We’re always updating Ads Manager to improve the experience of creating and managing your campaigns. We’ll update this page monthly to highlight new features you should know about.
Multiple ad formats in a campaign
You can now add multiple ad formats to your campaign or ad group. When you’re creating a campaign, click "Ads" in the left hand navigation then click the toggle icon to choose which formats you want to add to your ad group. Keep in mind: if you select multiple ad formats, your bid floor will respect the bid floor of the highest cost format.
We’ve updated our reporting view to allow you to see more than one objective on your reporting page at a time. Click the "Objective" filter above the graph to choose the objectives you’d like to see.
Analytics: Top line metrics
We’re introducing top-line metrics to help you monitor total impressions, audience, engagements and engaged audience as well as percentage change over the time period selected via date picker. Simply log in to analytics.pinterest.com to access these metrics.
Analytics: Total audience and engaged audience
Learn how the number of people who saw your Pins (total Audience) and the number of people who engaged with your Pins (engaged audience) are changing over time.
- From the dropdown above the graph, select "Total Audience" or "Engaged audience".
- On hover state, you’ll be able to see daily audience over the time range selected.
Note that this data is available starting April 15, 2019 only.
Analytics: Filter by formats
You’ll now be able to filter by Pin format and view data specific to standard, video, story or shop the look Pins. The new filter option is located in the left-hand navigation below ‘Source’. Top line metrics, line graphs and top Pins will respond to this filter once selected.
Updates to campaign creation
You can now create campaigns in any order you like without losing work between steps. Use the left hand navigation to navigate to different setup steps or identify setup errors (highlighted in orange) in your campaign.
We’ve also moved ad format selection from the campaign level to the ad level. To select a carousel or video ad format, for example, click Ads in the left hand navigation then click to choose your format. You can only use one format per campaign.
New video views objective
We’ve added a new video views objective that enables you to bid on cost per view, ideal for advertisers who want to optimize for quality of video views. Video campaigns created prior to August 6, 2019 bid on cost per impression and can now be found under the brand awareness objective in your reporting dashboard.
Smarter start and end dates
We’ve updated how we process ad group start and end dates to reduce common errors. For example, past start dates will automatically update to the date and time you created an ad group so you can launch it more quickly.
Mobile ads manager
Now you can create and manage your ads right in the Pinterest app. Visit your Pinterest profile on your phone or tablet to set up ads and manage performance on the go.
Improved bulk editor processing
If your bulk sheet contains a common formatting error, we’ll find it and let you know before we process your whole sheet. In-product guidance provides details on the errors in your sheet and suggests how to fix them before you re-upload your sheet.
New reporting table navigation
Navigate the reporting table more easily with in-view selection tabs that allow you to move between campaigns, ad groups, ads and keywords.
Custom reporting with table settings
We’ve added a page for greater reporting customization. You can now create custom reports from scratch, and edit or delete custom reports you’ve previously created. You’ll also find a key that shows whether a column is available at the campaign, ad group or ad level.
Bulk editor updates
You can now create a bulk sheet with the fields you use regularly and save it as a template for later use. You also have access to a new Resources section, which provides detailed descriptions and example inputs for bulk editor fields, as well as next steps for common bulk editor errors.
Ad group schedules
Start and end times are now available when you create and edit ad groups. To schedule your ad group to run to the minute, set a UTC start time and UTC end time in addition to your start and end dates.
Campaign access role
We’ve introduced a campaign role for users with access to your ad account. Users with campaign access can create and edit campaigns, ad groups and ads. They can also create protected boards and view and export reporting for your ad account.
Pre-filled fields in Ads Manager
To save you time when you’re creating a campaign, ad group or ad in Ads Manager, you’ll receive automated suggestions for names, start times and bids. Campaign, ad group and ad name suggestions are based on your campaign objective and creation time. Start time is also based on creation time, and ad group bid suggestions use strong bids. All pre-filled fields are modifiable.
We’ve added additional flexibility to duplication. Now when you duplicate a campaign, you can update the copied campaign to use a different campaign objective. When you duplicate an ad group or ad, the ad group or ad copy can be moved into a new campaign with a different campaign objective.
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