Standard Pins Video Pins (standard and max. width) Story Pins (business account) Story Pins (personal account)
Impressions The number of times your Pins were on screen

Clicks The number of times people tapped on your Pin for a closer look

Saves The number of times people saved your Pin to a board
Video views Any 2-second continuous playback of your video Pins, while 50% in view
Played at 95% The number of times your video Pins reached 95% of their length or greater—Includes skipping ahead to this point
Average play time The average time your video Pins were played—This includes when your video was played again in the same day
Total play time (minutes) Total play time for your video Pins in minutes


To see more details of your Pin's performance, check out Pinterest Analytics. Note that because some Pin stats update in real-time, they might look different from the data you see in Pinterest Analytics.

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