View Pinterest reporting on the Shopify app
- Log in to your Shopify account
- Click Marketing in the "Shopify Admin: menu
- Basic stats (ad spend, sales, and sessions) will show for each campaign in the list that appears
- Click the campaign you want to view
- In the campaign view, choose an activity and click View report
Metric Definitions
Impressions
Impressions are reported via Pinterest into the App’s reporting interface. These numbers represent the number of views your ads received from users on Pinterest. *These impression metrics should match the impressions for your campaigns in the Pinterest Ads Manager interface, with some delay in the last 24 hours of data due to transfer from Pinterest to Shopify.
Spend
Ad Spend is reported from Pinterest, this represents the amount of money you’re spending on your Pinterest ad campaigns created in Shopify. *Spend metrics should match the spend for campaigns in your Pinterest Ads manager billing view, with some delay in the last 24 hours of data due to transfer from Pinterest to Shopify.
Online Store Sessions
User sessions will be reported via Shopify into the App’s reporting interface. These numbers represent the number of visitors who made it to your site after clicking on one of your Pinterest ads. To view how many people are clicking your ads, please go here to your Ad account. *These click metrics won't exactly match what's in the Pinterest Ads Manager interface.
Marketing Funnel Behavior
(Orders, Products Added to Cart, Online Store Sessions)
Event Naming
Marketing Funnel Behavior is reported in the Shopify interface using Shopify analytics terms. The events reported in this interface also trigger Pinterest tag conversion events.
How Shopify Marketing Funnel Behavior events map to Pinterest tag events:
| Shopify app reporting | Pinterest conversion event names |
|---|---|
| Orders (Sales) | Checkout |
| Products Added to Cart | Addtocart |
**Online Store Sessions: Sessions are user visits to your website. There's no 1:1 equivalent in Pinterest conversion reporting, because a single user can trigger several conversion events in one session on your website. Learn more about how Shopify records and reports on Sessions at the Shopify Help Center.
Behavior on your shop also triggers Pinterest tag events that aren’t reported in the Shopify marketing behavior funnel reports. Here’s a mapping of those events:
| Shopify store behavior | Pinterest tag conversion event name |
|---|---|
| Store Page Load | Pagevisit |
| View Product Category Page | ViewCategory |
|
Perform Search |
Search |
Attribution
The Shopify App will only report on "last-click" conversions. "Last-click" meaning when a user clicks on an ad and then converts without navigating away from the page. Google doesn't capture view or engagement attributed conversions reported by Pinterest. Google Analytics also doesn't capture cross-device or cross-publisher conversion, when a user sees an ad, but doesn't convert directly after clicking the ad.