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A product group is a collection of items from your catalog that can be featured on your Shop tab or promoted with shopping ads.

You can create product groups manually as well as edit and delete them later. We’ll also auto create product groups as suggestions for you which cannot be edited or deleted. If you’re not interested in an auto created product group, you can ignore the suggestion.

You can review your product groups’ analytics to see how they’re performing and decide which ones to promote.

Note: Products that are not in stock will not be promoted in ads. Make sure that your feed is always up to date so that information about your products’ availability is accurate.

Before you get started

Before you create product groups, you have to Add your data source.

Create product groups

Name your product groups based on the filters you select. For example, if you select “Dresses” as the Product type and “Bestsellers” as the custom label, name your product group “Bestselling dresses”. Remember that people on Pinterest will be able to see this name.

Group similar products together by category, product type, brand, price, gender, item ID, or a custom label. Make sure you create product groups using filters that will always be in your data source. For example, if you create a product group using the brand filter, make sure the brand field of your data source is in use. If the filters you apply to a product group are not sent in the data source, that product group will have a product count of zero.

To successfully create product groups, you need to make sure that the corresponding fields exist and are filled in in your data source first. If, for example, the product_type field does not exist in your data source before you go to create product groups, the product type filter will not be available. If the field exists in your data source but is not filled in, you will not be able to create product groups using these filters.

  1. Log into your Pinterest business account from your desktop.
  2. Click Ads at the top of your screen, then click Catalogs.
  3. Select View product groups, then click Create product group.
  4. Click the directional chevron down icon to the right of Filters.
  5. Select the products for your product group by filtering:
    • Click the directional chevron down icon next to All to select which filters to match products to.
    • Click the directional chevron down icon next to Item ID to view all available filters and select which one to use. Note that if you select Price from the list, you’ll be able to choose a currency. You can only select one currency per product group.
    • Click the directional chevron down icon next to Includes to select either Includes or Excludes.
    • Click the directional chevron down icon next to Select or search filter to select which products to include or exclude from your filter.
  6. Click Apply filter and the filtered products will appear in a list below.
  7. Click Add filter + to apply additional filters.
  8. Click Next step in the bottom-right of your screen.
  9. Enter a name for your product group and then click Done.
Edit your product groups

You can edit product groups you’ve manually created but you cannot edit auto created product groups created by Pinterest on your behalf.

  1. Log into your Pinterest business account from your desktop.
  2. Click Ads at the top of your screen, then click Catalogs.
  3. Click View product groups to view your product groups.
  4. Scroll down to the list of product groups and click the ellipsis icon below Actions, next to the product group you want to edit.
  5. Select Edit.
  6. Click the directional chevron down icon to the right of Filters.
  7. Select the products for your product group by filtering:
    • Click the directional chevron down icon next to All to select which filters to match products to.
    • Click the directional chevron down icon next to Item ID to select which filter to use. Note that if you select Price, you’ll be able to filter the cost and choose a currency. You can only select one currency per product group.
    • Click the directional chevron down icon next to Includes to select either Includes or Excludes.
    • Click the directional chevron down icon next to Select or search filter to select which products to include or exclude from your filter.
  8. Click Add filter + to apply additional filters.
  9. Click Next step in the bottom-right of your screen.
  10. Enter a new name for your product group, then click Done.
Review your product group analytics

Review your analytics to see how your product group has performed over the last 30 days on Pinterest. This information can help you decide which product group to promote or feature. Note: This data can take up to 48 hours to update.

The displayed metrics include data from all Pins that are associated with these particular items in the product group. For example, if someone saves your product as a Pin from your website, the data for that Pin will also be reflected in the metrics. 

The percentages displayed next to the numbers represent a 30 day comparison. For example, if you’re viewing your metrics on November 2nd, the percentages will reflect a comparison between October 2nd-November 2nd, and September 2nd-October 2nd. This means you can tell whether your metrics have increased or decreased since the previous 30 days.

Keep in mind that if you move an item to a different product group, the previous data for that item will not be displayed in the new product group. View the metrics of the product group the item was previously in to see its data up until the date you moved it.

  1. Log into your Pinterest business account from your desktop
  2. Click Ads at the top of your screen, then click Catalogs
  3. Click View product groups next to the feed you want to review

You’ll see Outbound clicks, Pin clicks and Impressions metrics next to each product group.

Delete your product groups

You can delete product groups you’ve manually created but you cannot delete auto created product groups created by Pinterest on your behalf. If you’re not the account owner, you’ll need the appropriate level of access to delete product groups.

If you want to delete a product group connected to an active, paused or completed campaign, you’ll need to have access to the relevant ad account, as well as catalogs and campaign access, or admin access.

If you want to delete a product group connected to no campaign or an archived campaign, you’ll need to have catalogs access or admin access.

  1. Log into your Pinterest business account from your desktop
  2. Click Ads at the top of your screen, then click Catalogs
  3. Click View product groups to view your product groups
  4. Scroll down to the list of product groups and click the ellipsis icon below Actions, next to the product group you want to edit
  5. Select Delete
  6. Click Delete to confirm
Auto created product groups

In addition to the product groups you create, Pinterest might automatically generate some product groups as suggestions on your behalf. These product groups will say "Auto created for you" next to the product group name. You can feature these product groups on your business profile or promote them as shopping ads the same as you would with a manually created product group. You can ignore these suggestions if they're not valuable or relevant to your business.

At the moment, the set of automatically created product groups is limited to the following six and is updated offline on a daily basis. For each product group (except All Products), we limit the result set to only 1,000 products. You cannot edit or delete auto created product groups.

Product group Summary
All Products Consists of every product in your latest successful feed upload
Top sellers Consists of products with the highest conversion rate, if you have the conversion tag installed
Back in Stock Consists of products that were previously out of stock and are now in stock
Best Deals Consists of products with the deepest drop in price based on the sales_price field and price field
New Arrivals Consists of products that are new to your Catalog
Most popular Consists of products that are resonating most with people on Pinterest, based on engagement
Feature product groups on your business profile

At the top of the product groups page in Catalogs, there’s a section for featured product groups. You can select product groups to feature in a Shop tab on your business profile by clicking  the star icon next to each product group name. Learn how to Create a Shop.

What's the next step?

Once you’ve created your product groups, Create shopping ads.

 

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