There are two ways you can promote your product groups through the catalog sales objective in Ads Manager or bulk editor:
In addition to promoting your product groups, you can also use
Note: If you update imagery for your entire catalog, delivery of your shopping ads or collections ads might be delayed by a couple of days.
Shopping ads help you engage with your customers early, while people on Pinterest are looking for inspiration. Once you’ve set up your product groups within catalogs, you can promote them as shopping ads to surface your products to people.
Pinterest uses the product data from your data source to show relevant products to interested people on all Pinterest surfaces, including shopping surfaces where people are browsing product Pins. This means you do not need to set up any additional targeting for shopping ads.
If you have multiple ad accounts, all of them will be able to access catalogs, which live at the business account level.
Note: You can choose to
- Log into your Pinterest business account.
- Click Ads at the top of the screen, then click Create campaign.
- Select Catalog sales below Choose a campaign objective.
- Enter the rest of your campaign details, then click Continue.
- Enter your Ad group name, and finish selecting your Product groups, Targeting details, Budget and schedule, and Optimization and delivery details. Note: Keyword or interest targeting is not necessary for catalog sales campaigns.
- Review your information.
- Click Publish.
- Log into your Pinterest business account.
- Click Ads at the top of the screen, then click Bulk editor
- Click Download sample shopping sheet to download a sample spreadsheet
- The Campaign Objective column will be automatically set as CATALOG_SALES
- Fill in the Product Group ID column with the promoted product group ID that gets generated once ad groups are created
- Fill in the Product Group Reference ID column which can be found on the catalogs product group page
- Fill in the Product Group Name column if you want to as this is optional
- Fill in the Product Group Status column to set the status of your promoted product groups as either Active or Paused
- Fill out the rest of the columns as needed and once complete, click Upload template to upload your bulk editor sheet
- Click Upload
Personalized
Once you’ve set up your product groups within catalogs, you can automatically create a personalized collections ad by selecting product groups you want to feature. Through this approach, a collections ad will select and display the most relevant products for the user from your product feed.
Before you run a personalized collections ad campaign, you need to make sure:
Once you’re ready to get started, you can create and promote your personalized collections ad through Ads Manager, bulk editor or select API partners. If your API partner doesn’t have a collections ads integration yet, please reach out to them directly.
Note: If a product group is already running as a
- From your desktop, log into your Pinterest business account.
- Click Create at the top of the screen, then select Create Campaign.
- Select Catalog sales below Choose a campaign objective.
- Enter the rest of your campaign details, then click Continue.
- Enter your Ad group name.
- Choose the Product groups you want to feature in your ad (once you select this, a box will appear on the right).
- Under Choose a format, select Collections ad.
- Click
the plus circle icon to select an image or video Pin to be the hero creative, then click Done. - Enter your Hero destination URL and optional tracking URL.
- For more details on how tracking parameters are set for collections ads, read our article Track a collections ad.
- Finish selecting your Targeting details, Budget and schedule, and Optimization and delivery details. Note: Keyword or interest targeting is not necessary for catalog sales campaigns.
- If you're running a campaign with a consideration objective, you can optimize for Pin clicks or outbound clicks. If you're running a campaign with a conversions objective, you can optimize for conversions.
- Review your information.
- Click Publish.
- Log into your Pinterest business account
- Click Ads at the top of the screen, then click Bulk editor
- Click Download sample sheet to download a sample spreadsheet
- Under Campaign Objective, enter CATALOG_SALES
- Under Ad format, enter COLLECTIONS
- Enter the product group reference ID
- Enter optional tracking
- For more details on how tracking parameters are set for collections ads read our article Track a collections ad
- Under Existing Pin ID, enter your collections hero Pin ID
- Add your collections hero Pin URL
- Once you’ve completed the above steps and saved your template, click Upload template
- Click Upload
Dynamic retargeting helps you reach people on Pinterest who have already visited your site or who have unpurchased items in their cart, by retargeting exact or similar products to those they engaged with as they browse Pinterest.
Before you run a dynamic retargeting campaign, you need to make sure:
If your campaign has stopped running after launch, check to make sure you still meet the above requirements.
If you do not meet these requirements, start by
- Log into your Pinterest business account.
- Click Ads at the top of the screen, then click Create campaign.
- Select Catalog sales below Choose a campaign objective.
- Enter the rest of your campaign details, then click Continue.
- Below Targeting, select Dynamic retargeting.
- Select a lookback timeframe by choosing a start and end date and an event type to focus on.
- Scroll to Advanced options and below Ad group placement, select All or Browse (Note: Dynamic retargeting is not available for Search).
- Finish selecting your Product groups, Budget and schedule, and Optimization and delivery details.
- If you're running a campaign with a consideration objective, you can optimize for Pin clicks or outbound clicks. If you're running a campaign with a conversions objective, you can optimize for conversions.
- Fill in the rest of the details for your ad group.
- Review your information.
- Click Publish.
- Log into your Pinterest business account.
- Click Ads at the top of the screen, then click Bulk Editor.
- Click Download sample shopping sheet to download a sample spreadsheet.
- Fill in the Ad Placement column with ALL or BROWSE—Dynamic retargeting is not available for SEARCH.
- Fill in the Dynamic Retargeting Lookback column with 7, 14, 30, 60 or 180 days. The value represents the lookback window. With a 7 day lookback window, you’re targeting anyone who engaged with a product page in the past 7 days.
- Fill out the rest of the columns as needed and once complete, click Upload template to upload your bulk editor sheet.
- Once complete, click Upload template to upload your bulk editor sheet
- Click Upload.