Set your bid

A bid tells us the most you are willing to pay for desired actions like clicks, or impressions on your Promoted Pins on Pinterest. Set your bid for what that action is worth to you.

Minimum bids

Each campaign type has a different minimum bid. Within each campaign type, different countries have different floors. The minimum bid will depend on which countries you select your campaign to target. The bid floor for each country is then converted to the USD equivalent based on the current exchange rate. The minimum bid will be the highest of the different floors for the different countries.

For example, if you have a CPC campaign targeting US, UK, Canada, the bid floors are $0.10, £0.07, and $0.10 respectively. We convert these bid floors to USD then set the minimum as the highest price, which would be $0.10.

Minimum bids for each bidding model

Country CPC (Cost per click) CPM (Cost per impression) Promoted video - Standard width (CPM)  Promoted video - Max width (CPM)
US (USD) $0.10 $2.00 $6.00 $9.00
UK (GBP) £0.07 £1.40 £4.10 £6.00
Canada (CAD) $0.10 $2.00 $6.10 $9.10
Ireland and France (EUR) €0.05 €1.00 €3.00 €4.50
Australia (AUD) $0.10 $2.10 $6.20 $9.30
New Zealand (NZD) $0.11 $2.20
 
$6.70 $10.10

Note: Non-USD minimum bids are pegged to the USD minimum. If you use a non-USD currency, the USD minimum will be enforced at the time of the auction based on that day’s exchange rates.

Keyword level bids

When you use keywords, you have the option to apply a keyword level bid. Keyword level bids can help you optimize your campaign based on individual keyword performance. If you use keyword targeting but don't provide a keyword level bid, we will default to your ad group level bid. 
 

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