When you create an ad account, you'll be asked to confirm that your tax status is “business”. Business status means that you would like to see an economic benefit from your advertising, such as increased revenue, sales, or signups. Affiliates, sole traders, self-employed merchants, partnerships, and others all qualify as businesses. Ads can only be used for business purposes.
VAT or GST registration number
Most businesses are required to register for Value Added Tax (VAT) or Goods and Services Tax (GST). Once registered, you'll receive a VAT or GST number under which you can collect and remit tax to the relevant tax authority. This number is an alphanumeric identifier unique to the person or entity doing business. A VAT or GST number is used to identify the tax status of a customer and also to identify the place of taxation.
The information provided by Pinterest in the Help Center should not be regarded as a substitute for obtaining tax advice. Pinterest cannot give advice about VAT. If you have a question about VAT or GST registration, please contact your tax advisor or the appropriate tax authority.
VAT and GST charges
Whether you're charged VAT or GST on your Pinterest ad purchases will depend on your country of residence.
If your business is established in Ireland, we'll add VAT at the applicable Irish rate to the costs of your purchase of ads. The sale is therefore deemed to take place in Ireland for VAT purposes.
If your business is VAT 13b/56b exempt, please check the box in the “Tax information” section and provide your exemption number. You won't be charged VAT.
EU charges (outside of Ireland)
If your business is established in another EU Member State (outside of Ireland), Irish VAT will not be charged on your purchase of ads as the sale is deemed to take place outside of Ireland for VAT purposes. However, you’ll be required to provide your VAT ID and to self-account for VAT on the supply of our service at the rate applicable in your EU member state (in accordance with Article 44 and 196 of the Council Directive).
If your business is established outside of the EU, Irish VAT will not be charged on your purchase of ads as the sale is deemed to take place outside of Ireland for VAT purposes. However, you’ll be required to provide your VAT or GST ID, and you may be required to self-account for VAT on the supply of our service at the rate applicable in your country. Please check with your local tax authority.
Due to recent changes to tax laws effective July 1st, 2021, tax will be charged to all customers in Canada who have not added a GST or Harmonized Sales Tax (HST) and (Quebec only) Quebec Sales Tax (QST) registration number to their payment profiles.
If you currently use monthly invoicing you'll need to contact our support team to update your tax information. If you use automatic or manual payments, you can update your tax information in your payment settings.
For current provincial GST/HST and QST tax rates, please consult your local tax authority.
Customers on monthly invoicing must contact our support team and provide their GST/HST and QST (Quebec only) registration number so our team can update their payment profile accordingly.
Customers on automatic or manual payments can update their tax information following the instructions below.
Update your VAT or GST ID
You can update your VAT ID or GST ID in your business settings.
- Log into your Pinterest business account
- At the top of Pinterest, click Ads
- Select Billing
- Go to Payment Settings and enter your VAT, GST/HST or GST and QST (Quebec only) registration number under the Tax information section
- Check the box I confirm my business is registered for GST/HST or GST and QST
- Click Save
A common mistake is to enter a tax number instead of a VAT registration number. EU VAT registration numbers start with a country-specific ID, followed by a maximum of 12 characters (numbers or letters). Visit the European Commission's website if you'd like to confirm your EU VAT registration number.
Australian businesses should enter their ABN (Australian Business Number), a unique 11 digit identifier.
New Zealand businesses should enter their NZBN (New Zealand Business Number), a unique 13 digit identifier.
Canadian businesses should enter their GST, HST or QST number.
Businesses not required to register for VAT or GST
You can still set up an ad account with Pinterest without VAT or GST if:
- You're not required to register for VAT or GST.
- You've chosen not to register for VAT or GST.
- Your business is located outside of Switzerland. If your business is located in Switzerland, you won't be able to create an ad account with Pinterest without a VAT ID.
To set up an ad account without a VAT or GST, leave the Tax Number field blank. You'll need to provide a business address and confirm that your account is for business purposes.
To find out more information about who is obligated to register for VAT or GST or who may elect to register and the procedures for registration, please contact your local tax authority.
VAT or GST invoices
When your credit card is successfully charged, Pinterest will email an invoice to the billing email address associated with your account, typically within 48 hours of the transaction. Our invoices are valid invoices for tax purposes.