产品 Pin 图

你似乎正从尚未支持目录功能的地区查看这些内容。查看哪些地区的 Pinterest Business 帐户支持目录功能。

了解更多

通过产品高级 Pin 图,您可展示最新的价格、可用性和您网站上 Pin 图的描述。我们从网站添加产品高级 Pin 图,您可以通过网站购买这些产品。这意味着在您添加产品高级 Pin 图之前,必须能够直接从您的网站购买产品。

Pinterest 上的所有产品 Pin 图都可通过高级 Pin 图自然分发,但只有使用目录创建的产品 Pin 图才能作为购物广告进行推广。开始使用目录来上传产品的数据来源并创建产品组,以将类似的 Pin 图组合到一起。

向您的网站添加产品 Pin 图

  1. 在你 HTML 代码的 <head> </head> 部分中间,为你想要启用产品高级 Pin 图的每个页面添加开放图谱或 Schema.org 标记。
  2. 使用我们的高级 Pin 图验证器,确保我们能看到高级 Pin 图数据。
  3. 如果一切正常,点击立即应用。确保在应用时选择正确的标记类型。

开放图谱与 Schema.org标记

下面是每种标记类型所需的高级 Pin 图字段。编辑大写字段或绿色数字文本以显示您的产品。

开放图谱标记:

<meta property="og:title" content="De Young Copper Bookmark" />
<meta property="og:type" content="product" />
<meta property="product:price:amount" content="15.00"/>
<meta property="product:price:currency" content="USD" />

Schema.org 标记:

<div itemscope itemtype="https://schema.org/Product">
<meta itemprop="name" content="De Young Copper Bookmark" />
<meta itemprop="url" content="Https://shop.famsf.org/do/product/BK5160"/>
<div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
<span itemprop="price">.00</span>
<meta itemprop="priceCurrency" content="USD” />
<meta itemprop="availability" itemtype="https://schema.org/ItemAvailability"
content="https://schema.org/InStock"/>
</div>

如果你的网站由 Etsy、Teachers Pay Teachers 或 eBay 托管,则无需添加任何标记。来自这些网站的新 Pin 图将在 24 小时内获得有关的产品信息。

从 Shopify 添加产品高级 Pin 图,请前往高级 Pin 图验证器页面,粘贴您的产品链接,并在链接末尾添加".oembed"—您将看到所有产品的高级 Pin 图信息。从此页面申请高级 Pin 图(请确保在应用时选择 Shopify)。

在您的 Shopify 商店添加高级 Pin 图

  1. 前往 Shopify 网站上的特定产品 URL(此页面含“购买”或“添加至购物袋”按钮)
  2. 将此产品 URL 复制并粘贴到高级 Pin 图验证器,然后将 .oembed 键入到产品 URL 的末尾
  3. 点击验证
  4. 预览出现后,点击应用(您只需使用网站中的单个产品 URL 即可申请)

您的产品 Pin 图将在 24 小时内成为高级 Pin 图。

请前往我们的开发者网站了解更多相关信息。

Add product Pins to your website

Add product Pins to your website so they can automatically sync information from your website to your Pins. If something changes on your website, the product Pins will update to reflect that change. 

  1. Add Open Graph or Schema.org markups between the <head> </head> section of your HTML code for each page you want to enable product Pins on.
  2. Use our rich Pin validator to make sure we can see the rich Pin data.
  3. If everything looks good, click Apply now. Make sure to pick the right markup type when applying.

Open Graph and Schema.org markups

Here are the required rich Pin fields for each type of markup. Edit the capitalized or numeric green text to reflect your products.

Open Graph markups:

<meta property="og:title" content="De Young Copper Bookmark" />
<meta property="og:type" content="product" />
<meta property="product:price:amount" content="15.00" />
<meta property="product:price:currency" content="USD" />

Schema.org markups:

<div itemscope itemtype="https://schema.org/Product">
<meta itemprop="name" content="De Young Copper Bookmark" />
<meta itemprop="url" content="Https://shop.famsf.org/do/product/BK5160" />
<div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
<span itemprop="price">.00</span>
<meta itemprop="priceCurrency" content="USD” />
<meta itemprop="availability" itemtype="https://schema.org/ItemAvailability"
content="https://schema.org/InStock" />
</div>

You do not need to add any markup if your website is hosted by Etsy, Teachers Pay Teachers, or eBay. New Pins from these sites will have product information on them within 24 hours.

To add product Pins from Shopify, open our rich Pin validator, paste in your product link and add ".oembed" to the end of your link—you'll see all the rich Pin information for your product. Apply for rich Pins from this page (make sure you select Shopify when applying).

Add product Pins to your Shopify store

  1. Open a specific product URL on your Shopify site. This is a page that has a Buy or Add to bag button.
  2. Copy and paste this product URL into the rich Pin validator and type .oembed at the end of your product URL. You’ll see all the rich Pin information for your product.
  3. Click Validate.
  4. After the preview appears, click Apply. You only need to apply with a single product URL from your website.

Your product Pins will become rich Pins within 24 hours.

Learn more on our developer site.

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