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A product group is a collection of items from your catalog that can be featured on your Shop tab or promoted with shopping ads.

You can create product groups manually. We’ll also auto-create and suggest product groups for you.

If you've linked your Shopify account to your Pinterest account, we'll automatically sync your Shopify collections to Pinterest as product groups. This means you do not have to create additional product groups on Pinterest and you can start promoting shopping ads right away.

Additionally, you can review your product groups’ analytics to see how they’re performing and decide which ones to promote.

Note: Products that are not in stock will not be promoted in ads. Make sure that your feed is always up to date so that information about your products’ availability is accurate.

Before you get started

Before you create product groups, you have to add your data source.

Create product groups

Group similar products together by availability, brands, category, condition, custom label, gender, item ID, item group ID, price or product type.

To use a specific filter, make sure that the corresponding fields exist and are filled in in your data source. If, for example, the product_type field does not exist in your data source, the product type filter will not be available. If the field exists in your data source but is not filled in, you will not be able to create product groups using these filters.

Make sure you create product groups using filters that will always be in your data source. For example, if you create a product group using the brand filter and later remove the brand field from your data source, that product group will have a product count of zero.

Name your product groups based on the filters you select. For example, if you select “Dresses” as the product type and “Bestsellers” as the custom label, name your product group “Bestselling dresses”. Remember that people on Pinterest will be able to see this name.

  1. Log into your Pinterest business account from your desktop.
  2. Click Ads at the top of your screen, then click Catalogs.
  3. Select View product groups, then click Create product group.
  4. Click the directional chevron down icon to the right of Filters.
  5. Select the products for your product group by filtering:
    • Click the directional chevron down icon next to All to select which filters to match products to.
    • Click the directional chevron down icon next to Item ID to view all available filters and select which one to use. Note that if you select Price from the list, you’ll be able to choose a currency. You can only select one currency per product group.
    • Click the directional chevron down icon next to Includes to select either Includes or Excludes.
    • Click the directional chevron down icon next to Select or search filter to select which products to include or exclude from your filter.
  6. Click Apply filter and the filtered products will appear in a list below.
  7. Click Add filter + to apply additional filters.
  8. Click Next step in the bottom-right of your screen.
  9. Enter a name for your product group and then click Done.
Auto created product groups

We’ll automatically create some product groups for you. These product groups will say "Auto created for you" below the product group name. You can choose to feature these product groups on your Shop tab or promote them as shopping ads. If you want to edit an auto-created product group, you have to duplicate it first and make changes to the duplicate version. 

At the moment, the set of automatically created product groups is limited to the following six and is updated offline on a daily basis. For each product group (except All Products), we limit the result set to only 1,000 products. 

Product group Summary
All Products Consists of every product in your latest successful feed upload
Top Sellers Consists of products with the highest conversion rate, if you have the conversion tag installed
Back In Stock Consists of products that were previously out of stock and are now in stock
Best Deals Consists of products with the deepest drop in price
New Arrivals Consists of products that are new to your Catalog
Most Popular Consists of products that are resonating most with people on Pinterest, based on engagement

We’ll auto-create product groups as suggestions for you. These are automatically created based on the items in your product feed and are updated every 24 hours.

  1. Log in to your Pinterest business account from your desktop
  2. Click Ads at the top of your screen, then click Catalogs
  3. Select View product groups
  4. Click Add product group at the top-right 
  5. Select Add suggested
  6. Select the suggested product groups you want to use
  7. Click Save

Link your Shopify account to your Pinterest account to feature up to 30 of your Shopify collections as Pinterest product groups. Every 48 hours, we’ll sync up to 1,000 products in each of your Shopify collections to Pinterest as product groups. If you make any changes to your collections on Shopify, they’ll be reflected on Pinterest after every sync.

To edit or delete product groups synced from Shopify, you’ll be directed to the Shopify app. To create, edit or delete product groups created on Pinterest, follow the steps outlined on this page.

Edit your product groups

You can edit product groups you’ve manually created. For auto-created product groups, you’ll have to duplicate the product group you want to edit first, then edit the duplicated version.

  1. Log into your Pinterest business account from your desktop.
  2. Click Ads at the top of your screen, then click Catalogs.
  3. Click View product groups to view your product groups.
  4. Scroll down to the list of product groups and click the ellipsis icon below Actions, next to the product group you want to edit.
  5. Select Edit.
  6. Click the directional chevron down icon to the right of Filters.
  7. Select the products for your product group by filtering:
    • Click the directional chevron down icon next to All to select which filters to match products to.
    • Click the directional chevron down icon next to Item ID to select which filter to use. Note that if you select Price, you’ll be able to filter the cost and choose a currency. You can only select one currency per product group.
    • Click the directional chevron down icon next to Includes to select either Includes or Excludes.
    • Click the directional chevron down icon next to Select or search filter to select which products to include or exclude from your filter.
  8. Click Add filter + to apply additional filters.
  9. Click Next step in the bottom-right of your screen.
  10. Enter a new name for your product group, then click Done.
Delete your product groups

You can delete product groups you’ve manually created and remove auto-created product groups. You cannot delete or remove the All Products product group.

If you’re not the account owner, you’ll need the appropriate level of access to delete product groups.

If you want to delete a product group connected to an active, paused or completed campaign, you’ll need to have access to the relevant ad account, as well as catalogs and campaign access, or admin access.

If you want to delete a product group connected to no campaign or an archived campaign, you’ll need to have catalogs access or admin access.

  1. Log into your Pinterest business account from your desktop
  2. Click Ads at the top of your screen, then click Catalogs
  3. Click View product groups to view your product groups
  4. Scroll down to the list of product groups and click the ellipsis icon below Actions, next to the product group you want to edit
  5. Select Delete
    • If the product group you want to delete is an auto-created product group, select Remove
  6. Click Delete to confirm
    • If the product group you want to delete is an auto-created product group, select Remove to confirm
Review your product group analytics

Review your analytics to see how your product group has performed over the last 30 days on Pinterest. This information can help you decide which product group to promote or feature. Note: This data can take up to 48 hours to update.

The displayed metrics include data from all Pins that are associated with these particular items in the product group. For example, if someone saves your product as a Pin from your website, the data for that Pin will also be reflected in the metrics.

The percentages displayed next to the numbers represent a 30 day comparison. For example, if you’re viewing your metrics on November 2nd, the percentages will reflect a comparison between October 2nd-November 2nd, and September 2nd-October 2nd. This means you can tell whether your metrics have increased or decreased since the previous 30 days.

Keep in mind that if you move an item to a different product group, the previous data for that item will not be displayed in the new product group. View the metrics of the product group the item was previously in to see its data up until the date you moved it.

  1. Log into your Pinterest business account from your desktop
  2. Click Ads at the top of your screen, then click Catalogs
  3. Click View product groups next to the feed you want to review

You’ll see the Average order value and Checkouts for the last 30 days next to each product group. 

To review different metrics across smaller timeframes, follow these steps:

  1. Click Metrics settings at the top-right above your product groups
  2. Click the directional chevron down icon next to Show metrics from: to select a time range
  3. Click the boxes next to the selected metrics to deselect them
  4. Click the boxes next to the metrics you want to review
    • Click the directional chevron down icon next to Metrics information to see definitions of each available metric
    • Click the directional chevron down icon next to Disclaimers on data to learn more about about product group data
    • Click View analytics to open your Analytics Overview page
  5. Click Save
Feature product groups on your shop tab

You can select product groups to feature in your Shop tab on your business profile by clicking  the star icon below Featured,  to the right of each product group name. Learn how to manage your Shop on Pinterest.

What's the next step?

Once you’ve created your product groups, create shopping ads.

 

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