It looks like you're viewing this from a region that Video Pins isn't available in yet. See where Video Pins are available to Pinterest Business accounts. Learn more

Video Pins are a great way to tell a more comprehensive story about your brand, idea or project. Video Pins have a cover image that captures your audience’s attention. They play in users’ feeds, so keep in mind that your audience may or may not have their volume on when they see your video. If you become an advertiser on Pinterest, you can also create video ads.

Check out our creative best practices for more ideas about video Pins.

Create a video Pin
  • Log into your Pinterest business account

  • Click Create at the top-left of the page and then click Create Pin

  • Click the directional arrow up circle icon to upload a video or drag and drop a video into the uploader

  • Move the selector left or right to select an image in your video for the cover image

  • Give the Pin a title, description, add related topic tags and a destination link

  • Publish your Pin immediately or schedule it for a later date

  • Choose a board from the dropdown menu, or select Create board to create a new public one

  • Click Publish

  • To make your Pins accessible, you can add alternative text to your Pin to explain what people can see in your Pin.

    To upload multiple videos, click the plus icon to create additional video Pins. You can upload up to 2 GB of video at once.

    To upload organic videos on Pinterest, create an Idea Pin.

    Create a video Pin

    To upload organic videos on Pinterest, create an Idea Pin.

    If a Video Pin violates our Community guidelines, you may lose access to video Pins.

    To track the performance of video Pin, check out your Pin stats or Analytics.

    Bulk upload Video Pins

    To upload many videos at once, use the Bulk create Pins tab in your Pinterest Settings.

    Creative specs

    The following specs are for both standard videos and max width videos. Learn more about creating video ads.

    File type

    .mp4, .mov or .m4v

    File size

    2GB max

    Encoding

    H.264 or H.265

    Length

    4 seconds - 15 minutes

    Recommended length for video ads: 6-15 seconds

    Text

    Title: Up to 100 characters. If no title, description will show in feed.

    Description: Up to 500 characters.

    For either title or description, the first 50-60 characters are likely to show up in feed.

    Aspect ratio

    Required for standard video: Taller than 1.91:1 and shorter than 1:2

    Recommended for standard video: 1:1 (square) or 2:3, 4:5 or 9:16 (vertical)

    Required for max width video: 1:1 (square) or 16.9 (widescreen)

    Video codecs Audio codecs

    No container

  • DV/DVCPRO
  • AVC (H.264)

  • HEVC (H.265)

  • MPEG-1

  • MPEG-2

  • PCM
  • Audio video interleave (AVI)

  • Uncompressed

  • Canopus HQ

  • DivX/Xvid

  • DV/DVCPRO

  • Dolby Digital (AC3)

  • Dolby Digital Plus (EAC3)

  • Dolby E frames carried in PCM streams

  • MP3

  • MPEG Audio

  • PCM

  • Adobe Flash

  • AVC (H.264)

  • Flash 9 File

  • H.263

  • AAC

  • Matroska

  • AVC (H.264)

  • PCM

  • MPEG-2

  • MPEG-4 part 2

  • VC-1

  • AAC

  • Dolby Digital (AC3)

  • Dolby Digital Plus (EAC3)

  • WMA

  • WMA2

  • IMF

  • Apple ProRes

  • JPEG 2000 (J2K)

  • PCM
  • MPEG Transport Streams

  • AVC (H.264)

  • HEVC (H.265)

  • MPEG-2

  • VC-1

  • AAC

  • AIFF

  • Dolby Digital (AC3)

  • Dolby Digital Plus (EAC3)

  • Dolby E frames carried in PCM streams

  • MPEG audio

  • PCM

  • WMA

  • WMA2

  • MPEG-1 System Streams
  • MPEG-1

  • MPEG-2

  • AAC

  • AIFF

  • Dolby Digital (AC3)

  • Dolby Digital (EAC3)

  • MPEG

  • Audio PCM

  • MPEG-4
  • Uncompressed

  • AVC Intra 50/100

  • DivX/Xvid

  • H.261

  • H.262

  • H.263

  • AVC (H.264)

  • HEVC (H.265)

  • JPEG 2000

  • MJPEG

  • MPEG-2

  • MPEG-4 part 2

  • VC-1

  • AAC

  • Dolby Digital (AC3)

  • Dolby Digital Plus (EAC3)

  • PCM

  • WMA

  • WMA2

  • MXF

  • Uncompressed

  • Apple ProRes

  • AVC Intra 50/100

  • DNxHD

  • DV/DVCPRO

  • DV25

  • DV50

  • DVCPro HD

  • AVC (H.264)

  • JPEG 2000 (J2K)

  • MPEG-2

  • Panasonic P2

  • SonyXDCam

  • SonyXDCam MPEG-4 Proxy 

  • AAC

  • AIFF

  • Dolby E frames carried in PCM streams

  • MPEG Audio

  • PCM

  • QuickTime
  • Uncompressed

  • Apple ProRes

  • AVC Intra 50/100

  • DivX/Xvid

  • DV/DVCPRO

  • H.261

  • H.262

  • H.263

  • AVC (H.264)

  • HEVC (H.265)

  • JPEG 2000 (J2K)

  • MJPEG

  • MPEG-2

  • MPEG-4 part 2

  • QuickTime Animation (RLE)

  • AAC

  • MP3

  • PCM

  • WebM
  • VP8

  • VP9

  • Vorbis

  • WMV/ASF
  • VC-1

  • WMA

  • WMA2

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