Promoted app Pins

Promoted App Pins allow people to discover and download iOS and Android apps directly from a Promoted Pin. These Pins will show an app icon as well as an install button. They can tap the button to download the app right to their iOS or Android device.

App Pins provide exposure and distribution of your app to your audience on Pinterest.  We can help you track install performance through our direct integrations with Mobile App Measurement Partners (MMPs). The MMPs we support are Adjust, Apsalar, AppsFlyer, Kochava and Tune.

Create and edit Promoted App Pin campaigns

To get started with Promoted App Pins, first create a static or video pin that leads to the iTunes or Android app store. The Pin link must be a valid iTunes or Android app store URL to be promoted in an App Install campaign. Just like any Promoted Pin, the Pin must be on a public board. If you're creating a video app Pin, make sure you upload a video file directly to Pinterest as we don't accept Youtube or Vimeo videos; see the autoplay video help article for more information on specs and creative best practices. Next, go to the terms page and accept Pinterest’s Mobile App Measurement Program Terms.
 
To create ads with Bulk Editor, read this article. To create ads with Ads Manager, read this article and select App Install for your campaign objective. Then, follow the instructions provided by our respective Mobile App Measurement Partners: Adjust, Apsalar, AppsFlyer, Kochava, and Tune.

Optimization

You can choose between two optimization tactics for Promoted App Pins - 'Completed installs of your app' or 'Traffic to the download page.' Both options charge per click (CPC).

Optimize for installs 

('App Install' objective): Our algorithm automatically adjusts bids daily based on your provided target CPI and our predicted likelihood of install. Set the the bid at your target CPI and your CPC bids  will automatically adjust accordingly. You will pay the CPC cost when users click through to your app store page.

To implement this, optimize for “Completed installs” of your app in Ads Manager. In bulk editor, enter “App Install” as your campaign objective and input your target CPI in the max bid field.

Optimize for traffic 

('App Install Traffic' objective): Ads run like a normal CPC campaign, optimizing for click traffic. You manually adjusts bids to meet install goals.

To implement this, choose “Optimize for traffic” on the download page in Ads Manager or enter “App install traffic” as the campaign objective in Bulk editor.

For recommendations on creative for your Promoted App Pin content, read this guide.

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