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You can add tracking to your collections ads to analyze their effectiveness. Tracking parameters are supported for both the hero creative and secondary creatives of manually created customized collections ads and automatically created personalized collections ads. You can set them up in Ads Manager and the bulk editor. 

If you haven’t created a collections ad yet, we recommend starting with our guide Create a collections ad.

Available destination URL and tracking parameters

See destination URL and tracking parameters for manually created customized collections ads and automatically created personalized collections ads.

These tracking parameters apply to customized collections ads created manually with Pin builder, not using the catalog sales objective.

Hero creative

Destination URL

The destination URL will be applied to the hero creative and the scroll-up destination URL.


The destination URL must match your claimed domain.

Tracking parameters

Manually created custom collections ads support all the same dynamic parameters as standard ads.

You can find the complete list of supported dynamic parameters under “Supported dynamic parameters for standard ad destination URLs”.

 

Secondary creatives

Destination URL

When a destination URL isn’t provided, the destination URL will default to what was set during the creation of the collections Pin.


If you want to add tracking to a destination URL, you can either add a URL prefix (ex: http://www.pinterest.com/) or enter {organic_url} which will resolve to the destination URL entered during Pin creation. Dynamic parameters can be added after this. Ex: {organic_url}?campaignid={campaignid}

Note that tracking parameters alone aren’t valid inputs. Either a full URL or {organic_url} must be provided to set the secondary creative’s destination URL.

Tracking parameters

Manually created custom collections ads support all the same dynamic parameters as standard ads.

You can find the complete list of supported dynamic parameters under “Supported dynamic parameters for standard ad destination URLs”.

Note that the tracking parameters will be applied to all secondary creatives within your collections ad.

These tracking parameters apply to personalized collections ads created with a catalog using the catalog sales objective.

Hero creative

Destination URL

The destination URL will be applied to the hero creative and the scroll-up destination URL.

The destination URL must match your claimed domain.

Tracking parameters

The hero creative of an automatically created personalized collections ads can support all the same dynamic parameters as standard ads.

You can find the complete list of supported dynamic parameters under “Supported dynamic parameters for standard ad destination URLs”.

 

Secondary creatives

Destination URL

When a destination URL isn’t provided, the destination URL will default to what was set during the creation of the collections ad.

Tracking parameters

The secondary creatives of an automatically created personalized collections ad support all the same dynamic parameters used for shopping ads.

You can find the complete list of supported dynamic parameters under “Supported dynamic parameters for Shopping Campaigns”.

Note that the tracking parameters will be applied to all secondary creatives within your collections ad.

Set destination URL and tracking parameters  
  1. From your desktop, log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Create ad
  3. In the menu on the left, click Ads
  4. Select the collections ad you want to add tracking to
  5. Click the Selected tab
  6. Under Add secondary creative destination URL (optional) enter your secondary creative destination URL
  7. Confirm your ad details above
  8. Once complete, click Launch 

Note: The secondary creative destination URL is unique to collections. You won’t see this option for other ad formats.

  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Bulk editor
  3. Click Download sample sheet to download a sample spreadsheet
  4. Add a new column with the header Collections Secondary Creative Destination Url
  5. Under the header, enter the destination URL tracking for your secondary creatives
  6. Once you’ve completed the above steps and saved your template, click Upload template
  7. Click Upload

Note: The hero creative destination URL will remain under the column header “Promoted Pin URL”, which is the same as what’s used for standard ads.

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