Create ad group

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Ad groups set the targeting, run dates, bid and budget for all the ads housed within them. Learn more about campaign structure.

Create an ad group

  1. From your Pinterest business account, click Ads
    • To create a new ad group in a new campaign, select Create ad
      • Click Ad group in the left-hand side navigation
    • To create a new ad group in an existing campaign, select Reporting
      • Click the tick box next to the campaign you want to add an ad group to
      • Click Ad groups
      • Click Create ad group
  2. Enter a name for your new ad group
  3. If you want to target a specific audience, click Create new Audience
  4. Search and select interests and keywords to target
  5. Add your targeting details for genders, locations, languages or devices
    • As you enter in your targeting details, you'll see the max audience size change to reflect the number of people we expect to see on Pinterest over a 30-day period that meet your targeting criteria
    • The max audience size doesn’t reflect the expected results of your campaign, which is dependent on additional factors, such as bids, budgets and flight dates  
  6. Select your ad placement
  7. To automatically expand selected interests and keywords based on your Pin, tick the box next to 'Use your Pin to expand your targeting'
  8. Choose between a daily budget or lifetime budget type, then enter your budget amount
    • With a lifetime budget, you’re required to set an end date 
    • The budget type can't be edited once the ad group has been created
  9. Enter start and end dates and times for your ads (Note: all times in Ads Manager are in UTC)
  10. Set a bid for your ads and choose your ad pacing
  11. To create your ad group in a paused state, tick the box next to 'Pause ad group?'
  12. Scroll down to select your ads or click Launch
    • If your campaign is missing any necessary information, errors will be highlighted in orange on the left-hand side of the screen
    • Click the highlighted topics in the left-hand navigation to jump to that section and fix any existing errors

The information you enter will save as you move from step to step. If you exit the window before you click Launch, your work will be lost.

Once you click Launch, your Pins will go through our ad review process to make sure they follow our advertising guidelines.

Learn how to pick Pins to promote.

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