Track a collections ad

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You can add tracking to your collections ads to analyze their effectiveness. Tracking parameters are supported for both the hero creative and secondary creatives of a collections ad. You can set them up in Ads Manager and the bulk editor. 

If you haven’t created a collections ad yet, we recommend starting with our guide Collections ads on Pinterest.

Destination URL and tracking parameters for collections ads

Hero creative

Destination URL

The destination URL will be applied to the hero creative and the scroll-up destination URL.

The destination URL must match your claimed domain.

Tracking parameters

Collections ads support all the same dynamic parameters as standard ads.

You can find the complete list of supported dynamic parameters under “Supported dynamic parameters for standard ad destination URLs”.

 

Secondary creatives

Destination URL

When a destination URL isn’t provided, the destination URL will default to what was set during the creation of the collections Pin.

If you want to add tracking to a destination URL, you can either add a URL prefix (ex: http://www.pinterest.com/) or enter {organic_url} which will resolve to the destination URL entered during Pin creation. Dynamic parameters can be added after this. Ex: {organic_url}?campaignid={campaignid}

Note that tracking parameters alone aren’t valid inputs. Either a full URL or {organic_url} must be provided to set the secondary creative’s destination URL.

Tracking parameters

Collections ads support all the same dynamic parameters as standard ads.

You can find the complete list of supported dynamic parameters under “Supported dynamic parameters for standard ad destination URLs”.

Note that the tracking parameters will be applied to all secondary creatives within your collections ad.

 

Set destination URL and tracking parameters
 

Use Ads Manager to set destination URL and tracking parameters
  1. From your desktop, click Ads at the top-left corner of your screen
  2. Select Create ad
  3. In the menu on the left, click Ads
  4. Select the collections ad you want to add tracking to
  5. Click the Selected tab
  6. Under “Add secondary creative destination URL (optional)” enter your secondary creative destination URL
  7. Confirm your ad details above
  8. Once complete, click Launch

Note: The secondary creative destination URL is unique to collections. You won’t see this option for other ad formats.

Use bulk editor to set destination URL and tracking parameters
  1. Create a new bulk editor template
  2. Add a new column with the header “Collections Secondary Creative Destination Url”
  3. Under the header, enter the destination URL tracking for your secondary creatives
  4. Once complete, click Upload template

Note: The hero creative destination URL will remain under the column header “Promoted Pin URL”, which is the same as what’s used for standard ads.
 

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