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Bids are how you use your budget to pay for what different actions on your ads are worth to you on Pinterest. You can select custom bids or automatic bids.

Custom bids

Custom bids are manually set by you. You enter the maximum amount for what that action is worth to you at any one time and update the amount throughout the day manually, when and as often as you want to.

  1. Log into your Pinterest business account
  2. Click Ads at the top of your screen, then select Create ad
  3. Under Choose a campaign objective, select a goal
  4. Enter your Campaign details
  5. Click Continue to create your campaign and move on to create your ad groups
  6. Enter your Ad group details, Targeting and Budget & schedule
  7. Under Optimization & delivery, click Custom
  8. Enter your Maximum CPC bid and select your Pacing
  9. Select your Ads
  10. Click Launch
  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Bulk Editor
  3. Click Download sample sheet to download a sample spreadsheet
  4. Under the column labeled Bid Strategy, enter CUSTOM
  5. Under the column labeled Max bid, enter your bid amount
  6. Once complete, click Upload template to upload your bulk editor sheet
  7. Click Upload

Minimum bids for each bidding model

Every campaign has a different bid floor, or minimum bid that’s specific to a campaign or country. Within each campaign type, different countries have different floors. The minimum bid will depend on which countries you select your campaign to target. The bid floor for each country is then converted to the USD equivalent based on the current exchange rate. The minimum bid will be the highest of the different floors for the different countries.

If you select multiple formats, your bid floor will respect the bid floor of the highest format.

For example, if you have a CPC campaign targeting US, UK, Canada, the bid floors are $0.10, £0.07, and $0.10 respectively. We convert these bid floors to USD then set the minimum as the highest price, which would be $0.10.

Remember, you will only pay the minimum amount required at any given time no matter what you set your bid to. If you set your bid to $3 and the minimum amount required to win an auction is $0.50, only $0.50 will be used.
 

Automatic bids

Note: Automatic bidding is available for consideration, conversion, catalog sales and brand awareness campaigns, and is the default setting for advertisers running campaigns with these objectives.

Automatic bids are managed by Pinterest instead of you. Bids are updated by Pinterest automatically several times a day. Pinterest aims to get you the most Pin clicks at the lowest possible cost per result while also spending your entire budget.

The automatic bidding strategy can produce cost fluctuation, usually at the beginning of a campaign, as Pinterest’s delivery algorithm searches for possible outcomes. For example, if auction competition decreases, costs may go down. If auction competition increases, costs may go up. Keep in mind that ad group level budgets are still required.

  1. Log into your Pinterest business account
  2. Click Ads at the top of your screen, then select Create ad
  3. Under Choose a campaign objective, select Brand awareness, Consideration, Conversions or Catalog sales
  4. Enter your Campaign details
  5. Click Continue to create your campaign and move on to create your ad groups
  6. Enter your Ad group details, Targeting and Budget & schedule
  7. Under Optimization & delivery, click Automatic (recommended)
  8. Select your Ads
  9. Click Launch
  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Bulk Editor
  3. Click Download sample sheet to download a sample spreadsheet
  4. Open the bulk editor template
  5. Under the column labeled Bid Strategy, enter AUTOMATIC
  6. Under the column labeled Max bid, leave blank
  7. Under the column labeled Objective, enter either AWARENESS, CONSIDERATION, CONVERSION or CATALOG_SALES
  8. Once complete, click Upload template to upload your bulk editor sheet
  9. Click Upload
Edit your bid 

You can edit your bid type on an existing ad group at any time.
 

  1. Log into your Pinterest business account 
  2. Click Ads at the top of the screen, then click Reporting
  3. In the table, find the ad group you want to edit and check it off on the left-side of the screen
  4. Click Edit above the table
  5. Under Choose a campaign objective, review your goal
  6. Under Campaign details, review your campaign details, then click Continue
  7. Scroll to Optimization & delivery, and select Automatic (recommended) or Custom
  8. Review your information
  9. Click Save edits
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