Pinterest Analytics helps you understand your overall presence on Pinterest. It shows you what paid and organic
The insights you get from Analytics can help you make better decisions and customize your content. For example, if most of your impressions are on mobile, you can optimize your website for mobile. If an item on your site is driving traffic, you can make sure it's available, feature it in more Pins, and save it to more boards.
Review your overall performance, top Pins and boards, specific metrics and filter your data.
Over time, you may see your performance on Pinterest fluctuate or decrease. Learn how to
You can review the performance of your Pins, boards and ads in real-time. Keep in mind that these real-time metrics are estimates and subject to change. As a result, they might decrease. Note: Real-time analytics are not available for audience metrics or when you use the content type filter.
On the Overview page, you’ll see your Overall performance, Performance over time, Top boards and Top Pins from the last 30 days.
You can also
With Pinterest Analytics, you can:
On the Analytics page, you can:
On the Analytics page, you can:
Below are the metrics you can find in Pinterest Analytics to learn how people are engaging and interacting with your Pins. Note: Real-time analytics are not available for audience metrics.
| Metric | Definition |
|---|---|
| Impressions | The number of times your Pins or ads were on screen. |
| Engagements | The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks and Idea Pin forward/backward swipes. |
| Pin clicks | The total number of clicks on your Pin or ad so it opens in closeup. |
| Outbound clicks | The number of times people perform actions that lead them to a destination off Pinterest. |
| Outbound click rate | The total number of clicks to the destination URL associated with your Pin divided by the total number of times your Pins were on screen. |
| Video views | The amount of views for at least 2 seconds with 50% of video in view. |
| Average video play time | The average time someone spent playing the video and static image cards included in your pin. |
| Saves | The number of times people saved your video Pin to a board. |
| Pin click rate | The total number of clicks from your Pin or ad to content on or off Pinterest, divided by the total number of times your Pins or ads were on screen. |
| Played to 95% | The number of times your video was viewed to 95% of its length. |
| Total play time (minutes) | The total play time for your video in minutes. |
| 10-second plays | The number of times your video was viewed for at least 10 seconds or more. |
| Engagement rate | The total engagements with your Pins divided by the total number of times your Pins were seen. Engagements include saves, Pin clicks, and outbound clicks. |
| Save rate | The total saves of your Pins divided by the total number of times your Pins were on screen. |
| Total audience | The total number of people who have seen or engaged with your Pins. |
| Total engaged audience | The number of people who have engaged with your Pins. |
| Monthly total audience | The total number of people who have seen or engaged with your Pins in a 30 day window up to and including each day. |
| Monthly total engaged audience | The total number of people who have engaged with your Pins in a 30 day window up to and including each day. |
| Monthly views | The number of times your published Pins and Pins saved from your claimed domain or accounts were on screen in the last 30 days. |
Start by selecting which Pin format to review at the top of the page, then apply filters at the left-side of the page to get more insight about your performance. Note: Real-time analytics are not available when you use the content type, age or gender filters or when you split your data.
- Organic: Pins created or saved by you on your profile. Pins created or saved by others that drive people to your claimed website or account.
- Paid and earned: Pins promoted by you, including earned activity. This means Pins saved from a campaign you ran in the past may continue to earn impressions and engagements as people save your Pins to their boards on Pinterest.
- Filter by date: Click the directional chevron down icon below Date range. Select the date range you want to see, or click the calendar icon to select custom start and end dates. The data will automatically update to reflect that date range. Toggle Use real-time estimates to include data from the last 48 hours.
- Filter by content type: Under Content types, select All to view data from both, or specify a content type by selecting Organic or Paid and earned. If you want to see reporting data from your ads, go to your reporting dashboard. Below Performance over time, click the directional chevron down icon next to Impressions or next to Split by to see organic and paid activity side by side.
- Filter by product group: The product group filter will appear if your account has an active feed/catalog. Click the directional chevron down icon below Product group to select a feed/catalog.
- Filter by claimed accounts: Select All Pins to view data from all accounts or select one of your claimed accounts.
- Filter by device: Select All to view data from all devices, or specify a device type by selecting Mobile, Desktop or Tablet.
- Filter by age: Select All to view data from people of all ages or select one of the age categories to view data from specific age groups.
- Filter by gender: Select All to view data from people of all genders, select Male or Female to view data from males or females, or select Unspecified to view data from people of unspecified genders. Note: Unspecified refers to people who have not specified their gender.
- Filter by source: Select All to view data from both, select Your Pins to view Pins created or saved by you or Other Pins to view Pins created or saved by others on Pinterest that come from your claimed website or account.
- Include data from your saved content: Toggle Include saved Pins to view data from Pins you’ve saved that do not link back to your claimed domains.
Click Export at the top-right corner to export a snapshot of the selected data filters in a CSV file.
Apply filters at the left-side of the page to get more insight about your performance. Log in to your Pinterest business account on a desktop to filter your data by gender and age. Note: Real-time analytics are not available when you split your data.
- Organic: Pins created or saved by you on your profile. Pins created or saved by others that drive people to your claimed website or account.
- Paid and earned: Pins promoted by you, including earned activity. This means Pins saved from a campaign you ran in the past may continue to earn impressions and engagements as people save your Pins to their boards on Pinterest.
- Filter by date: Tap Last 30 days at the top of the screen. Select the date range you want to see or tap the directional chevron down icon below From: and To: to select a custom start and end date. Toggle View real-time estimates to include data from the last 48 hours.
- Filter by content type: Tap the filter icon at the top-right corner and select All under Content type to view data from both, or specify a content type by selecting Organic or Paid and earned.
- Filter by claimed account: Tap the filter icon at the top-right corner. Under Claimed account, select All to view data from all accounts, select one of your claimed accounts or select Other Pins.
- Filter by device: Tap the filter icon at the top-right corner. Under Device, select All to view data from all devices, or specify a device type by selecting Mobile, Desktop or Tablet.
- Filter by source: Tap the filter icon at the top-right corner. Under Source, select All to view data from both, select Your Pins to view Pins created or saved by you or Other Pins to view Pins created or saved by others on Pinterest that come from your claimed website or account.
- Filter by format: Tap the filter icon in the top-right corner. Under Format, select All to view data from all formats, or specify a format by selecting Standard, Product, Video or Idea.
- Include data from your saved content: Tap the filter icon at the top-right corner and toggle Include saved Pins under Data to view data from Pins you've saved that do not link back to your claimed domains.
Apply filters at the left-side of the page to get more insight about your performance. Log in to your Pinterest business account on a desktop to filter your data by gender and age. Note: Real-time analytics are not available when you split your data.
- Organic: Pins created or saved by you on your profile. Pins created or saved by others that drive people to your claimed website or account.
- Paid and earned: Pins promoted by you, including earned activity. This means Pins saved from a campaign you ran in the past may continue to earn impressions and engagements as people save your Pins to their boards on Pinterest.
- Filter by date: Tap Last 30 days at the top of the screen. Select the date range you want to see or tap the directional chevron down icon below From: and To: to select a custom start and end date. Toggle View real-time estimates to include data from the last 48 hours.
- Filter by content type: Tap the filter icon at the top-right corner and select All under Content type to view data from both, or specify a content type by selecting Organic or Paid and earned.
- Filter by claimed account: Tap the filter icon at the top-right corner. Under Claimed account, select All to view data from all accounts, select one of your claimed accounts or select Other Pins.
- Filter by device: Tap the filter icon at the top-right corner. Under Device, select All to view data from all devices, or specify a device type by selecting Mobile, Desktop or Tablet.
- Filter by source: Tap the filter icon at the top-right corner. Under Source, select All to view data from both, select Your Pins to view Pins created or saved by you or Other Pins to view Pins created or saved by others on Pinterest that come from your claimed website or account.
- Filter by format: Tap the filter icon at the top-right corner. Under Format, select All to view data from all formats, or specify a format by selecting Standard, Product, Video or Idea.
- Include data from your saved content: Tap the filter icon at the top-right corner and toggle Include saved Pins under Data to view data from Pins you’ve saved that do not link back to your claimed accounts.
When you filter your data, your top Pins for that selected filter will show. Top Pins are the Pins, either organic or paid, that people have viewed or engaged with most.
To start, your top Pins and boards will be sorted by most impressions. Click the directional chevron down icon below Top boards or Top Pins to update the filter to engagements, Pin clicks, outbound clicks or saves.
To start, your top Pins and boards will be sorted by most impressions. Tap See all Pins, then the directional chevron down icon next to Impressions to update the filter to engagements, Pin clicks, outbound clicks or saves. These changes will save automatically.
To start, your top Pins and boards will be sorted by most impressions. Tap See all Pins, then the directional chevron down icon next to Impressions to update the filter to engagements, Pin clicks, outbound clicks or saves. Tap Done to save your changes. To view only Pins you've created in the last 30 days, select Pins created in the last 30 days.