Track a collections ad

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You can add tracking to your collections ads to analyze their effectiveness. Tracking parameters are supported for both the hero creative and secondary creatives of a collections ad. You can set them up in Ads Manager and the bulk editor. 

If you haven’t created a collections ad yet, we recommend starting with our guide Collections ads on Pinterest.

Destination URL and tracking parameters for collections ads

Hero creative

Destination URL

The destination URL will be applied to the hero creative and the scroll-up destination URL.

The destination URL must match your claimed domain.

Tracking parameters

Collections ads support all the same dynamic parameters as standard ads.

You can find the complete list of supported dynamic parameters under “Supported dynamic parameters for standard ad destination URLs”.

 

Secondary creatives

Destination URL

When a destination URL isn’t provided, the destination URL will default to what was set during the creation of the collections Pin.

If you want to add tracking to a destination URL, you can either add a URL prefix (ex: http://www.pinterest.com/) or enter {organic_url} which will resolve to the destination URL entered during Pin creation. Dynamic parameters can be added after this. Ex: {organic_url}?campaignid={campaignid}

Note that tracking parameters alone aren’t valid inputs. Either a full URL or {organic_url} must be provided to set the secondary creative’s destination URL.

Tracking parameters

Collections ads support all the same dynamic parameters as standard ads.

You can find the complete list of supported dynamic parameters under “Supported dynamic parameters for standard ad destination URLs”.

Note that the tracking parameters will be applied to all secondary creatives within your collections ad.

 

Set destination URL and tracking parameters
 

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