Criar e editar Pins promocionais

The Pinterest Ads Manager helps you create Promoted Pins. Promoted Pins are regular Pins that you can pay for so that more of your desired audience sees them in relevant search results, category feeds and home feed.
 
Before you get started, here are a few things to know:
  • Promoted Pins are only available to partners in the US, CA, UK, IE, AU, & NZ at this time.
  • É necessária uma conta de empresa para utilizar Pins promocionais. Regista-te ou converte a tua conta existente para obter acesso.
  • Neste momento, só podes promover Pins do teu perfil, por isso certifica-te de que adicionas Pins e álbuns antes de começares.
  • Para aceder ao Gestor de anúncios do Pinterest, visita o teu perfil ou adiciona ads.pinterest.com aos favoritos.
  • There's no minimum cost. The amount you pay varies on your targeting and bid, and depends on your campaign type.
 
Criar e editar campanhas de Pins promocionais
Campaigns help you organize your Promoted Pins, kind of like boards on Pinterest. Review the following steps to learn how to create and edit Promoted Pin campaigns. 
 
Começar
Choose a goal for your campaign
Inserir os detalhes da tua campanha
Set up an ad group
Adicionar detalhes do público-alvo
Definir a tua oferta
Pick a Pin to promote
Review your Pin details
Configurar fatura
Revisão do anúncio do Pin promocional
Edit, pause or archive a campaign
Edit, pause or archive an ad group
Edit, pause or archive a Promoted Pin
Adicionar Pins promocionais a campanhas existentes
A faster way to promote your Pins

Visit the Pinterest Ads Manager at ads.pinterest.com, click the + button and select Create Ad. If ads.pinterest.com isn't loading, make sure that you've turned off all ad blockers on your browser.

When you first access Ads Manager, you will be prompted to select your country: which will determine your billing currency. This will determine your billing currency Keep in mind you won’t be able to change this later. 

  • United States – USD
  • Canada – CAD
  • United Kingdom - GBP
  • Ireland - EUR
  • Australia - AUD
  • New Zealand - NZD

Choose a goal for your campaign

Choose the campaign goal that best reflects the actions most important to your business. The goal you pick for your campaign determines how your Pins get promoted. There are three types of campaigns: traffic, engagement and awareness.  
 
Campanha de tráfego: Paga quando as pessoas clicarem no teu Pin promocional para visitar o teu website. Deves optar por uma campanha de tráfego se o teu principal objetivo for aumentar as vendas no website da tua empresa.
 
Campanha de interação: Paga quando as pessoas interagirem com o teu Pin promocional (closeup, repin e clique). Deves optar por uma campanha de interação se o teu principal objetivo for alcançar um público-alvo mais abrangente no Pinterest.
 
Campanha de notoriedade: pagamento quando as pessoas veem o Pin promocional. Se o principal objetivo for aumentar a notoriedade, deves recorrer a uma campanha de notoriedade.
 

  1. Name your campaign
  2. Lifetime spend cap (optional): You can set a limit for how much a campaign is allowed to spend.  This is particularly useful for advertisers who have contractual limits who want a safeguard for overspending.
  3. Choose your campaign format: Promoted Pins with one-tap take people straight to your website, where they can learn about your product or complete a purchase.  

    • One-tap is good for driving traffic to your website. If your primary goal is to get website conversions, we recommend testing both Standard Promoted Pins and some with one-tap to see which works best for you.

    • After launching your campaign, you can switch formats at any time by clicking the “Edit ad group” button in Ads Manager.

 

  1. Name your ad group
  2. Select start and end dates
    • Decide se pretendes executar o teu grupo de anúncios continuamente (com um orçamento diário) ou selecionar datas específicas (poderás usar um orçamento diário ou vitalício).

      • Se executares o teu grupo de anúncios continuamente, iremos executar o teu grupo de anúncios com o orçamento diário que designares, a partir do dia seguinte em UTC. Quando o grupo de anúncios for criado, poderás editá-lo e adicionar uma data de término a qualquer momento.

      • If you pick specific dates, you can choose between entering a daily budget or a lifetime budget (in which case you must select an end date).

  3. Add your ad group budget (this is not the same as your bid).  Keep in mind you can’t change your budget type between lifetime and daily budgets after the ad group is created.  However, you can have multiple ad groups with different budget types within a single campaign.

    • Daily budget: You can add a daily budget, which is the most you want to spend per day for each ad group.

    • Lifetime budget: You can select a lifetime budget when creating your ad group, which will require you to specify an end date. This will be the total amount you want to spend between your specified start and end dates. We don’t guarantee evenly paced delivery with lifetime budgets.

Targeting details must be added to the ad group.

 
See this article for more specific info on audience, keyword, and interest targeting.
 
Locais
  • The default location targeting is for people in your business country. For example, US businesses will see that targeting defaults to all US locations.
  • You can choose to target your Promoted Pin to any combination of US, Canada, and UK, at the country level or at the metro level. You can select DMAs in the US (we do not currently have targeting by state), metros in Canada and TV region codes in the UK. Ireland, Australia, and New Zealand do not have more granular location targeting. For a complete list of locations, please see here
Idiomas
  • Predefinido para Todos os idiomas
  • Podes selecionar idiomas específicos
Dispositivos
  • Predefinido para Todos os dispositivos
  • Podes selecionar dispositivos específicos
Géneros
  • Predefinido para Todos os géneros
  • Não especificado significa que os utilizadores não selecionaram um género quando se registaram
 

A bid tells us what’s the most you’d like to pay per desired action on Pinterest (click, engagement, or impression). You should bid what that action is worth to you.  
 
Traffic campaigns (CPC): Maximum CPC means Maximum Cost Per Click. This bid is the maximum you are willing to pay when a person clicks through on a Promoted Pin to visit your website. For example, if you set a $2.00 CPC, this means that you are willing to pay as much as $2.00 per click through on your Promoted Pin to your website.  
 
Engagement campaigns (CPE): Maximum CPE means Maximum Cost Per Engagement. This bid is the maximum you are willing to pay when a person closes-up, repins or clicks through on your Promoted Pin. Note: if a Pinner closes-up, repins and clicks through on your Promoted Pin, you’ll be charged for each unique engagement.
 
Awareness campaigns (CPM): Maximum CPM means Maximum Cost Per Thousand Impressions. This bid is the maximum you are willing to pay for every 1,000 impressions your Promoted Pin serves. 
 
Note: Each campaign type has a different minimum bid, which is dependent on your account currency.  
Currency: minimum CPC bid / minimum CPE bid / minimum CPM bid
- USD: $0.10 / $0.10 / $5.00
- GBP: £0.08 / £0.08 / £4.00
- CAD: $0.15 / $0.15 / $7.50 
- EUR: €0.11 / €0.11 / €5.50
- AUD: $0.15 / $0.15 / $7.50
- NZD: $0.16 / $0.16 / $8.00
 
 

De momento, apenas podes promover Pins que já se encontrem nos teus álbuns públicos. Se souberes que Pin queres promover, podes pesquisar os teus Pins por Pin URL, palavra-chave ou ID do Pin. Podes também filtrar de acordo com os Pins com mais cliques ou repins nos últimos 30 dias. Promove estes Pins, que já estão a ter bons resultados, para poderes chegar a ainda mais pessoas.
 
Se não vires o Pin que pretendes promover, regressa ao teu perfil para encontrar o Pin e edita-o para garantir que estabelece ligação a um website. De momento, não é possível promover Pins de vídeos e apps. Para promover um Pin de vídeos ou apps, edita o Pin para aceder a uma página inicial no teu website em vez da App Store ou de um website de partilha de vídeos.
 
Make sure the Pins you pick follow our Ad Standards, otherwise they won't be approved during the ad review process. 
 
How many Pins should you put in one campaign depends on how you want to organize and optimize your Promoted Pins.
  • Vários Pins por campanha: O Pinterest vai otimizar para mostrar os Pins com melhor desempenho dentro de cada campanha com mais frequência do que os restantes.  Adicionar vários Pins promocionais numa campanha também facilita a monitorização do orçamento diário se estiveres a utilizar muitos Pins promocionais em simultâneo. 
  • Um Pin por campanha:  Fornece controlo total sobre a otimização e realização de testes.

  1. Naming your Promoted Pin is optional.
  2. Review the destination URL of your Promoted Pin. You can leave this blank if you want to use the URL saved on the organic instance of this Pin.  Putting a value in this field will only change the destination URL for this Promoted Pin, in case you want to add any special tracking parameters.  Keep in mind that we don’t support any link shorteners at this time.

Once you click on “Promote Pin,” it will go through our ad review process.  

You'll be asked to set up your billing info the first time you promote a Pin. At this time, we accept debit and credit cards from the following countries: US, CA, UK, IE, AU, NZ. We don’t accept prepaid cards or Paypal

To update billing details and see how you’ve been charged, you can visit the Billing dropdown under your profile image in the upper right corner of Ads Manager. You can also go to your billing details directly at ads.pinterest.com/billing.

 Assim que promoveres o teu Pin, este será revisto para garantir que cumpre as nossas Normas de publicidade.
  • A revisão será realizada no espaço de 24 horas
  • Vamos contactar-te através do endereço de e-mail da tua conta, e verás uma notificação no teu Gestor de anúncios se o teu Pin for rejeitado
  • Se adicionares ou editares o público-alvo (interesses e/ou palavras-passe) ou editares a descrição do Pin promocional, este será enviado novamente para revisão, e pode demorar até 24 horas a ser analisado
  • Se receberes uma notificação a indicar que o teu Pin promocional foi rejeitado, procura um e-mail de ad-reviews@account.pinterest.com para saber o motivo
  • Revê as nossas Normas de publicidade para mais informações sobre as políticas de Pins promocionais. Para recorrer à rejeição de um anúncio, contacta a nossa equipa indicando o motivo da rejeição que recebeste e URLs para os teus Pins promocionais.


There are two ways to edit your campaign:

  • In-line: From a campaign type overview page (e.g. ads.pinterest.com/traffic), hover over the campaign you want to modify. Click the pencil icon that appears to make your change. To change the campaign status, toggle the switch in the Off/On column. You can also pause or archive multiple ad groups at once by clicking on the checkboxes in the Actions columns and clicking on the action you want to take.
  • Campaign page: Navigate to the campaign you want to update and click on the Edit campaign button in the upper right corner. The pause and archive toggles can be found in this edit modal. Make your changes and click on Save.

There are two ways to edit your ad group:

  • In-line: From a campaign page, hover over the ad group you want to modify.  Click the pencil icon that appears to make your change. To change the ad group status, toggle the switch in the Off/On column. You can also pause or archive multiple Promoted Pins at once by clicking on the checkboxes in the Actions columns and clicking on the action you want to take.
  • Ad group page: Navigate to the campaign you want to update and click on the Edit ad group button in the upper right corner. The pause and archive toggles can be found in this edit modal. Make your changes and click on Save.

 

Note: If you edit targeting, the Promoted Pin(s) in the ad group may go back through the ad review process, which can take up to 24 hours.

To edit, pause or archive your Promoted Pin, navigate to the page where you want to make an update and click the Edit Promoted Pin button in the upper right corner. The pause and archive toggles can be found in this edit modal. Make your changes and click Save.

    To add more Pins to an existing campaign, create a new Promoted Pin through the + button in the upper right corner. From there, select the type of campaign you are running, then select the name of the existing campaign you want to add the new Promoted Pin to. You can only add Pins to campaigns that are currently running.

    You can also navigate to the campaign in question and click on the "Create ad" button in the upper right corner.

      Now there’s an easy way to create Promoted Pins directly from your profile (currently available only in the US, but will be launching in other countries soon!). Here’s how you can create campaigns that drive more traffic in just a few steps.

      1. Choose a Pin from your profile that you’d like to Promote and click the Promote button. 
      2. Make sure the destination URL is for the page you want to drive traffic to.
      3. Add your daily budget. This is the most you’re willing to pay each day the ad is running. 
        1. Tip: You’ll only pay when someone clicks through to your website from your Promoted Pin. If you want to calculate your lifetime budget, multiply your daily budget by the duration of your campaign and set your campaign duration.
      4. Add any keywords you want to target. This helps Pinterest show your Promoted Pin in relevant search results, categories and related Pin feeds. You can quickly bulk add keywords by copying and pasting a comma separated list of terms. If it’s your first time creating an ad, you’ll be prompted to set up your billing information.
      5. Cost per click for your campaign is automatically generated based on how many advertisers are competing for the keywords you're targeting and what they're paying. You can change it in Ads Manager.
      6. Click Promote to create your ad. It will go out for review, which may take up to 1 business day to complete.

      Additional information:

      • Review our Ad Standards to make sure your Pins are easily approved. 
      • You’ll begin to  see campaign metrics in the Ads Manager after about 24 hours after your ads is approved.
      • This feature is designed for traffic campaigns. You can always pause or edit any of your campaigns using the Ads Manager
      • Campaigns created using this feature will automatically default to targeting all genders, devices and locations within your country. This helps your ad get the most reach. If you want to refine this targeting, edit the new campaign the Traffic Campaign section in Ads Manager.
      • Dashboards in the Pinterest Ads Manager are updated every 24 hours, so you’ll always see performance metrics from the day before, but not the day of. 
      • You can add traffic parameters to your Promoted Pin destination URLs, so you can easily measure the clicks you get from this Pin using third party analytics tools.