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The reporting dashboard summarizes how your ad campaigns are performing based on your objective, spend, Pin clicks and more. 

View the reporting dashboard
  • From your computer, log into your Pinterest business account
  • Click Ads at the top of the screen, then click Reporting
  • On the reporting page you’ll see a graph where you can apply filters to see a visual representation of your ads performance, and a reporting table where you can view or export your data.

    Metric Definition
    Spend The total amount you’ve spent during the reporting time period
    Impressions The number of times your Pins or ads were on screen
    Pin clicks The total number of times people tap on a Pin that leads them to a destination on or off of Pinterest
    Outbound clicks The number of times people perform actions that lead them to a destination off Pinterest
    Cost per result The average cost per result
    CTR The total Pin clicks divided by total impressions


    Hide Undelivered ads and product groups

    Newly created, low quality and incorrectly targeted ads and product groups will not show any activity on the reporting dashboard because Pinners have not interacted with them. When ad and product group metrics are undelivered we hide these rows on the dashboard by default to improve the load time of your reporting table and avoid page timeouts.

    To view these undelivered campaigns click the Hide undelivered campaign toggle on the top right hand side of the reporting dashboard. The row will still show relevant ad and product group information including campaign name and goals but metrics such as impressions, clicks, views will show up as zero. 

    Campaigns will appear on the table once Pinner interact with the campaign.

    Customize the reporting dashboard

    You can customize the data shown in the graph and the reporting table by selecting and creating filters. You can also customize how metrics are calculated in the reporting table by creating custom columns.

    Use the filters above the graph to change the date range, objective, status or conversion settings. To see data for specific campaigns, ad groups, ads or keywords, toggle between the tabs located between the graph and the table, then click the checkbox next to the one you want to view. Note: If you select a campaign, you’ll only see the ad groups and ads within that campaign as you switch between tabs. 

    Select graph filters

    Use existing graph filters to edit the information in your graph.

  • Date range: Select a predefined date range or customize a specific date range within the last 25 months. If you launched a campaign within the last 24 hours and you do not see results in the graph, change the predefined date from Last 7 days to Today or Hourly. The default date, Last 7 days, doesn’t include the current date. You can select any 3-day range within the most recent 7 days to pull reporting data on an hourly basis. Selecting the Hourly predefined date will automatically display the most recent 3 days of reporting data on an hourly basis.
  • Objective: Select one or more campaign objectives to view. For multi-objective reporting, select each of the objectives you want to view, then click Spend in the top-right of the graph to choose which metric to graph. Hover over a bar in the graph to see data broken out by campaign objective.
  • Status: Select one or more campaign statuses to view. You can customize your view to see statuses at the campaign, ad group or ad level.
  • Conversion settings: Select a conversion window, date and source. A longer attribution window will better measure how you influence people’s decision-making process on Pinterest. We recommend 30 days for clicks, 30 days for engagements and 1 day for views (30/30/1).
  • Create a graph filter

    Create a graph filter to customize how performance is measured in your graph.

    1. From your computer, log into your Pinterest business account
    2. Click Ads at the top of your screen, then click Reporting
    3. Click Data filters at the top-left of your screen
    4. Click the plus circle icon  New filter
    5. Select a level (campaign, ad group or ad), Select a metric (spend or impressions), select a comparator (Greater than or less than), and a value
    6. Click Apply Filter
    Select table filters

    Use existing table filters to edit the information in your table.

  • Overview: Include top-line metrics like impressions and Pin clicks
  • Delivery: Include delivery metrics like paid and earned metrics
  • Performance: Include conversion metrics for events captured by the Pinterest tag
  • Video: Include views and completion rate metrics for video Pins
  • Create a table filter

    Create a table filter to customize which metrics are included in your reporting table.

    Note: If a column is greyed out it can’t be removed.

    1. From your computer, log into your Pinterest business account
    2. Click Ads at the top of your screen, then click Reporting
    3. Click the pencil icon at the top-right of the reporting table
      • Click the directional chevron right icon next to a category to review, select and deselect columns from the table
      • Click the directional chevron left icon to close a category
    4. Once complete, click Save for later
      • Either Save as a new table and Name your custom table or Override an existing table by selecting it from the Select existing table dropdown
      • If you’d like to see your new table every time you open your reporting page, check the box next to Make this table your default
    5. Click Save

    To switch your reporting table view to include your custom table filter, select the name of your table from the dropdown at the top-right of the reporting table.

    Create a custom column

    Create a custom column using formulas and personalize how metrics are calculated and reported in your table.

    Note: You can create as many custom columns as you like, but you can only save 10 custom columns in each custom table. Custom columns are saved at the advertiser level. If you delete a custom column, you may delete it from other account users’ custom tables. If you accidentally delete a custom column, you will need to recreate it.

    1. From your computer, log into your Pinterest business account.
    2. Click Ads at the top of your screen, then click Reporting.
    3. Click the plus icon at the top-right of the reporting table.
    4. In the custom columns editor, select Add a column to create a new column formula.
    5. Add a Metric name.
    6. Enter a Formula.
      • To find metrics for your formula, begin typing the name of the metric, then click the name of the metric from the list to select it.
      • To add a formula, enter operators manually (+, -, *, /) or select them by clicking the directional chevron down icon.
      • To add numbers to your formula, press shift + enter on your keyboard. Note: Decimals and percentages are not supported. To enter 0.75 or 75%, write the formula as (75/100).
    7. Select a Format for how you want your metric to appear ($, #, or %).
    8. Check for any formula errors highlighted in red.
    9. Click Save.

    To switch your reporting table view to include your custom column, click the edit icon to open the Table quick edit, then click Custom columns and select your saved custom column from the list.

    Export data from the reporting table

    In addition to creating a custom data view in the reporting table, you can also export data.

    1. From your computer, log into your Pinterest business account
    2. Click Ads at the top of your screen, then click Reporting
    3. Click Export above the reporting table, then select the data you’d like to export 
    4. Your selected report type will download as a CSV
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