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你似乎正从尚未支持广告功能的地区查看这些内容。查看哪些地区的 Pinterest Business 帐户支持广告功能。

了解更多

展示位置决定了我们在 Pinterest 上展示你的广告的位置。当你设置广告组时,我们默认将你的广告显示在所有地方,让你覆盖最大数量的 Pinner。你还可以针对更具体的用户行为选择你的展示位置。

选择“浏览”,以在人们浏览主页时显示你的广告。选择“搜索”,以在搜索结果中显示你的广告。在这两种情况下,你的广告也会出现在相关 Pin 图。为测试你的广告最有效的展示位置,你可以在一个推广计划中添加多个广告组,每个广告组的展示位置均不同。

首先,我们建议您把目标锁定在所有的展示位置,以最大限度地扩展您接触 Pinterest 所有领域人群的机会。

Add placement targeting in Ads Manager

  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Create ad
  3. Click New ad group from the left-side navigation
  4. Click Targeting from the left-side navigation
  5. Scroll down to Advanced options
  6. Under Ad group placement, select All (recommended), Browse or Search
  7. Once complete, select your Budget & Schedule, Optimization & delivery and Ads
  8. Review your information
  9. Click Launch

Add placement targeting in Bulk editor

  1. Log into your Pinterest business account
  2. Click Ads at the top of the screen, then click Bulk editor
  3. Click Download sample sheet to download a sample spreadsheet
  4. Fill out column Z, Ad placement
  5. Enter the placement you want in this format: SEARCH, BROWSE, or leave the column blank to target all placements
  6. Once complete, click Upload template to upload your bulk editor sheet
  7. Click Upload

Ad review process

Once you launch your campaign, we’ll review it to make sure it follows our Advertising guidelines. The campaign review process can take up to 24 hours.

If your campaign targeting goes against our advertising guidelines, we’ll send you a notification in Ads Manager letting you know what needs to change so that your ad can be reviewed again for approval. Once approved, we’ll start distributing your ad.

Explore targeting on Pinterest

If you want to set up multiple different kinds of targeting on Pinterest or edit current campaign targeting, you can learn more in our targeting overview article.

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