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You can add both third-party tracking and dynamic tracking parameters to your ads.

With third-party tracking, you can track your Pinterest activity and ads performance via other platforms. For example, you can track Pin clicks with third-party URLs, like Google DoubleClick Campaign Manager (DCM) or Kenshoo, to verify campaign delivery and gather reporting data.

With dynamic tracking parameters, you can collect additional information from Pinterest on a click for campaign tracking purpose. Dynamic tracking parameters can be added to your URLs directly, or in addition, to your third-party tracking URLs.

Add third-party tracking to your ads

We support impression counting, cross-domain (X-domain) third-party click counting, and parallel click counting.

Add impression counting

With impression counting, you can verify the serving of your ads on Pinterest. We support these impression counting partners:

  • Doubleclick (DCM)
  • Atlas
  • Sizmek
  • Flashtalking
  • Trueffect
     
    1. Log into your Pinterest business account
    2. Click Ads at the top of the screen, then click Create ad
    3. Click New ad group from the left-side navigation
    4. Enter an Ad group name, select how you want to target below Targeting and choose where to place your ads below Ad group placement
    5. Click Ad-group tracking URLs below Advanced options
    6. Select your event type type by clicking the directional chevron down icon below Event Type 
    7. Paste the tracking URL the field below URL
    8. Complete the rest of the ad group details, then click Launch
    1. Log into your Pinterest business account
    2. Click Ads at the top of the screen, then click Bulk editor
    3. Click Download sample sheet to download a sample spreadsheet
    4. Fill out the columns depending on what you want to track:
      • Campaign Third Party Tracking Urls: Column I 
      • Ad Group Third Party Tracking Urls: Column V  
      • Promoted Pin Third Party Tracking Urls: Column BD 
    5. Once complete, click Upload template to upload your bulk editor sheet
    6. Click Upload
    Add cross-domain (X-domain) third-party click counting

    There are several third-party providers of click counting, such as Google Doubleclick Campaign, Adobe DTM, Facebook, Flashtalking and more. These URLs begin with the third-party’s domain and redirect to your domain and landing page. The user’s browser will momentarily load a third-party tracking domain before loading your final landing page. Common issues are broken links and percent-encoding issues.

    1. Log into your Pinterest business account
    2. Click Ads at the top of the screen, then click Create ad
    3. Click New ad group from the left-side navigation
    4. Enter an Ad group name, select how you want to target below Targeting and choose where to place your ads below Ad group placement
    5. Select the Pins you want to include in your campaign, then click Review selected Pins at the bottom of the page
    6. Paste the tracking URL in the field below Destination URL
    7. Complete the rest of the ad group details, then click Launch
    1. Log into your Pinterest business account
    2. Click Ads at the top of the screen, then click Bulk editor
    3. Click Download sample sheet to download a sample spreadsheet
    4. Fill out the following column:
      •  Promoted Pin URL: Column BS
    5. Once complete, click Upload template to upload your bulk editor sheet
    6. Click Upload
    • {campaignid}, {campaign_id}
    • {campaign_name}, {campaignname}
    • {adgroupid}, {ad_group_id}
    • {adgroupname}, {ad_group_name}
    • {adid}, {ad_id}, {creativeid}, {creative_id}  - the Pin promotion id
    • {itemid}, {iterm_id} - the Pin promotion’s item id
    • {insertionid}, {insertion_id} - the Pin promotion’s insertion id
    • {creative_name} - the Pin promotion name
    • {device} - ‘t’, ‘c’, or ‘m’ for tablet, computer or mobile
    • {device_platform} - mobile device type, ‘iOS’, ‘Android’ or empty string
    • {publisher} - hardcoded it as ‘Pinterest’
    • {timestamp}, {click_timestamp}, 

    For example, a landing URL provided by a retailer may look like this: retailer.com/mens-clothing/?cid={campaignid}. If the Pinterest campaign id is 1234, we’ll serve this URL as retailer.com/mens-clothing/?cid=1234.

    Add parallel click counting

    With parallel click counting, Pinterest pings a click counting URL in parallel with the ad's destination URL. This decreases the time between when a user clicks on Pinterest and when the advertiser's landing page loads. Parallel click counting URLs aren’t loaded by the user’s browser and don't redirect to the final landing page, they're only pinged to track events.

    1. Log into your Pinterest business account
    2. Click Ads at the top of the screen, then click Create ad
    3. Click New ad group from the left-side navigation
    4. Enter an Ad group name, select how you want to target below Targeting and choose where to place your ads below Ad group placement
    5. Click Ad-group tracking URLs below Advanced options
    6. Select your event type by clicking the directional chevron down icon below Event Type 
    7. Paste the tracking URL the field below URL
    8. Complete the rest of the ad group details, then click Launch
    1. Log into your Pinterest business account
    2. Click Ads at the top of the screen, then click Bulk editor
    3. Click Download sample sheet to download a sample spreadsheet
    4. Fill in the columns depending on what you want to track:
      • Campaign Third Party Tracking Urls: Column I 
      • Ad Group Third Party Tracking Urls: Column V  
      • Promoted Pin Third Party Tracking Urls: Column BD 
    5. Once complete, click Upload template to upload your bulk editor sheet
    6. Click Upload
    Add dynamic tracking parameters

    The below are dynamic tracking parameter placeholder texts that start and end in curly brackets and can be added to your URLs. You can add dynamic tracking parameters to standard ads, parallel click counting, search campaigns, shopping campaigns, and collections ads.

    • {campaignid}
    • {campaign_name}, {campaignname}
    • {adgroupid}
    • {adgroup_name}, {adgroupname}
    • {keyword}
    • {keyword_id}
    • {creative_id} - the Pin promotion id
    • {adid} - the Pin promotion id
    • {device} - ‘t’, ‘c’, or ‘m’ for tablet, computer or mobile
    • {keyword} - the percent-encoded keyword string (e.g. running%20shoes) that matched the standard ad
    • {keyword_id} - the keyword ID that matched the standard ad

    Dynamic parameters we do not support will be ignored. For example, if the retailer provides the URL retailer.com/mens-clothing/?cid={CAMPAIGN-ID}, we will ignore the tracking parameter and serve the URL as retailer.com/mens-clothing/?cid={CAMPAIGN-ID}.

    • {product_name} - product name
    • {product_id} - product ID
    • {product_partition_id} - product group ID
    • {promoted_product_group_id}: product group ID within Ads Manager
    • {campaignid} - Pinterest campaign ID
    • {adgroupid} - Pinterest ad group ID
    • {product_partition_id} - Pinterest promoted product group ID
    • {device} - “m” for mobile, “t” for tablet, “c” for computer
    • {unescapedlpurl} - Does not encode the link URL or any additional characters after the URL regardless of placement
    • {lpurl} - Used only in the campaign structure it will be replaced by the URL from either “ad_link” or “link” field in the feed. * {lpurl} will automatically be encoded as well as encode the following characters: ?, =, ", #, \t, ', and [space] when placed after or in a tracking URL. ** when placed before any tracking {lpurl} will not be encoded.
      • link field URL:  http://hello.world.com/shoes-sneakers
      • Tracking URL: https://ad.tracker.com
      • {lpurl}?http://ad.tracker.com becomes http://hello.world.com/shoes-sneakers?https://ad.tracker.com
      • https://ad.tracker.com?{lpurl} becomes https://ad.tracker.com?http%3A%2F%2Fwww.helloworld.com%2Fshoes-sneakers

    Please note that the {keyword} parameter is not supported for tracking links on any ads.

    These tracking parameters apply to collections ads created manually, not using the catalog sales objective.

    • {organic_url} - the entire URL given at Pin creation

    To learn more about destination URL and tracking parameters for collections ads, read our guide Track a collections ad.

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