홍보 핀 제작 및 수정하기

The Pinterest Ads Manager helps you create Promoted Pins. Promoted Pins are regular Pins that you can pay for so that more of your desired audience sees them in relevant search results, category feeds and home feed.
 
Before you get started, here are a few things to know:
 
홍보 핀 캠페인 제작 및 수정하기
Campaigns help you organize your Promoted Pins, kind of like boards on Pinterest. Review the following steps to learn how to create and edit Promoted Pin campaigns. 
 
시작하기
Choose a goal for your campaign
캠페인 상세 내용 입력하기
Set up an ad group
타겟 상세 내용 추가하기
입찰가 설정하기
Pick a Pin to promote
Review your Pin details
결제 정보 설정하기
홍보 핀 승인받기
Edit, pause or archive a campaign
Edit, pause or archive an ad group
Edit, pause or archive a Promoted Pin
기존 캠페인에 홍보 핀 추가하기
A faster way to promote your Pins

Visit the Pinterest Ads Manager at ads.pinterest.com, click the + button and select Create Ad. If ads.pinterest.com isn't loading, make sure that you've turned off all ad blockers on your browser.

When you first access Ads Manager, you will be prompted to select your country: which will determine your billing currency. This will determine your billing currency Keep in mind you won’t be able to change this later. 

  • United States – USD
  • Canada – CAD
  • United Kingdom - GBP
  • Ireland - EUR
  • Australia - AUD
  • New Zealand - NZD

Choose a goal for your campaign

Choose the campaign goal that best reflects the actions most important to your business. The goal you pick for your campaign determines how your Pins get promoted. There are three types of campaigns: traffic, engagement and awareness.  
 
트래픽 캠페인: 회원님 웹사이트에 방문하기 위해 누군가 홍보 핀을 클릭했을 때 비용을 지불합니다. 캠페인의 주된 목적이 사업체 웹사이트에서의 판매를 증대시키는 것이라면 트래픽 캠페인이 적절합니다.
 
반응형 캠페인: 홍보 핀에 누군가 반응했을 때(클로즈업, 리핀, 클릭) 비용을 지불합니다. 캠페인의 주된 목적이 보다 광범위한 Pinterest 사용자에게 도달하는 것이라면 반응형 캠페인이 적절합니다.
 
인지도 제고 캠페인: 사용자가 회원님의 홍보 핀을 볼 때 지불됩니다. 주 목표가 도달인 경우 인지도 제고 캠페인을 실행해야 합니다.
 

  1. Name your campaign
  2. Lifetime spend cap (optional): You can set a limit for how much a campaign is allowed to spend.  This is particularly useful for advertisers who have contractual limits who want a safeguard for overspending.
  3. Choose your campaign format: Promoted Pins with one-tap take people straight to your website, where they can learn about your product or complete a purchase.  

    • One-tap is good for driving traffic to your website. If your primary goal is to get website conversions, we recommend testing both Standard Promoted Pins and some with one-tap to see which works best for you.

    • After launching your campaign, you can switch formats at any time by clicking the “Edit ad group” button in Ads Manager.

 

  1. Name your ad group
  2. Select start and end dates
    • 광고 그룹을 계속 게재할지(일일 예산 사용) 아니면 특정 날짜를 선택할지(일일 예산 또는 전체 예산 사용)를 결정합니다.

      • 광고 그룹을 지속적으로 운영하는 경우 지정한 일일 예산이 UTC 시간을 기준으로 그다음 날부터 사용됩니다. 일단 광고 그룹을 만든 후에는 언제라도 광고 그룹을 수정하고 특정 종료일을 추가할 수 있습니다.

      • If you pick specific dates, you can choose between entering a daily budget or a lifetime budget (in which case you must select an end date).

  3. Add your ad group budget (this is not the same as your bid).  Keep in mind you can’t change your budget type between lifetime and daily budgets after the ad group is created.  However, you can have multiple ad groups with different budget types within a single campaign.

    • Daily budget: You can add a daily budget, which is the most you want to spend per day for each ad group.

    • Lifetime budget: You can select a lifetime budget when creating your ad group, which will require you to specify an end date. This will be the total amount you want to spend between your specified start and end dates. We don’t guarantee evenly paced delivery with lifetime budgets.

Targeting details must be added to the ad group.

 
See this article for more specific info on audience, keyword, and interest targeting.
 
위치
  • The default location targeting is for people in your business country. For example, US businesses will see that targeting defaults to all US locations.
  • You can choose to target your Promoted Pin to any combination of US, Canada, and UK, at the country level or at the metro level. You can select DMAs in the US (we do not currently have targeting by state), metros in Canada and TV region codes in the UK. Ireland, Australia, and New Zealand do not have more granular location targeting. For a complete list of locations, please see here
언어
  • 모든 언어 기본 설정
  • 특정 언어를 선택할 수 있습니다.
기기
  • 모든 기기 기본 설정
  • 특정 기기를 선택할 수 있습니다.
성별
  • 모든 성별 기본 설정
  • 명시하지 않음은 사용자가 등록 시 성별을 선택하지 않았음을 의미합니다.
 

A bid tells us what’s the most you’d like to pay per desired action on Pinterest (click, engagement, or impression). You should bid what that action is worth to you.  
 
Traffic campaigns (CPC): Maximum CPC means Maximum Cost Per Click. This bid is the maximum you are willing to pay when a person clicks through on a Promoted Pin to visit your website. For example, if you set a $2.00 CPC, this means that you are willing to pay as much as $2.00 per click through on your Promoted Pin to your website.  
 
Engagement campaigns (CPE): Maximum CPE means Maximum Cost Per Engagement. This bid is the maximum you are willing to pay when a person closes-up, repins or clicks through on your Promoted Pin. Note: if a Pinner closes-up, repins and clicks through on your Promoted Pin, you’ll be charged for each unique engagement.
 
Awareness campaigns (CPM): Maximum CPM means Maximum Cost Per Thousand Impressions. This bid is the maximum you are willing to pay for every 1,000 impressions your Promoted Pin serves. 
 
Note: Each campaign type has a different minimum bid, which is dependent on your account currency.  
Currency: minimum CPC bid / minimum CPE bid / minimum CPM bid
- USD: $0.10 / $0.10 / $5.00
- GBP: £0.08 / £0.08 / £4.00
- CAD: $0.15 / $0.15 / $7.50 
- EUR: €0.11 / €0.11 / €5.50
- AUD: $0.15 / $0.15 / $7.50
- NZD: $0.16 / $0.16 / $8.00
 
 

현재로서는 공개 보드에 저장된 핀만 홍보할 수 있습니다. 홍보하고자 하는 핀을 알고 있는 경우, 핀 URL이나 키워드, 핀 ID를 이용하여 해당 핀을 검색할 수 있습니다. 최근 30일의 클릭 수나 리핀 수를 기준으로 핀을 필터링하는 기능 또한 지원됩니다. 보다 많은 사용자들에게 도달할 수 있도록 효과가 좋은 핀을 홍보해 보시기 바랍니다.
 
홍보하고자 하는 핀을 찾을 수 없는 경우, 프로필로 돌아가 핀을 찾은 다음, 웹사이트로 연결될 수 있도록 적절히 수정하세요. 동영상과 앱 핀은 아직 홍보 기능이 지원되지 않습니다.앱이나 동영상 핀을 홍보하기 위해서는 핀이 App Store나 동영상 공유 사이트가 아닌 웹사이트의 랜딩 페이지로 연결될 수 있게 수정해야 합니다.
 
Make sure the Pins you pick follow our Ad Standards, otherwise they won't be approved during the ad review process. 
 
How many Pins should you put in one campaign depends on how you want to organize and optimize your Promoted Pins.
  • 캠페인 당 핀 여러 개: 가장 성과가 좋은 핀을 다른 광고주들보다 더 많이 보여 줄 수 있도록 Pinterest가 캠페인을 최적화합니다.  여러 개의 홍보 핀을 동시에 운영해야 하는 경우 하나의 캠페인에 여러 개의 홍보 핀을 추가하면 일일 예산을 관리하기가 보다 쉬워집니다.
  • 캠페인당 핀 한 개: 광고주가 최적화와 테스팅을 자유롭게 실시할 수 있습니다.

  1. Naming your Promoted Pin is optional.
  2. Review the destination URL of your Promoted Pin. You can leave this blank if you want to use the URL saved on the organic instance of this Pin.  Putting a value in this field will only change the destination URL for this Promoted Pin, in case you want to add any special tracking parameters.  Keep in mind that we don’t support any link shorteners at this time.

Once you click on “Promote Pin,” it will go through our ad review process.  

You'll be asked to set up your billing info the first time you promote a Pin. At this time, we accept debit and credit cards from the following countries: US, CA, UK, IE, AU, NZ. We don’t accept prepaid cards or Paypal

To update billing details and see how you’ve been charged, you can visit the Billing dropdown under your profile image in the upper right corner of Ads Manager. You can also go to your billing details directly at ads.pinterest.com/billing.

 만들어진 홍보 핀은 Pinterest의 광고 규정에 따라 검토를 받게 됩니다.
  • 이 과정은 최대 24시간이 소요될 수 있습니다.
  • 홍보 핀이 불허될 경우, 계정에 등록된 이메일 주소로 안내 이메일을 보내 드리며 광고 매니저에서도 해당 사항을 알림으로 받으실 수 있습니다.
  • 타겟(관심사 및 키워드)을 추가 및 수정하거나 홍보 핀의 설명을 수정하는 경우, 재검토를 받게 되며 이 역시 최대 24시간이 소요될 수 있습니다.
  • 홍보 핀이 불허되었다는 알림을 받으실 경우, ad-reviews@account.pinterest.com에서 보낸 이메일을 통해 자세한 이유를 확인하실 수 있습니다.
  • Pinterest의 광고 규정에서 홍보 핀과 관련한 정책을 자세히 확인하실 수 있습니다. 광고 불허에 대한 이의를 제기하시려면 전달받으신 불허 사유와 함께 해당 홍보 핀의 URL을 당사에 보내 주시기 바랍니다.


There are two ways to edit your campaign:

  • In-line: From a campaign type overview page (e.g. ads.pinterest.com/traffic), hover over the campaign you want to modify. Click the pencil icon that appears to make your change. To change the campaign status, toggle the switch in the Off/On column. You can also pause or archive multiple ad groups at once by clicking on the checkboxes in the Actions columns and clicking on the action you want to take.
  • Campaign page: Navigate to the campaign you want to update and click on the Edit campaign button in the upper right corner. The pause and archive toggles can be found in this edit modal. Make your changes and click on Save.

There are two ways to edit your ad group:

  • In-line: From a campaign page, hover over the ad group you want to modify.  Click the pencil icon that appears to make your change. To change the ad group status, toggle the switch in the Off/On column. You can also pause or archive multiple Promoted Pins at once by clicking on the checkboxes in the Actions columns and clicking on the action you want to take.
  • Ad group page: Navigate to the campaign you want to update and click on the Edit ad group button in the upper right corner. The pause and archive toggles can be found in this edit modal. Make your changes and click on Save.

 

Note: If you edit targeting, the Promoted Pin(s) in the ad group may go back through the ad review process, which can take up to 24 hours.

To edit, pause or archive your Promoted Pin, navigate to the page where you want to make an update and click the Edit Promoted Pin button in the upper right corner. The pause and archive toggles can be found in this edit modal. Make your changes and click Save.

    To add more Pins to an existing campaign, create a new Promoted Pin through the + button in the upper right corner. From there, select the type of campaign you are running, then select the name of the existing campaign you want to add the new Promoted Pin to. You can only add Pins to campaigns that are currently running.

    You can also navigate to the campaign in question and click on the "Create ad" button in the upper right corner.

      Now there’s an easy way to create Promoted Pins directly from your profile (currently available only in the US, but will be launching in other countries soon!). Here’s how you can create campaigns that drive more traffic in just a few steps.

      1. Choose a Pin from your profile that you’d like to Promote and click the Promote button. 
      2. Make sure the destination URL is for the page you want to drive traffic to.
      3. Add your daily budget. This is the most you’re willing to pay each day the ad is running. 
        1. Tip: You’ll only pay when someone clicks through to your website from your Promoted Pin. If you want to calculate your lifetime budget, multiply your daily budget by the duration of your campaign and set your campaign duration.
      4. Add any keywords you want to target. This helps Pinterest show your Promoted Pin in relevant search results, categories and related Pin feeds. You can quickly bulk add keywords by copying and pasting a comma separated list of terms. If it’s your first time creating an ad, you’ll be prompted to set up your billing information.
      5. Cost per click for your campaign is automatically generated based on how many advertisers are competing for the keywords you're targeting and what they're paying. You can change it in Ads Manager.
      6. Click Promote to create your ad. It will go out for review, which may take up to 1 business day to complete.

      Additional information:

      • Review our Ad Standards to make sure your Pins are easily approved. 
      • You’ll begin to  see campaign metrics in the Ads Manager after about 24 hours after your ads is approved.
      • This feature is designed for traffic campaigns. You can always pause or edit any of your campaigns using the Ads Manager
      • Campaigns created using this feature will automatically default to targeting all genders, devices and locations within your country. This helps your ad get the most reach. If you want to refine this targeting, edit the new campaign the Traffic Campaign section in Ads Manager.
      • Dashboards in the Pinterest Ads Manager are updated every 24 hours, so you’ll always see performance metrics from the day before, but not the day of. 
      • You can add traffic parameters to your Promoted Pin destination URLs, so you can easily measure the clicks you get from this Pin using third party analytics tools.