You’ll need to create one title Pin and one to four collections Pins, which will become cards in your showcase ad.

Create a title Pin

The title Pin is the first card in your Showcase ad.

1. Log in to your Pinterest business account from your desktop.
2. Click the hamburger icon at the top-left of the page.
3. Under Create, click Create Pin for ad.
4. Upload an image or video and add a title, description and destination link.
   • Tip: Please place important information at the top of your Pin for better visibility. Review Showcase ad Pin specs for more info.
5. Select a board for your Pin from the drop-down menu at the top right of your screen.
6. Click Publish.

Create a collections Pin

You can feature up to four collections Pins in your Showcase ad. These will appear as cards in your showcase ad.

1. ​​Log in to your Pinterest business account from your desktop.
2. Click the hamburger icon at the top-left of the page.
3. Under Create, click Create Pin for ad.
4. Upload an image and add a title, description and destination link.
5. Click the tag icon.
6. Click the plus circle icon.
7. Select whether you want to enter a URL, add an existing Pin, or select a product ID from an existing catalog. Note: This is what determines the features shown on the card in your Showcase ad.
   • Your Pins: Search by Pin title or description, just make sure you choose a Pin with a URL
   • URL: Enter a website URL or relevant outbound link
   • Catalog: Enter an exact match of an uploaded product ID using lowercase letters
8. Repeat steps 6-7 until you have 1 to 3 products, then click Save products.
9. Click Done.
10. Select a board for your Pin from the drop-down menu at the top right of your screen.
11. Click Publish.

1. Log in to your Pinterest business account from your desktop.
2. Click the hamburger icon at the top-left of the page.
3. Under Ads, click Create campaign.
4. Click Manual Campaign, then Get Started.
5. Select Consideration or Awareness as the campaign objective.
   • When choosing Consideration, it’s recommended to optimize for Pin clicks. This objective focuses on engagement with your ad and can help increase brand awareness.
   • When choosing Brand awareness, you can optimize for both engagement and cost per impression, but engagement metrics (like average Showcase cards closeup) will be meaningfully lower.
6. Enter the rest of your campaign details, then click Continue.
7. Enter your Ad group name and finish selecting your Product groups, Targeting details, Budget and schedule, and Optimization and delivery details.
8. In the Ads section, choose Select Pins to select an existing Pin as your title Pin, or click Create ad to upload a new image or video as your title Pin.
9. Choose Showcase ad as the ad format.
10. Enter an Ad name and Destination URL.
11. Scroll down and choose the Pins you want to feature as cards in your ad.
    • Click Select a Pin to select an existing Pin or Create a Pin to upload a new image or video as a Pin.
      • Tip: You can feature up to four cards in your ad with up to three tagged items per card. Please select each Pin in the order you want the cards to appear.
12. Click Preview Pin to see how your ad will look before publishing.;
13. Review your information.
14. Click Publish.

Once you publish your campaign, your Pins will go through our ad review process to make sure they follow our advertising guidelines.