Promoted Video

With a Pinterest business account, you can promote videos to help people discover your brand or drive actions on your website. Promoted Video is available in both standard width and max width formats. Standard video is the same size as regular Pins, while max width spans two columns on mobile.

Promoted video details and availability

Promoted Videos play when they come into view in a person’s home feed. Viewers can tap on the video to watch it in a larger view, replay it, or watch it with audio. Promoted video is available for brand awareness, video views, traffic, and conversions campaign objectives. If you promote a video with traffic or conversions as your campaign objective, tapping on the video will load your destination site.

Create a promoted video in Ads Manager

You can create a promoted video the same way you promote any other Pin in Ads Manager. When selecting your ads, click   then select "Video" to see all of your video Pins available for promoted video. Depending on your campaign objective, you may see "Max video" as an option. You can also click   to create a video Pin.

Learn how to set up a campaign in Ads Manager

Create a promoted video in bulk editor

Enter "AWARENESS," "VIDEO," "TRAFFIC," or "WEB_CONVERSION" in the Campaign objective column to create a video ad. Enter "VIDEO" in the Ad format column. You can also enter "MAX_VIDEO" in the ad format column for awareness and video views campaigns.

Learn how to use the bulk editor

Video format

 

Standard video

Max width video

Available objectives

  • Brand awareness (CPM)
  • Video views (CPV)
  • Traffic (CPC)
  • Conversions (Target CPA)
  • Brand awareness (CPM)
  • Video views (CPV)

 

Market availability

  • All Pinterest ad markets
  • All Pinterest ad markets

Device availability

  • iPhone
  • Android mobile
  • iPad
  • Android tablet
  • iPhone
  • Android mobile

Audio functionality

  • Plays in feed without audio
  • Users can tap the video to watch in a larger frame with audio (dependent on their device settings)
  • Plays in feed without audio
  • Users can toggle the volume button to turn sound on or tap the video to view with audio (dependent on their device settings)

Creative specs

All promoted videos must comply with Pinterest's advertising guidelines.

 

Standard video

Max width video

File type

.mp4 or .mov

.mp4 or .mov

File size

2 GB max

2 GB max

Aspect ratio

Required:

Taller than 1.91:1 and shorter than 1:2

Recommended: 1:1 (square) or 2:3 (vertical)

Required:

1:1 (square) or 16:9 (widescreen)

Encoding

H.264

H.264

Length

Min 4 sec, max 15 min

Recommended: 6-15 seconds

Min 4 sec, max 15 min

Recommended: 6-15 seconds

Text

Title: Up to 100 characters. If no title, description will show in feed.

Description: Up to 500 characters.

For either title or description, the first 50-60 characters are likely to show up in feed

Title: Up to 100 characters. If no title, description will show in feed.

Description: Up to 500 characters.

For either title or description, the first 50-60 characters are likely to show up in feed

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