In this article
  • Access your Pin stats
  • Review your Pin's metrics and engagement
  • Metrics table
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    Review your Pin's performance metrics with Pin stats. See all of the ways people have interacted with a specific Pin across Pinterest and gain insight into how your Pins are performing. To understand your brand's overall performance on Pinterest, check out Pinterest Analytics.

    To view your Pin stats, you'll need to have a business account. If you want to see stats for Pins created by others from your website, claim your website. If you have a personal account and access to Idea Pins, you might be able to see Idea Pin stats without having a business account or claiming a website. Only you can see these stats.

    Access your Pin stats
  • Log into your Pinterest business account.
  • Click Created below your profile name.
  • Click on a Pin to view your Pin stats. At the top-right of the screen, you’ll see some metrics for your Pin.
  • Click See more stats to access all metrics for your Pin.
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  • Log into your Pinterest business account and open your profile.
  • Tap Created.
  • Select a Pin to view your Pin stats. At the bottom of the screen, you’ll see some metrics for your Pin.
  • Tap See more to access all metrics for your Pin.
    •
  • Log into your Pinterest business account and open your profile.
  • Tap Created.
  • Select a Pin to view your Pin stats. At the bottom of the screen, you’ll see some metrics for your Pin.
  • Tap See more to access all metrics for your Pin.
    •

    With Pin stats, you can:
  • Filter your data: Click  next to Last 30 Days/Lifetime to filter by date, click  next to All content types to filter by content type, click  next to All devices to filter by device type and click  next to All sources to filter by source. 
  • View your data on the graph: Click one of the metrics above the graph to view that data on the graph. 
  • Compare your data: Click  next to Split by: to split the info on your graph according to content type, device type or source.
  • View and respond to your engagements: Click View or Respond below Engagements.
  • View the boards your Pins have been saved to: Click See all above the boards at the bottom of the page. Note: if your Pins have been saved to a secret board, you will not see the board details here.

    • Note: Depending on whether you’re viewing the stats for a static Pin, video Pin or Idea Pin, the features available will be different. Additionally, if you’re viewing Idea Pin stats from a personal account, you will not see as many of these features.
  • View and respond to your engagements: Tap  to view how many times people have tried your Pin, tap  to view all of the comments on your Pin or tap  to see how many people have reacted to your Pin.
  • Filter your data: Tap Last 30 Days/Lifetime to filter by date or tap  to filter by content type, device or source.
  • View your data on a graph: Tap one of the metrics listed to view that data on the graph.
  • Compare your data: Tap  below Split by, under the graph, to split the data according to content type, device or source.
  • View the boards your Pins have been saved to: Tap See all at the bottom of the page, below Saved to these boards. Note: if your Pins have been saved to a secret board, you will not see the board details here.

    • Note: Depending on whether you’re viewing the stats for a static Pin, video Pin or Idea Pin, the features available will be different. Additionally, if you’re viewing Idea Pin stats from a personal account, you will not see as many of these features.
  • View and respond to your engagements: Tap  to view how many times people have tried your Pin, tap  to view all of the comments on your Pin or tap  to see how many people have reacted to your Pin.
  • Filter your data: Tap Last 30 Days/Lifetime to filter by date or tap  to filter by content type, device or source.
  • View your data on a graph: Tap one of the metrics listed to view that data on the graph. 
  • Compare your data: Tap  below Split by, under the graph, to split the data according to content type, device or source.
  • View the boards your Pins have been saved to: Tap See all at the bottom of the page, below Saved to these boards. Note: if your Pins have been saved to a secret board, you will not see the board details here.

    • Note: Depending on whether you’re viewing the stats for a static Pin, video Pin or Idea Pin, the features available will be different. Additionally, if you’re viewing Idea Pin stats from a personal account, you will not see as many of these features.
    Review your Pin's metrics

    We calculate Pin stats by aggregating the data for all Pins that share an image and if applicable, a URL. This includes data from all the people who have saved content that you’ve created and published, or have saved content from your site using the Save button, our browser extension or from somewhere else on Pinterest. We also include data from the Pin's downstream activity, like saves from your Pinterest profile or when someone saves your Pins from someone else's profile.

    If you've created a Pin, we'll show you real-time metrics on that Pin. These real-time metrics are a good way to learn how your Pin is performing right after publishing. Keep in mind that these real-time metrics are estimates and subject to change. As a result, they might decrease.
    Metric

    Metric definition
    Outbound clicks The total number of clicks to the destination URL associated with your Pin or ad.
    Impressions The number of times your Pins or ads were on screen.
    Pin clicks The total number of times people tap on a Pin or ad that leads them to a destination on or off of Pinterest.
    Saves The number of times people saved your Pin to a board.
    Follows The number of followers gained from a particular Idea Pin. Note: this metric is available for Idea Pins created from January 20th, 2021.
    Profile visits The number of people who visited your profile after viewing your Idea Pin. Note: this metric is available for Idea Pins created from March 8th, 2021.
    Reactions The number of times people have reacted to your Pin.
    Comments The number of comments received on your Pin.
    Photos The number of tries received on your Pin.
    Video views Any 2-second continuous playback of your video Pins, while 50% in view
    Played at 95% The number of times your video Pins reached 95% of their length or greater—includes skipping ahead to this point.
    Average play time The average time your video Pins were played—this includes when your video was played again on the same day.
    Total play time (minutes) Total play time for your video Pins in minutes.

    To see more details of your Pin's performance, check out Pinterest Analytics. As most Pin stats update in real-time, they might look different from the data you see in Pinterest Analytics.
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