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Device targeting helps you get your ad in front of people using specific devices to browse Pinterest. You can choose to target your ad to people on one or multiple different devices.

Devices available for targeting
  • Android Mobile: People browsing Pinterest using the app on an Android mobile device.
  • Android Tablet: People browsing Pinterest using the app on an Android tablet device.
  • iPad: People browsing Pinterest using the app on an iPad tablet device.
  • iPhone: People browsing Pinterest using the app on an iPhone mobile device.
  • Web: People browsing the internet using a desktop or laptop device.
  • Mobile Web: People browsing the internet using a mobile device, but not using the Pinterest app.
  • Add device targeting in Ads Manager
  • Log in to your Pinterest business account
  • Click the hamburger icon at the top-left of the page
  • Under Create, click Create campaign
  • Click Manual Campaign, then Get Started
  • Click New ad group from the left-side navigation
  • Click Targeting from the left-side navigation and choose a targeting strategy
  • Select your Budget & schedule, Optimization and delivery and Ads
  • Review your information
  • Click Publish
  • Add device targeting in bulk editor
  • Log in to your Pinterest business account
  • Click Ads at the top of the screen, then click Bulk Editor
  • Click Download sample sheet to download a sample spreadsheet
  • Fill out the Devices column
    • Enter ALL to target every device
    • Enter specific device codes separated by commas to select a specific device or devices
  • Once complete, click Upload template to upload your bulk editor sheet
  • Click Upload
  • Ad review process

    Once you launch your campaign, we’ll review it to make sure it follows our Advertising guidelines. The campaign review process can take up to 24 hours.

    If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once approved, we’ll start distributing your ad.

    Explore targeting on Pinterest

    If you want to set up multiple different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our targeting overview article.

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