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Placement targeting lets you specify where you’d like your ads to appear on Pinterest.

You can choose from the following placements:

  • Browse: Show your ads as people browse their home feeds and related Pins
  • Search: Show your ads in search results and related Pins
  • All: Show your ads in both search and browse placements
  • Note: To begin, we recommend targeting all placements to maximize your chances of reaching people across all areas of Pinterest. This is the default setting when you set up an ad group.

    Add placement targeting in Ads Manager
  • Log in to your Pinterest business account
  • Click the hamburger icon at the top-left of the page
  • Under Ads, click Create campaign
  • Click Manual campaign, then Get started
  • Click New ad group from the left-side navigation
  • Click Targeting from the left-side navigation
  • Scroll down to Advanced options
  • Under Ad group placement, select All (recommended), Browse or Search
  • Once complete, select your Budget and schedule, Optimization and delivery and Ads
  • Review your information
  • Click Publish
  • Add placement targeting in Bulk editor
  • Log in to your Pinterest business account
  • Click the hamburger icon at the top-left of the page
  • Under Ads, click Bulk editor
  • Click Download sample sheet to download a sample spreadsheet
  • Fill out column Z, Ad placement
  • Enter the placement you want in this format: SEARCH, BROWSE, or leave the column blank to target all placements
  • Once complete, click Upload template to upload your bulk editor sheet
  • Click Upload
  • Ad review process

    Once you launch your campaign, we’ll review it to make sure it follows our Advertising guidelines. The campaign review process can take up to 24 hours.

    If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once approved, we’ll start distributing your ad.

    Explore targeting on Pinterest

    If you want to set up multiple different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our targeting overview article.

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