VAT

When you create an account, you'll be asked to confirm that your tax status is “business.” Business status means that you would like to see an economic benefit from your advertising, such as increased revenue, sales, or signups. Affiliates, sole traders, self-employed merchants, partnerships, and others all qualify as businesses. Promoted Pins can only be used for business purposes.

VAT registration number

Most businesses are required to register for Value Added Tax (VAT) or Goods and Services Tax (GST). Once registered, they will receive a VAT or GST number under which they can collect and remit tax to the relevant tax authority. This number is an alphanumeric identifier unique to the person/entity doing business. A VAT or GST number is used to identify the tax status of a customer and also to identify the place of taxation.

The information provided by Pinterest in the Help Center should not be regarded as a substitute for obtaining tax advice. Pinterest cannot give advice about VAT. If you have a question about VAT or GST registration, please contact your tax advisor or the appropriate tax authority.

VAT charges

Whether you're charged VAT or GST on your Pinterest ad purchases will depend on your country of residence.

If your business is established in Ireland, we'll add VAT at the applicable Irish rate to the costs of your purchases of Promoted Pins. The sale is therefore deemed to take place in Ireland for VAT purposes.

If you’re VAT 13b/56b exempt, please check the box in the “Tax information” section and provide your exemption number.  You will not be charged VAT.

If your business is established in another EU Member State (outside of Ireland), Irish VAT will not be charged on your purchase of Promoted Pins. The sale is deemed to take place outside of Ireland for VAT purposes. However, you’ll be required to provide your VAT ID and to self-account for VAT on the supply of our service at the rate applicable in your EU member state (in accordance with Article 44 and 196 of the Council Directive).

If your business is established outside of the EU, Irish VAT will not be charged on your purchase of Promoted Pins. The sale is deemed to take place outside of Ireland for VAT purposes. However, you’ll be required to provide your VAT or GST ID, and you may be required to self-account for VAT on the supply of our service at the rate applicable in your country. Please check with your local tax authority.

Businesses not required to register for VAT

You can still set up an account with Pinterest if you are not required to register for VAT or GST and you have chosen not to. Indicate this by checking the box in the “Tax information” section and leave the Tax ID field blank. You will need to provide a business address and confirm that your account is for business purposes.

To find out more information about who is obligated to register for VAT or GST or who may elect to register and the procedures for registration, please contact your local tax authority.

Update your VAT ID

You can update your VAT ID in your business settings.

  1. From anywhere on Pinterest, click Ads next to the search bar
  2. Select Business settings
  3. Scroll down to the “VAT ID” section 

A common mistake is to enter a tax number instead of a VAT registration number. EU VAT registration numbers start with a country-specific ID, followed by a maximum of 12 characters (numbers or letters). Visit the European Commission's website if you'd like to confirm your EU VAT registration number.

Australian businesses should enter their ABN (Australian Business Number), a unique 11 digit identifier.

New Zealand businesses should enter their NZBN (New Zealand Business Number), a unique 13 digit identifier.

VAT or GST invoices

When your credit card is successfully charged, Pinterest will email an invoice to the billing email address associated with your account, typically within 48 hours of the transaction.  Our invoices are valid VAT invoices for tax purposes.

Still need help?
Contact us