확장 타겟팅

광고를 아직 사용할 수 없는 지역에서 보고 계신 것 같습니다. Pinterest Business 계정에서 광고를 사용할 수 있는 곳을 확인하세요.

자세히 알아보기

확장 타겟팅은 광고 그룹 설정의 하나로, 광고가 자동으로 관련 검색을 타겟팅하도록 합니다. 확장 타겟팅이 켜져 있으면 브랜드와 관련된 주제를 검색하는 사람들에게 광고를 자동으로 노출하여 간편하고 효과적으로 캠페인을 시작할 수 있습니다.

이 설정은 다음을 포함하여 모든 Pinterest 탐색 및 검색 위치에서 실행할 수 있습니다.

  • 홈피드
  • Search
  • 관련 핀

참고: 확장 타겟팅은 캠페인 수준에서 선택된 위치 타겟팅 옵션을 계속해서 적용합니다.

다음 사항을 개선하려면 확장 타겟팅을 사용하세요.

  • 도달
  • 클릭률(CTR)
  • 지출 감소

Add expanded targeting in Ads Manager

  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Create ad
  3. Click New ad group from the left-side navigation
  4. Click Targeting from the left-side navigation
  5. Scroll down to Advanced options 
  6. Click the box beside Use your Pin to expand your targeting
  7. Once complete, select your Budget & Schedule, Optimization & delivery and Ads
  8. Review your information
  9. Click Launch

Add expanded targeting in Bulk editor

  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Bulk editor
  3. Click Download sample sheet to download a sample spreadsheet
  4. Fill out column Y, Expanded Targeting
    1. Enter YES to switch expanded targeting on
    2. Enter NO to disable expanded targeting
  5. Once complete, click Upload template to upload your bulk editor sheet
  6. Click Upload

Learn how to edit your existing ads using the bulk editor.

How expanded targeting may affect other targeting options

If you’re planning to use expanded targeting in addition to other types of targeting, you’ll want to consider how they’ll interact.

Types of targeting Expected behaviour Reach impact
Expanded targeting only (no interests, keywords, or audiences) Reach people using only visual and verbal signals from your ad. Reduces potential reach.
Expanded targeting + some keywords and/or interests Reach people who are interested or searching for a topic. Expanded targeting adds visual and verbal signals from the ad in addition to the selected interests and keywords. Increases potential reach.
Expanded targeting + audiences Reach people within an audience (customer list, site visitor, engagement, or actalike). Potential reach stays the same.
Expanded targeting + all interests Reach any Pinner on the platform. Increases potential reach.
No expanded targeting (also no interests, keywords, or audiences) Reach any Pinner on the platform. Increases potential reach.

 

Ad review process

Once you launch your campaign, we’ll review it to make sure it follows our Advertising guidelines. The campaign review process can take up to 24 hours. 

If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once approved, we’ll start distributing your ad.

Explore targeting on Pinterest

If you want to set up multiple different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our targeting overview article. 

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