位置、语言、设备及性别定位

你似乎正从尚未支持广告功能的地区查看这些内容。查看哪些地区的 Pinterest Business 帐户支持广告功能。

了解更多

使用位置、语言、设备及性别定位,将你的广告展示给相关度最高的拼友(Pinterest 用户),并确保你的推广 Pin 图能在合适的时间传达给合适的用户。

位置

借助位置定位,即可将广告集中投放在你会发现目标客户的区域。你可以通过地区、城区或邮编进行定位。我们建议你选择客户生活居住且贵司服务所能遍及的地区。

广告管理工具中的默认位置是贵企业所在的国家或地区。例如,美国企业的默认目标位置是美国。

语言

您的语言目标默认为所有语言,但是您可以选择特定的语言作为目标。

设备

您的设备目标默认为所有设备,但是您可以选择特定的设备作为目标。

性别

您的性别目标默认为所有性别,但是您可以选择特定的性别作为目标。未指明指的是在注册 Pinterest 时没有选择性别的人。

Add location targeting in Ads Manager

  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Create ad
  3. Click New Ad group from the left-side navigation
  4. Click Targeting from the left-side navigation
  5. Scroll to Locations and select Pick specific locations
    • Click Countries, regions, and metros to add larger geographic locations
    • Click Postal codes to add specific cities and towns
  6. Once complete, select your Budget & Schedule, Optimization & delivery and Ads
  7. Review your information
  8. Click Launch

Add location targeting in Bulk editor

  1. Log into your Pinterest business account.
  2. Click Ads at the top of the screen, then click Bulk editor.
  3. Click Download sample sheet to download a sample spreadsheet.
  4. Fill out column AK, Geos.
  5. Enter the postal codes you want to add in this format: [US:94100]. Leave column AJ, Locations, blank as entering locations will cancel the postal codes you want to target.
  6. Once complete, click Upload template to upload your bulk editor sheet.
  7. Click Upload.

Ad review process

Once you launch your campaign, we’ll review it to make sure it follows our Advertising guidelines. The campaign review process can take up to 24 hours.

If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once approved, we’ll start distributing your ad.

Explore targeting on Pinterest

If you want to set up multiple different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our targeting overview article.

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