Create Idea Pins

It looks like Idea Pins are not available in your area.

Learn more

Idea Pins are a work in progress and aren’t available to everyone yet. If you're in Argentina, Brazil, Chile, Colombia, India, Indonesia, Italy, Japan, Mexico, Peru or Spain, you can request access to Idea Pins in your Account settings and then select Request Access to Idea Pins. If you're not in these countries, you can request access by filling out this form.

Please be patient while we review your request. You’ll receive an update in your notifications about your request in 1 to 2 days. We take into account a variety of factors including (but not limited to) previously published content, country location and account type when granting access.


If you have a Pinterest business account, you can use Idea Pins to record multiple videos, add images, lists and custom text in a single Pin. Like other Pins, Idea Pins will stay on your boards once you’ve published them. Once you’ve published at least one Idea Pin, the Pin will be displayed on your business profile at the top of your Created tab along with all of your Idea Pins.

You can use Idea Pins to:

  • Create a step-by-step guide, project or recipe

  • Upload multiple short videos with additional descriptive text or text overlay

  • Customize the colors and fonts in your Pin

  • Improve your targeting with topic tagging

  • Curate a collection of products

  • Tell a story in a brand new way

Before you get started

Before you can create an Idea Pin, you need to review and agree to the Creator Code. The Creator Code is a pledge to create Idea Pins that follow our Community guidelines and make Pinterest a positive and inspiring place for everyone. If an Idea Pin violates our guidelines, you may lose access to Idea Pins.

When you start to create an Idea Pin, a prompt will appear asking you to accept. Click I agree to continue creating your Idea Pin. If you do not agree, you will not be able to create Idea Pins on Pinterest. You only need to accept the Creator Code once.

Create an Idea Pin

Edit Idea Pins

After you’ve published an Idea Pin, you can edit the board or section you published it to or edit comment settings. You may notice on some published Idea Pins that comments and photos are disabled by default. You can turn on or off the ability for people to comment and add photos on a published Idea Pin at any time.

You can save one Idea Pin in draft on Android phones, store up to three GB of Idea Pins in draft on iPhones and save unlimited drafts on desktop. You can come back later to your device to finish and publish it to a board. You cannot edit your draft across different devices.

Creative specs

Looking for tips on creating a great Idea Pin? See Pinterest's Creative best practices and take a look at some of our favorites. Or get advice about Idea Pins from other businesses on Pinterest in our Pinterest Business Community.

Aspect ratio Idea Pins’ aspect ratio is 9:16, but there are no restrictions for image or video
File size

Android and iOS: 1 GB recommended

Web: 20 MB maximum for images and 100 MB for videos

File type

Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

Video: .MP4, .MOV, .M4V


For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)

Video encoding H.264 or H.265
Video length

Videos should be between 1-60 seconds

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