We support both hard-coded click tracking URLs and dynamic parameters through our various tracking options (below). At this time, we do not support impression tracking.
There are three fields you can use to add tracking to your shopping campaigns.
| Field | Hierarchy Level | Use Case |
|---|---|---|
| Link field in the data source (product feed) | Item (Pin) |
Product-specific query string parameters (UTM params) |
| Through the data source via the ad_link column. Use this field for: | Item (Pin) |
Full Redirect click tracking URLs Ad campaign or product-specific query string parameters |
| Tracking template column at product group level. Use this field for: | Product Group |
Landing-page-inserted Redirect click tracking URLs Product group Query string parameters |
If your tracking template is set up in the campaign structure: for {lpurl} or {unescapedlpurl}, we'll use ad_link column’s landing page if one exists in your data source. If you have no ad_link URL, we will use the link column for the landing page.
For shopping ads, we support the following dynamic parameters:
{product_name}: Product name{promoted_product_group_id}: Product group ID within Ads Manager{lpurl}: replaced by the URL from either “ad_link” or “link” field in the data source. Will automatically encode characters.{unescapedlpurl}: replaced by the URL from either “ad_link” or “link” field in the data source. Does not encode characters.{campaignid}: Pinterest campaign ID{adgroupid}: Pinterest ad group ID{product_partition_id}: Pinterest promoted product group ID{product_id}: product ID from data source{device}: “m” for mobile, “t” for tablet, “c” for computerInclude a “?” before the first URL parameter to conform to standard URL syntax.
When using a tracking template in campaign setup, you should fill in and test your full URL before activating your campaigns.
We recommend {unescapedlpurl} for redirects to avoid possible issues with encoding.
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Reporting for Shopping Ads is available in Ads Manager under the ‘Catalog Sales’ objective. Campaign and Ad Group reporting remain the same as all other objective types. In addition, there are two unique reports available to shopping specific campaigns:
Product group level reporting lets you to see performance by product group. Use this to identify which product groups are driving stronger performance, and help you make decisions about optimizations. If a product group performs really strongly, you may want to break it out into its own ad group to control your bid more closely.
Item level reporting gives you a level of depth beyond just product group level reporting by providing you with reporting for each individual item sent through the feed. This report is only available as an export. To export an item level report, go to the Product Group tab in Ads Manger.