Promoted Video

You can upload and promote videos on Pinterest to help people discover your brand or drive actions on your website, like checkouts or signups.

Promoted Videos autoplay when they come into view in a person’s home feed. They can tap to open a closeup on the video and watch it in a larger view or replay it. If you promote a video with traffic or conversions as your campaign objective, tapping on the video will also load your destination site.

Create a Promoted Video Campaign

  1. Start by creating an ad on Ads Manager or bulk editor

  2. Choose video views as your campaign objective if your goal is to drive video awareness. If you want to use video for your performance goals, choose traffic or conversions as your objective.

  3. For traffic and conversion campaigns, select the toggle that says “Make this ad a video?”

  4. Continue with your ad creation flow

Promoted Video is available in both standard width and max width formats. Standard video is the same size as regular Pins, while max width spans two columns on mobile. Both formats are available through Pinterest Marketing Partners and our Ads Manager. If you have a business account, you can upload and promote both formats via the video uploader accessible through pinterest.com, ads.pinterest.com, and Bulk Editor.

Video Format

 

Standard video

Max width video

Available objectives

Build awareness

Increase consideration

Drive action

Build awareness

Buying methods

CPM

CPC

Conversions

CPM

Market availability

All Pinterest ad markets

All Pinterest ad markets

Device availability

iPhone, Android mobile, iPad, and Android tablet.

iPhone, Android mobile

Functionality

Autoplays in feed without audio.

Users can tap on video to view in larger frame with audio (defaults to user’s device settings)

Autoplays in feed without audio

Users can toggle the volume button in feed to initiate sound or tap on video to view with audio (defaults to user’s device settings)

Creative specs

All promoted videos must comply with Pinterest's advertising guidelines

 

 

 

Standard video

Max width video

File type

.mp4 or .mov

.mp4 or .mov

File size

2 GB max

2 GB max

Aspect ratio

Required:

Taller than 1.91:1 and shorter than 1:2

Recommended: 1:1 (square) or 2:3 (vertical)

Required:

1:1 (square) or 16:9 (widescreen)

Encoding

H.264

H.264

Length

Min 4 sec, max 15 min

Recommended: 6-15 seconds

Min 4 sec, max 15 min

Recommended: 6-15 seconds

Text

Title: Up to 100 characters. If no title, description will show in feed.

Description: Up to 500 characters.

For either title or description, the first 50-60 characters are likely to show up in feed

Title: Up to 100 characters. If no title, description will show in feed.

Description: Up to 500 characters.

For either title or description, the first 50-60 characters are likely to show up in feed

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