You can choose from several ad content formats on Pinterest, from static images to multi-image collections or videos. Use this ad spec guide for image dimensions, file sizes and character limits for Pinterest ads.
Standard ads feature only one image.
Creation
Account type | Business accounts only |
Creation tool / device | Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new standard image ad when you're setting up a campaign in Ads Manager. |
Creation options |
Can be used in paid ad campaigns or to generate organic impressions |
Images
File type | .PNG or .JPEG |
Max. file size | Desktop 20 MB, in-app 32 MB |
Aspect ratio | We recommend using a 2:3 aspect ratio, or 1000x1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds. |
Character counts
Title |
Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place in the home feed. Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds. |
Description |
Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. In addition, descriptions do not appear for ads when viewed up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
Standard width
Creation
Account type | Business accounts only |
Creation tool / device | Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new video ad when you're setting up a campaign in Ads Manager. |
Creation options |
Can be used in paid ad campaigns or to generate organic impressions |
Videos
File type | .MP4, .MOV or .M4V |
Encoding | H.264 or H.265 |
Max. file size | Up to 2 GB |
Video length |
Minimum 4 seconds, maximum 15 minutes Recommended length for video ads: 6 to 15 seconds |
Aspect ratio | Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 4:5, or 9:16). |
Character counts
Title |
Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place. Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds. |
Description |
Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. In addition, descriptions do not appear for ads when viewed up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
Max. width
Creation
Account type | Business accounts only |
Creation tool / device | Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new video ad when you're setting up a campaign in Ads Manager. |
Creation options |
Can be used in paid ad campaigns only |
Videos
File type | .MP4, .MOV or .M4V |
Encoding | H.264 or H.265 |
Max. file size | Up to 2 GB |
Video length |
Minimum 4 seconds, maximum 15 minutes Recommended length for video ads: 6 to 15 seconds |
Aspect ratio | Max. width videos cannot exceed the height of a 1:1 aspect ratio |
Character counts
Title | Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place. |
Description |
Enter up to 500 characters. Descriptions do not appear when viewing the ad in the home feed, search feed or up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your ad in front of the right audience. |
Container format | Video codecs | Audio codecs |
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No container |
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Audio video interleave (AVI) |
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Adobe Flash |
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Matroska |
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IMF |
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MPEG transport streams |
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MPEG-1 system streams |
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MPEG-4 |
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MXF |
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QuickTime |
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WebM |
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WMV/ASF |
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Creation
Account type | Business accounts only |
Creation tool / device | Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new carousel ad when you're setting up a campaign in Ads Manager. |
Creation options |
Can be used in paid ad campaigns or to generate organic impressions |
Images
File type | .PNG or .JPEG |
Max file size | 20 MB per image |
Creative quantity | 2 to 5 images per carousel |
Aspect ratio | 1:1 or 2:3 |
Character counts
Title |
Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place. Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds. |
Description |
Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. In addition, descriptions do not appear for ads when viewed up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
Creation
Account type | Business accounts only |
Creation tool / device | Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new collections ad when you're setting up a campaign in Ads Manager. |
Creation options |
Can be used in paid ad campaigns or to generate organic impressions |
Static image hero creative and secondary creatives
File type | .PNG or .JPEG |
Max file size | 10 MB |
Creative quantity | Must have 1 hero creative. Minimum of 3 secondary creatives recommended. Maximum of 24 secondary creatives. |
Aspect ratio | The hero creative must have either a 1:1 or 2:3 aspect ratio and can differ from the aspect ratios of the secondary creatives. All secondary creatives must have the same aspect ratio – either 1:1 (square) or 2:3 (vertical). We recommend making your secondary creatives with a 1:1 ratio to best control how they appear in people’s feeds. If the creative is not 1:1, the cropping will occur in the centre of the image. |
Video hero creative
File type | .MP4, .MOV or .M4V |
Encoding | H.264 or H.265 |
Max file size | Up to 2GB |
Video length | Minimum 4 seconds, maximum 15 minutes |
Aspect ratio | Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16). |
Character counts
Title |
Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place. Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds. |
Description |
Enter up to 500 characters. Descriptions will only appear for organic collections Pins when viewed up close. Otherwise, descriptions will not be shown for promoted collections ads. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
Creation
Account type | Business accounts only |
Creation tool / device | Can be made on desktop or mobile devices through Pin creation tool. You can also make a new Idea ad when you’re setting up a campaign in Ads Manager. |
Creation options |
Can be used in paid ad campaigns or to generate organic impressions |
Images and videos
File type |
Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP Video: .MP4, .M4V, and .MOV files are available on iOS and Android only |
File size | 1 GB recommended |
Video encoding | H.264 or H.265 |
Max file size |
Android and iOS: 16MB recommended Web: 20 MB maximum for images and 100 MB for videos |
Video length | Videos should be between 3-60 seconds |
Resolution | For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio) |
Aspect ratio | Aspect ratio is 9:16, but there are no restrictions for images or videos |
Character length |
Title: 100 characters max On page: 250 characters max |
Safe zones |
Put text and other elements within the light blue lines or the dimensions below, so that users can easily see on any device when viewing your Idea ad: Top: 270 px |
Once you’ve picked a format, get tips on image selection and more in our