Set up the Pinterest tag

It looks like you're viewing this from a region that Pinterest Tag isn't available in yet. See where Pinterest Tag is available to Pinterest Business accounts.

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How the tag works

The Pinterest tag tracks actions people take on your website after they view your ads. Install the Pinterest tag on your site to get audience insights and measure your return on ad spend (RoAS).

When you add the Pinterest tag to your website, you can learn which ads lead to more conversions and how people engage with your website. If you use the Pinterest tag, you need to disclose your use of conversion tracking on your website, as described in our Advertising guidelines.

Choose how to install the tag

  1. Install the Pinterest tag yourself- You'll need to get into your website's HTML to place the base code and event code.
  2. Use a tag manager or platform integration (you may already be working with one!)

Tag managers and platforms


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