Review product specs

You can choose from several content formats on Pinterest, from standard Pins to multi-image collections. Use this spec guide for image dimensions, file sizes and character limits. This list includes both Pinterest ad specs and guidelines for organic Pins.

Standard Pins and ads

Standard Pins and ads only feature one image. These specs apply to both organic Pins and ads.

Standard width video Pins and ads

Standard width video Pins and ads are videos that are the same size as a normal Pin. These specs apply to both organic standard width video Pins and ads.

Max. width video ads

Max. width video ads are videos that expand across people’s entire feed on mobile. Max. width video ads are only available as a paid format. These specs only apply to max. width video ads.

App install ads

App install ads feature one image and allow people to download apps without having to leave Pinterest. They’re only available as a paid format. App install ads follow the same specs as standard Pins and ads.

Carousel ads

Carousel ads feature multiple images for people to swipe through. They’re only available as a paid format. These specs only apply to carousel ads.

Shopping ads

Shopping ads feature one image or a video at a time and allow people to purchase products they find on Pinterest. Shopping ads follow the same specs as standard Pins and ads.

Collections Pins and ads

Collections Pins and ads appear as one main image above three smaller images, in feeds on mobile devices. These specs apply to both organic collections Pins and collections ads.

Story Pins

Story Pins appear as a set of multiple videos, images, lists and custom text in a single Pin. Story Pins are only available as an organic format.

What's next?

Once you’ve picked a format, get some tips on image selection, Pin copy and more in our creative best practices and content planning guide.

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