Third-party and dynamic tracking

Advertisers and agencies can verify campaign tracking with their preferred third-party tracking partners.

Third party tracking

Partners can use their third-party URLs on Pinterest to send click data to third parties like Google DoubleClick Campaign Manager (DCM) or Facebook Atlas for campaign reporting and verification of campaign delivery.

To do so, use your 3rd Party click-tracking URL as your Promoted Pin URL. Redirects for click tracking in Pin promotion destination URLs will work on all devices (max. 2 redirects).

There is no minimum spend or specific agreement that must be signed before running third-party tracking.

Click trackers remain attached to a saved Pin and will report earned click activity. Once campaigns end, click trackers remain on the Pins in perpetuity unless the person who saved the Pin replaces the URL.

Dynamic tracking parameters

We also support dynamic tracking parameters, which are placeholder text that start and end in curly brackets and can be added to URLs. These enable advertisers to collect additional information from Pinterest on a click for campaign tracking purposes.

Supported dynamic parameters: 

{campaignid}
{campaign_name}
{adgroupid}
{adgroupname}
{adid} - the pin promotion id
{device} - ‘t’, ‘c’, or ‘m’ for tablet, computer or mobile
Example: a landing URL provided by a retailer may look like this: retailer.com/mens-clothing/?cid={campaignid}  if the Pinterest campaign id is 1234, we will serve this URL as:  retailer.com/mens-clothing/?cid=1234
Supported dynamic parameters for Search Campaigns: 
{keyword} - the percent-encoded keyword string (e.g. running%20shoes) that matched the promoted pin
{keyword_id} - the keyword ID that matched the promoted pin

Note that dynamic parameters we don’t support will be ignored - for example if the retailer provides this URL: retailer.com/mens-clothing/?cid={CAMPAIGN-ID} we will ignore the tracking parameter and just serve the URL as retailer.com/mens-clothing/?cid={CAMPAIGN-ID}

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