挑選要刊登為廣告的釘圖

您似乎在未提供「廣告」的地區瀏覽此內容。請查看 Pinterest Business 帳號可使用「廣告」的地區。  

瞭解詳情

After creating a campaign and ad group in Ads Manager, you’ll select Pins to promote. These ads will be shown to your target audience on Pinterest. You can create new Pins or promote Pins that you've saved before. If you’d like to promote a Pin from a group board, you’ll need to save it to one of your own boards before promoting it.

Create ads

You can promote a Pin in a new campaign or from an existing campaign.

Create an ad in a new campaign
  1. From your Pinterest business account, click Ads
  2. Click Create ad
  3. Click Ads in the left-side navigation
  4. Select the Pins you want to promote
    • Click the filter icon to filter ads by format or to only show existing ads
    • Click into the "All Pins" tab to see all of your Pins, or go to the "Boards" tab to select Pins from your boards
    • Click into the search bar to search for a specific Pin
    • Click the plus circle icon to create a Pin
  5. Click Selected to review the details of your selected Pins
    • Edit the ad name to change how your ad will be labeled in your reporting
    • Update the ad destination URL and add any optional tracking parameters
  6. Click Launch
    • If your campaign is missing any necessary information, errors will be highlighted in red on the left-side of the screen
    • Click the highlighted topics in the left-hand navigation to go to that section and fix any existing errors

Once you click Launch, your Pins will go through our ad review process to make sure they follow our advertising guidelines

Create an ad in an existing campaign
  1. From your Pinterest business account, click Ads
  2. Click Reporting
  3. Click the checkbox next to the campaign you want to add an ad to
  4. Click the Ad groups tab
  5. Click the name of an existing ad group or click Create ad group to create a new ad group
  6. Click Create ad
  7. Select the Pins you want to promote
    • Click the filter icon to filter ads by format or to only show existing ads
    • Click into the "All Pins" tab to see all of your Pins, or go to the "Boards" tab to select Pins from your boards
    • Click into the search bar to search for a specific Pin
    • Click the plus circle icon to create a Pin
  8. Click Selected to review the details of your selected Pins
    • Edit the ad name to change how your ad will be labeled in your reporting
    • Update the ad destination URL and add any optional tracking parameters
  9. Click Launch
    • If your campaign is missing any necessary information, errors will be highlighted in red on the left-side of the screen
    • Click the highlighted topics in the left-hand navigation to go to that section and fix any existing errors

Once you click Launch, your Pins will go through our ad review process to make sure they follow our advertising guidelines

Objective and ad format availability

Keep in mind that some ad formats are only available for certain campaign objectives. You can see the complete list of available ad formats by objective below.

在「廣告管理員」中建立宣傳活動和廣告群組後,您需選擇要宣傳的釘圖。這些廣告會在 Pinterest 上向目標對象投放。您可以建立新釘圖,或將先前儲存的釘圖刊登為廣告。

建立廣告

  1. 在您的 Pinterest 企業帳號中,按一下「廣告」
    • 如要在新的宣傳活動中建立廣告,請選擇「建立廣告」
      • 按一下左方導覽列中的「廣告」
    • 如要在現有的宣傳活動中建立廣告,請選擇「報告」
      • 在想加入廣告的宣傳活動旁勾選方塊
      • 按一下「廣告群組」標籤
      • 按一下現有廣告群組的名稱,或按一下「建立廣告群組」來建立新的廣告群組
      • 按一下「建立廣告」
  2. 選擇您想宣傳的釘圖
    • 按一下切換圖示,就能依格式篩選廣告,或只顯示現有廣告 
    • 您可在捲動「所有釘圖」標籤時看到所有釘圖,也可以前往個人檔案中的「圖版」標籤瀏覽圖版並選擇釘圖
    • 按一下搜尋列即可搜尋特定釘圖
    • 按一下來建立釘圖 
  3. 按一下「已選擇」來瀏覽已選釘圖的詳細資料
    • 編輯廣告名稱即可變更廣告在報告中的標記方式
    • 更新廣告目的地 URL,並新增任何 UTM 參數
    • 按一下「移除」,即可從這個廣告群組移除釘圖
    • 勾選「要暫停廣告?」旁的方塊,即可將這個廣告建立為暫停狀態的廣告 
  4. 按一下「啟動」
    • 如果宣傳活動缺少任何必要資訊,畫面左側會顯示橘色標示的錯誤訊息
    • 按一下左邊導覽中特別標明的主題,直接進入該圖版版面修正任何現存的問題

按下「啟動」後,您的釘圖就會進入我們的廣告審核流程,以確保其內容遵循我們的廣告準則。 

使用篩選條件以特定格式建立廣告時,請記得部分廣告格式只能用於特定的宣傳活動目標。

宣傳活動目標 格式選項
打響品牌知名度
  • 靜態 (預設)
  • 輪播釘圖
  • 影片
  • 最大影片
  • 收藏廣告
流量
  • 靜態 (預設)
  • 輪播釘圖
  • 影片
  • 收藏廣告
應用程式安裝
  • 應用程式 (預設)
轉換率
  • 靜態 (預設)
  • 輪播釘圖
  • 影片
  • 收藏廣告

您可以在我們的產品規格中探索更多詳細資訊,以協助您決定要宣傳的釘圖。 

Preview your ads

If you're creating an ad using Ads Manager, you can send a preview of the ad to your mobile device. You'll need your computer and a mobile device with the latest version of the Pinterest app.

Create an ad preview
  1. Click Ads at the top-left corner of your screen
  2. Select Create ad
  3. In the menu on the left, click Ads
  4. Select the Pin you want to preview as an ad
  5. Click the Selected tab
  6. Click Preview Pin to send a preview of the ad to your mobile phone
  7. Open the Pinterest app on your mobile device
  8. Tap the bell icon at the bottom of your screen to open your notifications
  9. You’ll see a notification that says, “Here’s a preview of your Pinterest ad!”
  10. Open the notification
  11. Scroll up to see how the ad will look in someone's feed

Note: Ad preview is only available for ads created using Ads Manager. It can't be used to preview organic Pins or shopping ads. If you want to get alerts for your Pin previews, turn on push notifications.

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