兴趣定位

你似乎正从尚未支持广告功能的地区查看这些内容。查看哪些地区的 Pinterest Business 帐户支持广告功能。

了解更多

利用 Pinterest 对用户兴趣、品味与年龄级的独到理解进行兴趣定位。 

为您推广的内容添加兴趣,例如,若您推广的是中世纪现代客厅家具,您可以尝试定位为对“中世纪现代”、“现代客厅”或“客厅”感兴趣的 Pinterest 用户。

请确保你添加的所有兴趣代码都与你的 Pin 图相关且符合我们的政策,否则你的广告可能会被拒绝。通过广泛和精确的兴趣测试来筛选你的受众。

要查看可能感兴趣的完整列表,请阅读目标代码
 

Add interest targeting in Ads Manager

  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Create ad 
  3. Click New ad group from the left-side navigation
  4. Click Targeting from the left-side navigation
  5. Under Add interests, select any of the interests related to your product or search for specific interests using the search bar
  6. Once complete, select your Budget & Schedule, Optimization & delivery and Ads
  7. Review your information
  8. Click Launch

Add interest targeting in Bulk editor

  1. Log into your Pinterest business account 
  2. Click Ads at the top of the screen, then click Bulk editor
  3. Click Download sample sheet to download a sample spreadsheet
  4. Fill out column AP, Interests
  5. Use interest codes to find the related ID and add an interest in this format: {"id": "934876475639", "name": "diy and crafts"} using a comma to separate more than one interest
  6. Once complete, click Upload template to upload your bulk editor sheet
  7. Click Upload

Learn how to edit your existing ads using the bulk editor.

Ad review process

Once you launch your campaign, we’ll review it to make sure it follows our Advertising guidelines. The campaign review process can take up to 24 hours. 

If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once approved, we’ll start distributing your ad.

Explore targeting on Pinterest

If you want to set up multiple different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our targeting overview article.

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