are regular Pins that you pay to be placed where people are most likely to see them. These Pins will surface in your desired audience's home feed, category feeds, and relevant search results.
Ads are available to business accounts in:
ArgentinaAustraliaAustriaBelgiumBrazilCanadaChileColombiaCyprusCzech RepublicDenmarkFinlandFranceGermanyGreeceHungaryIrelandItalyJapanLuxembourgMaltaMexicoThe NetherlandsNew ZealandNorwayPolandPortugalRomaniaSlovakiaSpainSwedenSwitzerlandUnited KingdomUnited States
Shopping ads are currently only available in some of the ad markets listed above. Learn more about where shopping ads are available.
Accounts that have been grantedBusiness Accessby another business account are also only available to the countries on this list.
Set up ads
You’ll need a business account to create ads. The amount you pay will depend on the budget and spend limits that you set for your campaigns. Learn how to set your bid.
To begin running ads, go to Ads Manager at ads.pinterest.com. The first time you access Ads Manager, you'll be asked to select your country. This will determine your billing currency and you won’t be able to edit this later.
Learn how to create ads.
Before promoting your Pins, make sure they meet these requirements:
Saved to your own business profileSaved to public boardsHave destination URLsDon’t have link shorteners in the destination URL or descriptionAren’t third party videos or GIFsFollow our Ad Standards
We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins that exceed a 2:4.2 width-height ratio will be truncated in people's feeds. That means people will only see part of your Pin, rather than the whole thing.
Explore more detailed product specs to help you decide which Pins to promote.
Ads in fullscreen feeds
The fullscreen feed is a collection of Pins from different creators, displayed vertically across people’s mobile device screens. Ads in fullscreen feeds are the ads that are shown within this feed, with a 9:16 aspect ratio. People will come across these ads as they browse Idea Pins in their home feed, search results and related Pins. They can tap these ads to go to your website, board or profile.
As an advertiser, you can opt in for your standard ads, standard video ads, and max width video ads to be displayed in fullscreen feeds. Set your placement targeting to “All” in Ads Manager to opt in.
Note: Ads in fullscreen feeds are only viewable on Android and iOS devices.