You’ll create one title Pin and up to three result Pins. You’ll add your questions and answers when you set up your Quiz ad in Ads Manager.

Create a title Pin

The title Pin is the first card in your Quiz ad. It will continue to stay visible while people take your quiz.

1. Log in to your Pinterest business account from your desktop.
2. Click the hamburger icon at the top-left of the page.
3. Under Create, click Create Pin.
4. Click the arrow-circle-up icon and select an image or video.
5. Add a title, description and destination link.
   • Tip: Place the most important information at the top of your Pin. When people take your quiz, a text box will cover the bottom third of your Pin. Review Quiz ad specs for more info.
6. Select a board for your Pin from the drop-down menu at the top right of your screen.
7. Click Publish.

Create a Results Pin

The number of results you create should match your quiz. For example, if each question in your quiz has three answers, you should create three possible results.

You’ll map which answer routes to each result when you set up your Quiz ad in Ads Manager. Some answers may result in a tie. When this happens, the quiz result will be randomized.

1. ​​Log in to your Pinterest business account from your desktop
2. Click the hamburger icon at the top-left of the page.
3. Under Create, click Create Pin.
4. Click the arrow-circle-up icon and select an image.
   • Tip: Click the add icon at the top-left of your screen to upload another image. This allows you to create multiple result Pins at the same time.
5. Add a title, description and destination link for the result page.
   • Note: The Pin title and description will be visible on the result& page.
6. Click Done.
7. Select a board for your Pin from the drop-down menu at the top right of your screen.
8. Click Publish

1. Log in to your Pinterest business account from your desktop.
2. Click the hamburger icon at the top-left of the page
3. Under Create, click Create campaign
4. Click Manual Campaign, then Get Started
5. Select Consideration or Brand awareness as the campaign objective.
   • When choosing Consideration, it’s recommended to optimize for Pin clicks. This objective focuses on engagement with your quiz and can help increase brand awareness.
   • When choosing Brand awareness, you can optimize for both engagement and cost per impression, but quiz completion rate will be meaningfully lower.
6. Enter the rest of your campaign details, then click Continue.
7. Enter your Ad group name and finish selecting your Product groups, Targeting details, Budget and schedule, and Optimization and delivery details.
   • Note: ;We highly recommend separating Quiz ads into their own ad group to ensure delivery and spend.
8. In the Ads section, choose Select Pins to select an existing Pin as your title Pin, or click Create ad to upload a new image or video as your title Pin.
9. Choose Quiz ad as the ad format.
10. Enter an Ad name, Destination URL and optional Ad tracking URLs.
11. Click the plus icon to add questions and answers to your ad.
    • Enter a Quiz name and use the drop-down menu to select the number of questions and answers in your quiz.
    • Fill in your questions and answers in the appropriate fields.
    • Click the pencil icon to make edits (as needed).
    • Click Finish.;
12. Scroll down to choose result Pins for each question and answer (these will be labeled as Result A, Result B or Result C).
    • Click Select Pins to select an existing Pin or Create a Pin to upload a new image as a Pin.
13. Click Preview Pin to see how your ad will look before publishing.
14. Review your information.
15. Click Publish.

Once you publish your campaign, your Pins will go through our ad review process to make sure they follow our advertising guidelines.