Enable automatic enhanced match

Automatic enhanced match is a Pinterest tag feature that lets you securely share hashed information that customers have provided via form fields on your website, with Pinterest. This lets us match more of your website visitors and conversions to people on Pinterest, which can lead to improvements in your campaign performance (cost per action and return on ad spend) and audience reach (site visitor and dynamic retargeting).

You can share emails, first and last names, phone numbers, genders, birthdates, cities, states, zip codes and countries.

Even if you’ve already enabled enhanced match via the Pinterest tag, we recommend that you also enable automatic enhanced match to ensure you’re maximizing campaign performance.

Requirements for automatic enhanced match

You’re using a Pinterest tag (for IMG tags, use our enhanced match solution)

There are form fields on your website for customers to enter information such as email addresses, phone numbers, first names and last names

The Pinterest tag is implemented on every page where there’s a form field available for customers to enter information

The Pinterest tag is loaded in the same environment as the tag on the page and not in an iFrame

Enable automatic enhanced match

If you’re a new advertiser in the process of installing the Pinterest tag for the first time, automatic enhanced match and all customer information details will be enabled by default.

Click at the top-left of the page

Under Business, click Conversions

Click Tag manager at the left-side of your screen

Click Install the Pinterest tag

Click Skip at the bottom-right of your screen

Copy the base code, then click Continue

Click the toggle next to Automatic enhanced match is enabled to disable it, or toggle the switches next to the customer information details you do not want to share

Select the types of customer information you want to share

If you’ve already installed the Pinterest tag and want to enable automatic enhanced match, follow the steps below:

Click at the top-left of the page

Under Business, click Conversions

Click Tag manager from the left-side navigation

Below Automatic enhanced match, toggle the switch to Enabled

Select the types of information you want to share in the pop-up window

Once this is completed, we'll start securely receiving hashed information.

It looks like you're reading this from a mobile browser. At the moment, you'll need to use your desktop to enable automatic enhanced match. You can see those instructions by tapping Web above.

Privacy

Automatic enhanced match only supports JavaScript tags because we require information to be hashed using SHA-256 prior to being sent to Pinterest. The hashing process turns the information into a short, text string that cannot be read by humans. Pinterest uses the secure HTTPS connection protocol standard to encrypt any information the tag transmits from a browser to our servers.

Pinterest does not accept or store raw information from automatic enhanced match. All values are hashed in the browser using SHA-256 prior to being sent to Pinterest.

Pinterest checks to see if the hashed information is associated with an existing Pinterest account for the purposes of matching more of your website visitors and conversions to people on Pinterest.

What's next?

If you’re in the process of installing the Pinterest tag, learn how to add event codes. If you’ve already set up the Pinterest tag and have now enabled automatic enhanced match, set up a conversion campaign and learn how it's performing through conversion insights.

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