Video Pins

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Video Pins are a great way to tell a more comprehensive story about your brand, idea or project. Video Pins have a cover image that captures your audience’s attention. They play in users’ feeds, so keep in mind that your audience may or may not have their volume on when they see your video. If you become an advertiser on Pinterest, you can also create video ads.

Check out our creative best practices for more ideas about video Pins.

Create a video Pin

  1. Login to your business account and click or Create Pin from the homepage

  2. Click   and upload a video to Pin

  3. Slide the selector left or right to the image in your video that you would like as your cover photo

  4. Give the Pin a title, description, and add it to a board using the drop down menu under ‘Choose a board'

  5. Enter a website to link the video or image to

  6. Click Publish

To upload multiple videos, click  to create additional video Pins. You can upload up to 2 GB of video at once. 

​​​​​Create a video Pin

  1. Open the Pinterest app

  2. Tap  and select Pin

  3. Select a video for your Pin and tap Next

  4. Slide the selector left or right to the image in your video that you would like as your cover photo

  5. Give the Pin a title, description, and destination website then tap Next

  6. Choose a board for your video Pin 

Create a video Pin

  1. Open the Pinterest app

  2. Tap  at the bottom and select Pin

  3. Select a video for your Pin and tap Next

  4. Slide the selector left or right to the image in your video that you would like as your cover photo

  5. Give the Pin a title, description, and destination website then tap Next

  6. Choose a board for your video Pin 

Once your video Pin is created, Pinterest will review it within 24 hours to make sure it doesn’t violate our Community Guidelines. We currently accept videos in English, French, German, Italian, Spanish, Portuguese, and are adding support for more languages soon.

To track the performance of video Pin, check out your Pin stats or Analytics.

Bulk upload Video Pins

To upload many videos at once, use the Bulk create Pins tab in your Pinterest Settings. 

Creative specs

The following specs are for both standard videos and max width videos. Learn more about creating video ads

File type

.mp4, .mov or .m4v

File size

2GB max

Encoding

H.264 or H.265

Length

4 seconds - 15 minutes

Recommended length for video ads: 6-15 seconds

Text

Title: Up to 100 characters. If no title, description will show in feed.

Description: Up to 500 characters.

For either title or description, the first 50-60 characters are likely to show up in feed. 

Aspect ratio

Required for standard video: Taller than 1.91:1 and shorter than 1:2

Recommended for standard video: 1:1 (square) or 2:3, 4:5 or 9:16 (vertical)

Required for max width video: 1:1 (square) or 16.9 (widescreen)

Video & audio codecs

  Video codecs Audio codecs

No container

  •  DV/DVCPRO
  • AVC (H.264)

  • HEVC (H.265)

  • MPEG-1

  • MPEG-2

  • PCM

Audio video interleave (AVI)

  • Uncompressed

  • Canopus HQ

  • DivX/Xvid

  • DV/DVCPRO

  • Dolby Digital (AC3)

  • Dolby Digital Plus (EAC3)

  • Dolby E frames carried in PCM streams

  • MP3

  • MPEG Audio

  • PCM

Adobe Flash

  • AVC (H.264)

  • Flash 9 File

  • H.263

  • AAC

Matroska

  • AVC (H.264)

  • PCM

  • MPEG-2

  • MPEG-4 part 2

  • VC-1

  • AAC

  • Dolby Digital (AC3)

  • Dolby Digital Plus (EAC3)

  • WMA

  • WMA2

IMF

  • Apple ProRes

  • JPEG 2000 (J2K)

  • PCM

MPEG Transport Streams

  • AVC (H.264)

  • HEVC (H.265)

  • MPEG-2

  • VC-1

  • AAC

  • AIFF

  • Dolby Digital (AC3)

  • Dolby Digital Plus (EAC3)

  • Dolby E frames carried in PCM streams

  • MPEG audio

  • PCM

  • WMA

  • WMA2

MPEG-1 System Streams
  • MPEG-1

  • MPEG-2

  • AAC

  • AIFF

  • Dolby Digital (AC3)

  • Dolby Digital (EAC3)

  • MPEG

  • Audio PCM

MPEG-4
  • Uncompressed

  • AVC Intra 50/100

  • DivX/Xvid

  • H.261

  • H.262

  • H.263

  • AVC (H.264)

  • HEVC (H.265)

  • JPEG 2000

  • MJPEG

  • MPEG-2

  • MPEG-4 part 2

  • VC-1

  • AAC

  • Dolby Digital (AC3)

  • Dolby Digital Plus (EAC3)

  • PCM

  • WMA

  • WMA2

MXF

  • Uncompressed

  • Apple ProRes

  • AVC Intra 50/100

  • DNxHD

  • DV/DVCPRO

  • DV25

  • DV50

  • DVCPro HD

  • AVC (H.264)

  • JPEG 2000 (J2K)

  • MPEG-2

  • Panasonic P2

  • SonyXDCam

  • SonyXDCam MPEG-4 Proxy 

  • AAC

  • AIFF

  • Dolby E frames carried in PCM streams

  • MPEG Audio

  • PCM

QuickTime
  • Uncompressed

  • Apple ProRes

  • AVC Intra 50/100

  • DivX/Xvid

  • DV/DVCPRO

  • H.261

  • H.262

  • H.263

  • AVC (H.264)

  • HEVC (H.265)

  • JPEG 2000 (J2K)

  • MJPEG

  • MPEG-2

  • MPEG-4 part 2

  • QuickTime Animation (RLE)

  • AAC

  • MP3

  • PCM

WebM
  • VP8

  • VP9

  • Vorbis

WMV/ASF
  • VC-1

  • WMA

  • WMA2

 

 

 

 

 

 

 

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