Pinterest Analytics helps you understand your overall presence on Pinterest. It shows you what content, both paid and organic, resonates most on Pinterest.
See your performance
The insights you get from Analytics can help you make better decisions and customize your content. For example, if most of your impressions are mobile, you can optimize your website for mobile. If an item on your site is driving traffic, you can make sure it's available, feature it in more Pins, and save it to more boards.
Video analytics
Top Pins and boards
As you filter the data, your top Pins and top boards for that selected filter will show. Top Pins and top boards are the Pins and boards, either organic or paid, that people have viewed or engaged with most.
To start, your top Pins and boards will be sorted by most impressions. Click on "Top Pins" or "Top boards" to update the filter to engagements, saves, closeups, or link clicks.
Metrics
| Metric | Definition |
|---|---|
| Impressions | The number of times your Pins were on screen |
| Engagements | The total number of engagements on your Pins—This includes saves, closeups, link clicks, and carousel card swipes |
| Pin Click | The total number of times people viewed a close-up version of your Pin |
| Saves | The total number of times people saved your Pins to a board |
| Outbound clicks | The total number of times people have clicked on your Pin to a destination on or off of Pinterest |
| Video views | Any 2-second continuous playback of your video Pins, while 50% in view |
| Average play time | The average time your video Pins were played—This includes when your video was played again in the same day |
| Saves | The number of times people saved your video Pin to a board |
| Played at 95% | The number of times your video Pins reached 95% of their length or greater—Includes skipping ahead to this point |
| Total play time (minutes) | Total play time for your video Pins in minutes |
| 10-second plays | The number of times your video Pins were played for at least 10 seconds |
Filters
You can apply filters to get more insight about your performance:
- Date: View data from January 1, 2019 onward.
- Organic content: Pins created or saved by you on your profile. Pins created or saved by others that drive people to your claimed website or account.
- Paid content: Pins promoted by you, including earned activity. This means Pins saved from a campaign you ran in the past may continue to earn impressions and engagements as people save your Pins to their boards on Pinterest.
- Source: What people on Pinterest are saving from your verified website.