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Shopping ads help you engage with customers early, while people on Pinterest are looking for inspiration.

There are two types of shopping ads you can create after you upload your product catalog to Pinterest:

  • Standard shopping ads feature a single-image ad promoting a relevant product to people on Pinterest with similar interests.
  • Personalized collections ads are a multi-image ad with one large lifestyle image or video and three supporting images promoting relevant products.
  • Before you get started

    There are a few things you need to do before you can create your first shopping ad.

  • Sign up for a free business account: You need a Pinterest business account to run ads on Pinterest and view analytics.
  • Upload your product catalog: Use our Catalogs tool to upload your products to Pinterest as product Pins.
  • Create product groups: Sort the products you’d like to promote from your catalog into groups.
  • Create shopping ad campaigns

    Ready to promote your products? You can use Ads Manager to set up shopping ad campaigns, or use our bulk editing tool to create several shopping ad campaigns at once.

    1. Log in to your Pinterest business account.
    2. Click the hamburger icon at the top-left of the page.
    3. Under Ads, click Create campaign.
    4. Select Catalog sales below Choose a campaign objective.
    5. Enter the rest of your campaign details, then click Continue.
    6. Enter your Ad group name, and finish selecting your Product groups, Targeting details, Budget and schedule, and Optimization and delivery details. Note: Keyword or interest targeting is not necessary for catalog sales campaigns.
    7. Review your information.
    8. Click Publish.
    1. Log in to your Pinterest business account.
    2. Click the hamburger icon at the top-left of the page
    3. Under Ads, click Bulk editor
    4. Click Download sample shopping sheet to download a sample spreadsheet
      • The Campaign Objective column will be automatically set as CATALOG_SALES
      • Fill in the Product Group ID column with the promoted product group ID that gets generated once ad groups are created
      • Fill in the Product Group Reference ID column which can be found on the catalogs product group page
      • Fill in the Product Group Name column if you want to as this is optional
      • Fill in the Product Group Status column to set the status of your promoted product groups as either Active or Paused
    5. Fill out the rest of the columns as needed and once complete, click Upload template to upload your bulk editor sheet
    6. Click Upload
    1. Log in to your Pinterest business account.
    2. Click the hamburger icon at the top-left of the page.
    3. Under Ads, click Create campaign.
    4. Select Catalog sales below Choose a campaign objective.
    5. Enter the rest of your campaign details, then click Continue.
    6. Enter your Ad group name.
    7. Choose the Product groups you want to feature in your ad (once you select this, a box will appear on the right).
      • Under Choose a format, select Collections ad.
      • Click the plus circle icon to select an image or video Pin to be the hero creative, then click Done.
      • Enter your Hero destination URL and optional tracking URL.
        • For more details on how tracking parameters are set for collections ads, read our article Track a collections ad.
    8. Finish selecting your Targeting details, Budget and schedule, and Optimization and delivery details. Note: Keyword or interest targeting is not necessary for catalog sales campaigns.
      • If you're running a campaign with a consideration objective, you can optimize for Pin clicks or outbound clicks. If you're running a campaign with a conversions objective, you can optimize for conversions.
    9. Review your information.
    10. Click Publish.
    1. Log in to your Pinterest business account
    2. Click the hamburger icon at the top-left of the page
    3. Under Ads, click Bulk Editor
    4. Click Download sample sheet to download a sample spreadsheet
    5. Under Campaign Objective, enter CATALOG_SALES
    6. Under Ad format, enter COLLECTIONS
    7. Enter the product group reference ID
    8. Enter optional tracking
      • For more details on how tracking parameters are set for collections ads read our article Track a collections ad
    9. Under Existing Pin ID, enter your collections hero Pin ID
    10. Add your collections hero Pin URL
    11. Once you’ve completed the above steps and saved your template, click Upload template
    12. Click Upload
    Finding your customers on Pinterest

    Pinterest uses the product data from your data source to show relevant products to interested people on Pinterest who are browsing product Pins. This means you do not need to set up any additional targeting for shopping ads.

    While you can set up placement targeting with your ads, you cannot choose where your shopping ads appear on Pinterest.

    In addition to promoting your products in ads, you can set up dynamic retargeting to find people on Pinterest who have already visited your website or have items sitting in their shopping cart.

    Shopping ad tips and recommendations
  • Just getting started with shopping ads? Create an ad campaign with your default All Products product group, then break out additional campaigns or ad groups after launch to optimize and drive performance.
  • Try launching your ad campaign with automatic bidding. You’ll spend your entire budget, while maximizing the chances of getting results at the lowest possible cost per result.
  • If a product group is already running as a shopping ad in an existing ad group, you’ll need to create a new, separate ad group to use the collections ad format. Learn how to duplicate an ad group.
  • Delivery of your shopping ads may be delayed by a day or two if you update imagery for your entire catalog.
  • Interested in learning more about collections ads? You can find more details and frequently asked questions in our help article, Create a collections ad.
  • What's next?

    Learn how to measure the success of your shopping ad campaign in our guide to Reporting, targeting, and tracking your campaigns: the fundamentals.

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