年龄定位

你似乎正从尚未支持广告功能的地区查看这些内容。查看哪些地区的 Pinterest Business 帐户支持广告功能。

了解更多

现在制作广告时,可以选择定位特定年龄段的人群,这有助于吸引适当受众。

定位特定年龄段

  1. 在广告管理工具中,首先创建广告

  2. 在“定位”部分,向下滚动,直到找到“年龄”部分

  3. 选择所有年龄段可以将您的广告定位到所有年龄段人群,或单击选择要指定的特定年龄段

  4. 如果选择指定年龄段,请选择希望向其展示广告的所有年龄段

  5. 填写其余的广告详情,然后单击发布

我们提供 8 个预定义的年龄范围,以便您选择最能代表您目标受众的范围。

Add age targeting in Ads Manager

  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Create ad
  3. Click New ad group from the left-side navigation
  4. Click Targeting from the left-side navigation
  5. Scroll down to Ages
  6. Select the age group you want to target
    1. Click All ages to target everyone
    2. Click Pick specific ages to select a specific age range
    3. Click 21+ to target people who are aged 21 years old and above
  7. Once complete, select your Budget & Schedule, Optimization & delivery and Ads
  8. Review your information
  9. Click Launch

Add age targeting in Bulk editor

  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Bulk editor
  3. Click Download sample sheet to download a sample spreadsheet
  4. Fill out column AM, AgeBuckets
    1. Enter ALL to target everyone
    2. Enter specific age ranges separated by commas in this format [18-24,25-34,35-44,21+] to target specific ages
  5. Once complete, click Upload template to upload your bulk editor sheet
  6. Click Upload

Learn how to edit your existing ads using the bulk editor. 

Ad review process

Once you launch your campaign, we’ll review it to make sure it follows our Advertising guidelines. The campaign review process can take up to 24 hours. 

If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once approved, we’ll start distributing your ad.

Explore targeting on Pinterest

If you want to set up multiple different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our targeting overview article.

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