The reporting dashboard summarizes how your ad campaigns are performing based on your objective, spend, Pin clicks and more.
On the reporting page you’ll see a graph where you can apply filters to see a visual representation of your ads performance, and a reporting table where you can view or export your data.
| Metric | Definition |
|---|---|
| Spend | The total amount you’ve spent during the reporting time period |
| Impressions | The number of times your Pins or ads were on screen |
| Pin clicks | The total number of times people tap on a Pin that leads them to a destination on or off of Pinterest |
| Outbound clicks | The number of times people perform actions that lead them to a destination off Pinterest |
| Cost per result | The average cost per result |
| CTR | The total Pin clicks divided by total impressions |
Newly created, low quality and incorrectly targeted ads and product groups will not show any activity on the reporting dashboard because Pinners have not interacted with them. When ad and product group metrics are undelivered we hide these rows on the dashboard by default to improve the load time of your reporting table and avoid page timeouts.
To view these undelivered campaigns click the Hide undelivered campaign toggle on the top right hand side of the reporting dashboard. The row will still show relevant ad and product group information including campaign name and goals but metrics such as impressions, clicks, views will show up as zero. Campaigns will appear on the table once Pinner interact with the campaign.
You can customize the data shown in the graph and the reporting table by selecting and creating filters. You can also customize how metrics are calculated in the reporting table by creating custom columns.
Use the filters above the graph to change the date range, objective, status or conversion settings. To see data for specific campaigns, ad groups, ads or keywords, toggle between the tabs located between the graph and the table, then click the checkbox next to the one you want to view. Note: If you select a campaign, you’ll only see the ad groups and ads within that campaign as you switch between tabs.
Use existing graph filters to edit the information in your graph.
Create a graph filter to customize how performance is measured in your graph.
Use existing table filters to edit the information in your table.
Create a table filter to customize which metrics are included in your reporting table.
Note: If a column is greyed out it can’t be removed.
- Click the directional-chevron-up icon next to a category to review, select and deselect columns from the table
- Click the directional-chevron-down icon to close a category
- Either Save as a new table and Name your custom table or Override an existing table by selecting it from the Select existing table dropdown
- If you’d like to see your new table every time you open your reporting page, check the box next to Make this table your default
To switch your reporting table view to include your custom table filter, select the name of your table from the dropdown at the top-right of the reporting table.
Create a custom column using formulas and personalize how metrics are calculated and reported in your table.
Note: You can create as many custom columns as you like, but you can only save 10 custom columns in each custom table. Custom columns are saved at the advertiser level. If you delete a custom column, you may delete it from other account users’ custom tables. If you accidentally delete a custom column, you will need to recreate it.
- To find metrics for your formula, begin typing the name of the metric, then click the name of the metric from the list to select it.
- To add a formula, enter operators manually (+, -, *, /) or select them by clicking the directional-chevron-down icon .
- To add numbers to your formula, press shift + enter on your keyboard. Note: Decimals and percentages are not supported. To enter 0.75 or 75%, write the formula as (75/100).
To switch your reporting table view to include your custom column, click ; the edit icon to open the Table quick edit, then click Custom columns and select your saved custom column from the list.
In addition to creating a custom data view in the reporting table, you can also export data.