Penargetan berdasarkan minat

Sepertinya Anda melihat ini dari wilayah yang belum mendukung Iklan. Lihat di wilayah mana saja Iklan tersedia untuk akun Pinterest Business.

Pelajari selengkapnya

Dapatkan informasi mengenai pemahaman yang unik dari Pinterest berdasarkan ketertarikan orang, selera, tahap kehidupan. 

Tambahkan minat yang berhubungan dengan yang Anda promosikan - misalnya, jika Anda mempromosikan furnitur ruang keluarga modern abad pertengahan, cobalah untuk menargetkan Pengepin yang berminat pada "modern abad pertengahan", "gaya modern", dan "ruang keluarga".

Pastikan kode minat yang Anda tambahkan relevan dengan pin dan sesuai dengan kebijakan kami. Jika tidak, iklan Anda dapat ditolak. Tingkatkan kualitas audiens Anda dengan melakukan perbandingan minat secara luas dan spesifik.

Untuk melihat daftar penuh kemungkinan minat, baca tentang kode penargetan.
 

Add interest targeting in Ads Manager

  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Create ad 
  3. Click New ad group from the left-side navigation
  4. Click Targeting from the left-side navigation
  5. Under Add interests, select any of the interests related to your product or search for specific interests using the search bar
  6. Once complete, select your Budget & Schedule, Optimization & delivery and Ads
  7. Review your information
  8. Click Launch

Add interest targeting in Bulk editor

  1. Log into your Pinterest business account 
  2. Click Ads at the top of the screen, then click Bulk editor
  3. Click Download sample sheet to download a sample spreadsheet
  4. Fill out column AP, Interests
  5. Use interest codes to find the related ID and add an interest in this format: {"id": "934876475639", "name": "diy and crafts"} using a comma to separate more than one interest
  6. Once complete, click Upload template to upload your bulk editor sheet
  7. Click Upload

Learn how to edit your existing ads using the bulk editor.

Ad review process

Once you launch your campaign, we’ll review it to make sure it follows our Advertising guidelines. The campaign review process can take up to 24 hours. 

If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once approved, we’ll start distributing your ad.

Explore targeting on Pinterest

If you want to set up multiple different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our targeting overview article.

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