Product Pins help you get your products in front of people on Pinterest who are already looking for ideas and things to buy.
Here's how to get started:
Product Pins are enriched with metadata and formatted to let people on Pinterest know that they're shoppable. They contain pricing info, availability, product title and description. Note: In the US and UK, this info will only show up on your product Pins if your product is in stock, the price is accurate and we've updated the data in the past three days.
In some cases, your product Pins might have labels. Your Pin might read “Best seller” if across different merchants, it’s one of the most purchased items within a Pinterest product category, or it might read “Popular” if it’s one of the most clicked product Pins within a product category on Pinterest. These labels do not refer to an individual merchant’s sales activity.
Currently, we’re exploring ways for merchants to sell used and refurbished products on Pinterest. This means that some product Pins will have “Used” or “Refurbished” labels on them. This is only available to certain merchants in a limited pilot test and is not widely available yet.
Product Pins on Pinterest come from two sources:
All product Pins on Pinterest can be distributed organically, but only product Pins created using catalogs can be promoted as shopping ads.