|Targeting option||How it works||Use case|
|Create audiences from your customer lists, people who've visited your site or people who have already interacted with your content on Pinterest.||If your company sells athletic sneakers and you want to reach people who previously saved a Pin featuring a pair of sneakers from your new line, you can use an engagement audience.|
|Reach new people who behave similarly to one of your existing audiences.||If your company sells cookware and you want to find more people who will love your products, you can create a new audience list modeled after behaviors from an existing list of top customers.|
|Select topics related to your ad to reach people with similar tastes.||If your company sells budget-friendly organic food, you might set your interests as “health food”, “organic” and “budget”.|
|Include or exclude keywords or phrases to target people as they search on Pinterest.||If your company sells men’s apparel, you might add keywords such as “men’s fashion” and “menswear”.|
||If your company sells textbooks to nearby college students, you might target your ad to people ages 18-24 within your postal code.|
|Choose where you’d like your ads to appear on Pinterest: In the home feed, search results or related Pins.||
If your company sells modern furniture and you only want your ad to appear after people search for “mid-century modern furniture”, you can use the “Search” placement.
Note: To increase the possibility of someone seeing your ad, we recommend targeting all placements.
|Select expanded targeting to reach even more people on Pinterest by automatically targeting your ad to people searching for similar keywords or interests as the ones you selected.||If your company sells snacks you might target topics like “recipes” and “snacks” but not think of targeting “road trips”. Without selecting “road trips”, expanded targeting will put your ads in front of people interested in or searching for related ideas.|
Once you’ve found the right targeting option for your campaign, add it to a new or existing ad group.
Once you launch your campaign, we’ll review it to make sure it follows our
If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in
As described in our Targeting Guidelines, some ad categories also have targeting restrictions that limit the audience for the ad, such as to users over a certain age or in a certain location. This limited approval means your ad will be approved but will be served only to that limited, approved audience.