Create Story Pins

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Note: Story Pins are a work in progress and aren’t available to everyone yet. If you’re in the U.S., you can request access by filling out this form. Please be patient while we review your request. You’ll hear back from us in 5-7 days once your request has been processed.

If you have a Pinterest business account, you can use Story Pins to include multiple images, videos, lists and custom text in a single Pin. Like other Pins, Story Pins will stay on your boards once you’ve published them.

You can use Story Pins to:

  • Create a step-by-step guide, project or recipe

  • Share multiple short videos with additional descriptive text or text overlay

  • Customize the colors and fonts in your Pin

  • Improve your targeting with topic tagging

  • Curate a collection of products

  • Tell a story in a brand new way

Each Story Pin has a cover and title. Use a video cover to help capture people's attentions in their home feed.

Create a Story Pin

Edit Story Pins

After you’ve published a Story Pin, you can edit the public note, the board you published it to, topic tags, and details. You can also delete an existing page, add a new page, or reorder existing pages. You won’t be able to edit the content of an existing page.

You can also leave 1 Story Pin in draft on mobile and up to 50 drafts on desktop. You can come back later to your device to finish and publish it to a board.

Creative specs

Aspect ratio Story Pins’ aspect ratio is 9:16, but there are no restrictions for image or video
Character length

Android: Cover page text must have a minimum of 1 character and 42 characters maximum

Web and iOS: Cover page text must have a minimum of 1 character and 100 characters maximum

Encoding H.264 or H.265
File size

Android and iOS: 16mb recommended

Web: 32mb maximum for images and 50 mb for videos

File type

Image: .BMP, .GIF, .JPEG, .PNG, .TIFF, .WEBP

Video: .MP4, .MOV, .M4V


For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)

Video length Videos should be between 2-20 seconds


Looking for tips on creating a great Story Pin? See Pinterest's Creative best practices and take a look at some of our favorites. Or get advice about Story Pins from other businesses on Pinterest in our Pinterest Business Community.

Still need help?
Contact us