Install, remove or restore the Pinterest tag

It looks like you're viewing this from a region that Pinterest Tag isn't available in yet. See where Pinterest Tag is available to Pinterest Business accounts.

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The Pinterest tag tracks the actions people take on your website after they view your ads. Install the Pinterest tag on your site to get audience insights, create audiences and measure your return on ad spend (ROAS).

When you add the Pinterest tag to your website, you can learn which ads lead to more conversions and how people engage with your website. If you use the Pinterest tag, you need to disclose your use of conversion tracking on your website, as described in our Advertising guidelines.

Choose how to install the tag

If you decide to install the Pinterest tag, you have three options:

  • Install the Pinterest tag yourself. You'll need to get into your website's HTML to place the base code and event code.

 

 

  • Have a developer install the Pinterest tag for you. If you provide your developer’s email address, we'll send them instructions to set up the tag for you.

 

To get started, see how to Install the base code.

Archive the Pinterest tag

If you have more than one, you can archive an inactive tag. You can restore it later if you decide to use it again.

  1. Log into your Pinterest business account
  2. Click Ads, then click Conversions
  3. Click the ellipsis icon on the right of your screen, next to the tag you want to remove
  4. Select Archive tag, then click Archive again to confirm

Restore the Pinterest tag

You can restore a tag you've archived if you decide to use it again.

  1. Log into your Pinterest business account
  2. Click Ads, then click Conversions
  3. Click the ellipsis icon on the right of your screen, next to the archived tag you want to restore
  4. Select Restore tag, then click Restore again to confirm
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