|Awareness, Consideration, Conversion and Catalog campaigns are budgeted using campaign budgets. The video view objective uses ad group budgets.|
Campaign budgets aim to simplify campaign set up and improve performance by automatically adjusting spend across ad groups based on their performance, removing the need for you to manually review and adjust. Input how much you’re willing to spend for your campaign, and our technology will allocate that budget across ad groups in an effort to drive more results at an efficient price.
Campaign budgets optimize spend across ad groups in an effort to deliver the most results for your campaign. The results each campaign optimizes towards will be based on the objective.
The Awareness objective optimizes for impressions.
The Consideration objective optimizes for Pin clicks or outbound clicks.
The Conversion objective optimizes for conversions.
The Catalog objective optimizes for Pin clicks, outbound clicks or conversions, based on your selection in Optimization and delivery.
You may find that ad groups delivering more results receive more spend than ad groups delivering less results within a single campaign. This is expected, and is meant to help you optimize your budget in order to help deliver the most results possible.
Create a campaign using campaign budgeting.
Note: Flexible Campaign Daily Budgets are available for all accounts billed in USD currency.
When flexible daily budgeting is enabled, your daily budget transitions from a strict cap to an average amount you are willing to spend each day. Daily spend may go above or below the budget input on a given day, but over the course of one week, your spend should average out to no more than the daily budget.
For example, if you input a daily budget of $100: Over the course of a week, daily spend may fluctuate. Your campaign may spend $125 on one day and $75 on another. But from Sunday to Saturday, average daily spend will be no more than* $100.
*As a real-time, auction-based platform, spend relies on proper campaign settings. If you are targeting a limited audience or have input a restrictive bid, your average daily spend may be less than your daily budget.
- If you edit your budget midweek, spend will adjust to achieve the new average daily budget from the time the edit was made to the following Saturday.
- Flexible daily budgeting is available with Awareness, Consideration, Catalog & Conversion objectives. Video view is not yet available.
- Flexible daily budgeting is only available for daily budgets. Lifetime budgets are automatically optimized across days.