Offline conversion events reporting

After uploading your conversion events, you can access the reporting dashboard in Ads Manager or generate a report in the Report Center. 

View offline metrics in Ads Manager reporting dashboard

  1. Click the edit icon in the far right of the top row of the reporting table. 
  2. Click Checkout conversions
  3. Click Offline
  4. Select the metrics you want to use to measure offline conversions

View offline metrics in report center

  1. Click into the conversion type you’re interested in under Columns section
  2. Choose "Offline" in the dropdown
  3. Use the dropdown to select the metrics you want to use to measure offline conversions

Conversion settings

A conversion window is the window of time during which a conversion will be attributed to an ad event a conversion will be attributed. The click/engagement/view conversion window for offline events can be any combination of 1-, 7-, 30- and 60-day.

Conversion sources refer to the technology used to send conversion events to Pinterest. Learn more about conversion upload options.

You can view offline conversion reporting by the ad event date or the conversion event date.

Reporting type What you'll see Example
Ad event date Number of ad events in the date range, offline conversions attributed to these ad events are post-dated by the conversion window.

Date range: 1/1/2020 - 1/30/2020

Conversion window: 30/30/30

All ad events happening between 1/1/2020 - 1/30/2020 will display. Assume these events attribute to 100 conversions from 1/1/2020 - 2/29/2020 within the conversion window.

The 100 conversions will display in the reporting. 

Conversion event date Number of conversions in the date range, ad events attributing to these conversions are retroactive depending on the selected conversion window

Date range: 1/1/2020 - 1/30/2020

Conversion window: 30/30/30

All conversion events happening between 1/1/2020 - 1/30/2020 will display. Assume these conversions are attributed to 100 ad events from 12/2/2019 - 2/29/2020 within the conversion window.

The 100 ad events will display in the reporting.

 

 

 

 

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