Add third-party and dynamic tracking to your ads

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You can add both third-party tracking and dynamic tracking parameters to your ads.

With third-party tracking, you can track your Pinterest activity and ads performance via other platforms. For example, you can track Pin clicks with third-party URLs, like Google DoubleClick Campaign Manager (DCM) or Kenshoo, to verify campaign delivery and gather reporting data.

With dynamic tracking parameters, you can collect additional information from Pinterest on a click for campaign tracking purpose. Dynamic tracking parameters can be added to your URLs directly, or in addition, to your third-party tracking URLs.

Add third-party tracking to your ads

We support impression counting, cross-domain (X-domain) third-party click counting, and parallel click counting.

Add impression counting

With impression counting, you can verify the serving of your ads on Pinterest. We support these impression counting partners:

  • Doubleclick (DCM)
  • Atlas
  • Sizmek
  • Flashtalking
  • Trueffect
     

Add cross-domain (X-domain) third-party click counting

There are several third-party providers of click counting, such as Google Doubleclick Campaign, Adobe DTM, Facebook, Flashtalking and more. These URLs begin with the third-party’s domain and redirect to your domain and landing page. The user’s browser will momentarily load a third-party tracking domain before loading your final landing page. Common issues are broken links and percent-encoding issues.

Add parallel click counting

With parallel click counting, Pinterest pings a click counting URL in parallel with the ad's destination URL. This decreases the time between when a user clicks on Pinterest and when the advertiser's landing page loads. Parallel click counting URLs aren’t loaded by the user’s browser and don't redirect to the final landing page, they're only pinged to track events.

Add dynamic tracking parameters

The below are dynamic tracking parameter placeholder texts that start and end in curly brackets and can be added to your URLs. You can add dynamic tracking parameters to standard ads, parallel click counting, search campaigns, shopping campaigns, and collections ads.

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