You can choose from several ad content formats on Pinterest, from static images to multi-image collections or videos. Use this ad spec guide for image dimensions, file sizes and character limits for Pinterest ads.

Image backgrounds

Pinterest adds a faint colour layer to image Pins in the home feed with white or black backgrounds. This distinguishes the pins from the app background colour and helps to highlight links included in the Pin. 

This feature applies to all organic and paid image Pins and ad types, but does not apply to videos.

For Pins with a white or near white background:

  • Light mode: A faint black layer (#000000 at 4% opacity) is automatically applied on top of the creative.
  • Dark mode: No changes. 
  • For Pins with a black or near black background:

  • Light mode: No changes.
  • Dark mode: A faint white layer (#FFFFFF at 10% opacity) is automatically applied on top of the creative.

     
  • Standard image ads

    Standard ads feature only one image.

    Creation

    Account type Business accounts only
    Creation tool / device Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new standard image ad when you're setting up a campaign in Ads Manager.
    Creation options

    Can be used in paid ad campaigns or to generate organic impressions 

    Images

    File type .PNG or .JPEG
    Max. file size Desktop 20 MB, in-app 32 MB
    Aspect ratio We recommend using a 2:3 aspect ratio, or 1000x1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds.

    Character counts

    Title

    Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place in the home feed.

    Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds.

    Description

    Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. In addition, descriptions do not appear for ads when viewed up close. 

    Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.

    Standard width video ads

    Standard width video ads are videos that are the same size as a regular Pin.

    Creation

    Account type Business accounts only
    Creation tool / device Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new video ad when you're setting up a campaign in Ads Manager.
    Creation options

    Can be used in paid ad campaigns or to generate organic impressions 

    Videos

    File type .MP4, .MOV or .M4V
    Encoding H.264 or H.265
    Max. file size Up to 2 GB
    Video length

    Minimum 4 seconds, maximum 15 minutes

    Recommended length for video ads: 6 to 15 seconds 

    Aspect ratio Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 4:5, or 9:16).

    Character counts

    Title

    Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place.

    Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds.

    Description

    Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. In addition, descriptions do not appear for ads when viewed up close.

    Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.

    Max. width video ads

    Max. width video ads are videos that expand across people’s entire feed on mobile. Max. width video ads are only available as a paid format. These specs only apply to max. width video ads.

    Creation

    Account type Business accounts only
    Creation tool / device Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new video ad when you're setting up a campaign in Ads Manager.
    Creation options

    Can be used in paid ad campaigns only 

    Videos

    File type .MP4, .MOV or .M4V
    Encoding H.264 or H.265
    Max. file size Up to 2 GB
    Video length

    Minimum 4 seconds, maximum 15 minutes

    Recommended length for video ads: 6 to 15 seconds 

    Aspect ratio Max. width videos cannot exceed the height of a 1:1 aspect ratio

    Character counts

    Title Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place.
    Description

    Enter up to 500 characters. Descriptions do not appear when viewing the ad in the home feed, search feed or up close.

    Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your ad in front of the right audience.

    Video and audio codecs
    Container format Video codecs Audio codecs

    No container

    • DV/DVCPRO
    • AVC (H.264)

    • HEVC (H.265)

    • MPEG-1

    • MPEG-2

    • PCM

    Audio video interleave (AVI)

    • Uncompressed

    • Canopus HQ

    • DivX/Xvid

    • DV/DVCPRO

    • Dolby Digital (AC3)

    • Dolby Digital Plus (EAC3)

    • Dolby E frames carried in PCM streams

    • MP3

    • MPEG Audio

    • PCM

    Adobe Flash

    • AVC (H.264)

    • Flash 9 file

    • H.263

    • AAC

    Matroska

    • AVC (H.264)

    • PCM

    • MPEG-2

    • MPEG-4 part 2

    • VC-1

    • AAC

    • Dolby Digital (AC3)

    • Dolby Digital Plus (EAC3)

    • WMA

    • WMA2

    IMF

    • Apple ProRes

    • JPEG 2000 (J2K)

    • PCM

    MPEG transport streams

    • AVC (H.264)

    • HEVC (H.265)

    • MPEG-2

    • VC-1

    • AAC

    • AIFF

    • Dolby Digital (AC3)

    • Dolby Digital Plus (EAC3)

    • Dolby E frames carried in PCM streams

    • MPEG audio

    • PCM

    • WMA

    • WMA2

    MPEG-1 system streams
    • MPEG-1

    • MPEG-2

    • AAC

    • AIFF

    • Dolby Digital (AC3)

    • Dolby Digital (EAC3)

    • MPEG

    • Audio PCM

    MPEG-4
    • Uncompressed

    • AVC Intra 50/100

    • DivX/Xvid

    • H.261

    • H.262

    • H.263

    • AVC (H.264)

    • HEVC (H.265)

    • JPEG 2000

    • MJPEG

    • MPEG-2

    • MPEG-4 part 2

    • VC-1

    • AAC

    • Dolby Digital (AC3)

    • Dolby Digital Plus (EAC3)

    • PCM

    • WMA

    • WMA2

    MXF

    • Uncompressed

    • Apple ProRes

    • AVC Intra 50/100

    • DNxHD

    • DV/DVCPRO

    • DV25

    • DV50

    • DVCPro HD

    • AVC (H.264)

    • JPEG 2000 (J2K)

    • MPEG-2

    • Panasonic P2

    • SonyXDCam

    • SonyXDCam MPEG-4 Proxy 

    • AAC

    • AIFF

    • Dolby E frames carried in PCM streams

    • MPEG Audio

    • PCM

    QuickTime
    • Uncompressed

    • Apple ProRes

    • AVC Intra 50/100

    • DivX/Xvid

    • DV/DVCPRO

    • H.261

    • H.262

    • H.263

    • AVC (H.264)

    • HEVC (H.265)

    • JPEG 2000 (J2K)

    • MJPEG

    • MPEG-2

    • MPEG-4 part 2

    • QuickTime Animation (RLE)

    • AAC

    • MP3

    • PCM

    WebM
    • VP8

    • VP9

    • Vorbis

    WMV/ASF
    • VC-1

    • WMA

    • WMA2

    Carousel ads

    Carousel ads feature multiple images for people to swipe through.

    Creation

    Account type Business accounts only
    Creation tool / device Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new carousel ad when you're setting up a campaign in Ads Manager.
    Creation options

    Can be used in paid ad campaigns or to generate organic impressions

    Images

    File type .PNG or .JPEG
    Max file size 20 MB per image
    Creative quantity 2 to 5 images per carousel
    Aspect ratio 1:1 or 2:3

    Character counts

    Title

    Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place.

    Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds.

    Description

    Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. In addition, descriptions do not appear for ads when viewed up close.

    Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.

    Shopping ads

    Shopping ads feature one image at a time and allow people to purchase products they find on Pinterest. Shopping ads follow the same specs as standard image ads.

    Collections ads

    Collections ads appear as one main image above three smaller images, in feeds on mobile devices.

    Creation

    Account type Business accounts only
    Creation tool / device Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new collections ad when you're setting up a campaign in Ads Manager.
    Creation options

    Can be used in paid ad campaigns or to generate organic impressions

    Static image hero creative and secondary creatives

    File type .PNG or .JPEG
    Max file size 10 MB
    Creative quantity Must have 1 hero creative. Minimum of 3 secondary creatives recommended. Maximum of 24 secondary creatives.
    Aspect ratio The hero creative must have either a 1:1 or 2:3 aspect ratio and can differ from the aspect ratios of the secondary creatives. All secondary creatives must have the same aspect ratio – either 1:1 (square) or 2:3 (vertical). We recommend making your secondary creatives with a 1:1 ratio to best control how they appear in people’s feeds. If the creative is not 1:1, the cropping will occur in the centre of the image.

    Video hero creative

    File type .MP4, .MOV or .M4V
    Encoding H.264 or H.265
    Max file size Up to 2GB
    Video length Minimum 4 seconds, maximum 15 minutes
    Aspect ratio Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16).

    Character counts

    Title

    Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place.

    Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds.

    Description

    Enter up to 500 characters. Descriptions will only appear for organic collections Pins when viewed up close. Otherwise, descriptions will not be shown for promoted collections ads.

    Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.

    Idea ads

    Idea ads appear as a set of multiple videos, images, lists and custom text in a single Pin. You can promote an organic Pin as an Idea ad in countries where ads are available.

    Creation

    Account type Business accounts only
    Creation tool / device Can be made on desktop or mobile devices through Pin creation tool. You can also make a new Idea ad when you’re setting up a campaign in Ads Manager.
    Creation options

    Can be used in paid ad campaigns or to generate organic impressions

    Images and videos

    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: .MP4, .M4V, and .MOV files are available on iOS and Android only

    File size 1 GB recommended
    Video encoding H.264 or H.265
    Max file size

    Android and iOS: 2 GB max

    Web: 100 MB max

    Video length Maximum duration is 5 minutes.
    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
    Aspect ratio Aspect ratio is 9:16, but there are no restrictions for images or videos
    Character length

    Title: 100 characters max

    On page: 250 characters max

    Safe zones

    Put text and other elements within the dimensions below, so users can easily see on any device when viewing.

    Top: 270 px
    Left: 65 px
    Right: 195 px
    Bottom: 790 px

    Showcase ads

    A Showcase ad is a multi-layered ad format featuring multiple cards. Within each swipeable card, advertisers can add up to three features with outbound links to more content, products and more. 

    Creation

    Account type Business accounts only
    Creation tool / device Can be made on desktop or mobile devices using the Pin creation tool. You can also make a new showcase ad when you’re setting up a campaign in Ads Manager.
    Creation options

    Can be used in paid ad campaigns only

    Images and videos

    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: MP4, MOV or M4V files are only available on iOS and Android

    Max file size Up to 32 MB
    Video length Videos should be between 3-60 seconds
    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1000x1500 pixel size
    Aspect ratio Title Pin: 2:3 ratio
    Card: 2:3 ratio
    Feature: 1:1 static
    Creative quantity Card: Up to four cards in addition to primary title Pin.
    Feature: Minimum of 1 and maximum of 3 per card
    Safe zones

    Put text and other elements within the dimensions below, so users can easily see on any device when viewing.

    342 x 430 pixels

    All creative should be mindful of safe zones and ensure no copy or logos are obscured by UI elements. 

    Avoid placing any text or important information in the bottom 80px of the Showcase card since it will be covered. Safe zones do not apply to features.

    Character length Text overlay: Limited to no more than 10 words. Font must be legible. 

    Features: Limited to 50 characters including spaces. For titles, anything beyond 50 characters will be hidden.
    Quiz ads

    A Quiz ad is an ad format with multiple-choice questions and answers. Within each quiz result, advertisers can add outbound links to more content, products and more. 

    Creation

    Account type Business accounts only
    Creation tool / device Can be made on desktop or mobile devices using the Pin creation tool. You can also make a new quiz ad when you’re setting up a campaign in Ads Manager.
    Creation options

    Can be used in paid ad campaigns only

    Images and videos

    File type

    Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

    Video: MP4, MOV or M4V files are only available on iOS and Android

    Max file size Up to 32 MB
    Video length Videos should be between 3-60 seconds
    Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1000x1500 pixel size
    Aspect ratio Title Pin: 2:3 ratio
    Results Pin: 2:3 ratio
    Creative quantity

    Up to three results Pins with one title Pin.

    We recommend using bold, lifestyle photography. Preference for inclusive and DEI representation. 

    Safe zones

    Put text and other elements within the dimensions below, so users can easily see on any device when viewing.

    342 x 376 pixels

    All creative should be mindful of safe zones and ensure no copy or logos are obscured by UI elements. 

    The bottom sheet will overlap with the title Pin upon expansion. While it’s possible to scroll to see the whole Pin, consider placing any important disclosures for restricted verticals at the top to ensure constant visibility. 

    Character length

    Title: 100 characters max. 

    Text overlay: Limited to 10 words. Font should be easy to read. Consider stacking brand logo, quiz title and CTA at the top of the Pin. 

    Questions and answers: Questions can be up to 96 characters, including spaces. Answers can be up to 48 characters, including spaces. 

    Results: 100 characters max in title and 500 characters max for description. Visit site button cannot be edited but the destination URL can be edited.

    What's next?

    Once you’ve picked a format, get tips on image selection and more in our creative best practices.

     

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