Pinterest Analytics helps you understand your overall presence on Pinterest. It shows you what paid and organic published content resonates most on Pinterest.
The insights you get from Analytics can help you make better decisions and customize your content. For example, if most of your impressions are on mobile, you can optimize your website for mobile. If an item on your site is driving traffic, you can make sure it's available, feature it in more Pins, and save it to more boards.
Review your overall performance, top Pins and boards, specific metrics and filter your data.
Review your overall performance
You can review the overall performance of your Pins, boards and ads in real-time. Keep in mind that these real-time metrics are estimates and subject to change. As a result, they might decrease. Note: Real-time analytics are not available for audience metrics or when you use the content type filter.
On the Overview page, you’ll see your top boards and Pins from the last 30 days. You can also Review Audience insights.
Metrics
Below are the metrics you can find in Pinterest Analytics to learn how people are engaging and interacting with your Pins. Note: real-time analytics are not available for audience metrics.
| Metric | Definition |
|---|---|
| Impressions | The number of times your Pins or ads were on screen. |
| Engagements | The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks and Idea Pin forward/backward swipes. |
| Pin clicks | The total number of clicks on your Pin or ad to content on or off of Pinterest. |
| Outbound click | The number of times people perform actions that lead them to a destination off Pinterest. |
| Outbound click rate | The total number of clicks to the destination URL associated with your Pin divided by the total number of times your Pins were on screen. |
| Video views | The amount of views for at least 2 seconds with 50% of video in view. |
| Average play time | The average time someone spent playing your video. |
| Saves | The number of times people saved your video Pin to a board. |
| Pin click rate | The total number of clicks on your Pin or ad to content on or off Pinterest divided by the total number of times your Pins or ads were on screen. |
| Played at 95% | The number of times your video was viewed to 95% of its length. |
| Total play time | The total play time for your video in minutes. |
| 10-second views | The number of times your video was viewed for at least 10 seconds or more of the length of the video. |
| Engagement rate | The total engagements with your Pins divided by the total number of times your Pins were seen. Engagements include saves, Pin clicks, and outbound clicks. |
| Save rate | The total saves of your Pins divided by the total number of times your Pins were on screen. |
| Total audience | The total number of people who have seen or engaged with your Pins. |
| Total engaged audience | The number of people who have engaged with your Pins. |
| Monthly total audience | The total number of people who have seen or engaged with your Pins in a 30 day window up to and including each day. |
| Monthly total engaged audience | The total number of people who have engaged with your Pins in a 30 day window up to and including each day. |
| Monthly views | The number of times your published Pins and Pins saved from your claimed domain or accounts were on screen in the last 30 days. |
Filter your data
Apply filters to get more insight about your performance. Note: real-time analytics are not available when you use the content type filter.
- Date range: View custom data ranges from January 1, 2019 onward as well as real-time estimates from the last 48 hours.
- Content type:
- Organic: Pins created or saved by you on your profile. Pins created or saved by others that drive people to your claimed website or account.
- Paid and earned: Pins promoted by you, including earned activity. This means Pins saved from a campaign you ran in the past may continue to earn impressions and engagements as people save your Pins to their boards on Pinterest.
- Claimed account(s): What people on Pinterest are saving from your claimed website(s) or accounts.
- Device: What device people are viewing your Pins on.
- Source: Pins created and saved by you and activity for Pins created and saved by others from your claimed accounts.
- Format: View data for different types of Pins.
- Data: Include stats for Pins you’ve saved that are not linked to any of your claimed domains.
Review your top Pins
When you filter your data, your top Pins for that selected filter will show. Top Pins are the Pins, either organic or paid, that people have viewed or engaged with most. You can also view your top boards on a desktop.