The Verified Merchant Program (or VMP) helps people on Pinterest discover and buy from vetted brands. As a verified merchant, your Pins may appear organically to people who are searching for products and shopping on Pinterest. You may also get exclusive access to features, like merchant details, so you can showcase the values and communities your brand represents. To become a verified merchant, you need to have an active catalog, a functioning tag, and meet our
You can check the status of your application at any time on the
Here’s what you need to do to become verified:
When you upload your catalog to Pinterest, we’ll review your website and products to make sure that you’re meeting our
Get all of your products on Pinterest by
Note: We’ll check the health of your feeds in markets where the VMP is available.
If you do not want to connect your catalog yourself, you can use any of the following catalog managers:
Measure the impact Pinterest is having on your business by
Your tag needs to be set up so that it tracks key conversion events and returns high-quality data on shopping-related events. To be included in the Verified Merchant Program, please make sure:
We recommend using
If you do not want to install the Pinterest tag yourself, you can use any of the following tag managers:
Note: Make sure you select a tag manager that lets you consistently meet the tag requirements listed above.
There are two main reasons for VMP suspension: issues with catalog uploads and malfunctioning tags. If your catalog was not uploaded correctly or your tag is not functioning correctly, you’ll be alerted on the
If you’re a merchant in Australia, Austria, Brazil, Canada, France, Germany, Italy, Mexico, the Netherlands, Spain, Switzerland, the UK or the US,
If you’re not based in these countries, stay tuned! We'll announce when the Verified Merchant Program is available in additional countries.