Pinterest product specs

You can choose from several content formats on Pinterest, from standard Pins to multi-image collections. Use this spec guide for image dimensions, file sizes and character limits. This list includes both Pinterest ad specs, and guidelines for organic Pins.

Standard Pins and ads

Standard Pins and ads feature only one image. These specs apply to both organic Pins and ads.

Images

  • File type: PNG or JPEG.
  • Max file size: 32 MB.
  • Aspect ratio: We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds.

Character counts

  • Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no Rich Pin title exists, nothing will show in its place in the home feed.
  • Description: Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed.

Standard width video Pins and ads

Standard width video Pins and ads are videos that are the same size as a regular Pin.These specs apply to both organic standard width video Pins and ads.

Videos

  • File type: .mp4, .mov or .m4v.
  • Encoding: H.264 or H.265.
  • Max file size: Up to 2GB.
  • Video length: Minimum 4 seconds, maximum 15 minutes.
  • Aspect ratio: Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 4:5 or 9:16).

Character counts

  • Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no Rich Pin title exists, nothing will show in its place.
  • Description: Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed.

Max. width video ads

Max. width video ads are videos that expand across people’s entire feed on mobile. Max. width video ads are only available as a paid format. These specs only apply to max. width video ads.

Videos

  • File type: .mp4, .mov or .m4v.
  • Encoding: H.264 or H.265.
  • Max file size: 2GB or less.
  • Video length: Minimum 4 seconds, maximum 15 minutes.
  • Aspect ratio: Square (1:1) or widescreen (16:9). Note that max. width videos can't exceed the height of a 1:1 aspect ratio.

Character counts

  • Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no Rich Pin title exists, nothing will show in its place.
  • Description: Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed.

App install ads

App install ads feature one image and allow people to download apps without having to leave Pinterest. They’re only available as a paid format. App install ads follow the same specs as standard Pins and ads.

Carousel ads

Carousel ads feature multiple images for people to swipe through. They’re only available as a paid format. These specs only apply to carousel ads.

Images

  • Image count: 2-5 images per Carousel.
  • File type: PNG or JPEG.
  • Max file size: 32 MB per image.
  • Aspect ratio: 1:1 or 2:3.

Character counts

  • Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no Rich Pin title exists, nothing will show in its place.
  • Description: Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed.

Collections Pins and ads

Collections Pins and ads appear as one main image above three smaller images, in feeds on mobile devices. These specs apply to both organic collections Pins and collections ads.

Images

  • File type: PNG or JPEG.
  • Max file size: 10MB.
  • Creative quantity: Must have 1 hero creative. Minimum of 3 secondary creatives recommended. Maximum of 24 secondary creatives.
  • Aspect ratio: All creatives must be either 1:1 (square) or 2:3 (vertical).

Character counts

  • Title: Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no Rich Pin title exists, nothing will show in its place.
  • Description: Enter up to 500 characters. Descriptions will only appear for organic collections Pins when viewed up close. Otherwise, descriptions will not show up for promoted collections ads.

Once you’ve picked a format, get tips on image selection, Pin copy and more in our creative best practices and content planning guide.

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