You can choose from several content formats on Pinterest, from static Pins to multi-image collections. Use this spec guide for image dimensions, file sizes and character limits. This list includes both Pinterest ad specs and guidelines for organic Pins.
Images
File type | PNG or JPEG. |
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Max. file size | Desktop 20 MB, in-app 32 MB |
Aspect ratio | We recommend using a 2:3 aspect ratio, or 1000x1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds. |
Character counts
Title |
Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place in the home feed. Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds. |
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Description |
Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. In addition, descriptions do not appear for ads when viewed up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
Standard width
Videos
File type | .mp4, .mov or .m4v. |
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Encoding | H.264 or H.265. |
Max. file size | Up to 2 GB. |
Video length | Minimum 4 seconds, maximum 15 minutes. |
Aspect ratio | Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16). |
Character counts
Title |
Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place. Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds. |
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Description |
Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. In addition, descriptions do not appear for ads when viewed up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
Max. width
Videos
File type | .mp4, .mov or .m4v. |
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Encoding | H.264 or H.265. |
Max. file size | Up to 2 GB. |
Video length | Minimum 4 seconds, maximum 15 minutes. |
Aspect ratio | Square (1:1) or widescreen (16:9). Note that max width videos can't exceed the height of a 1:1 aspect ratio. |
Character counts
Title | Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place. |
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Description |
Enter up to 500 characters. Descriptions do not appear when viewing the ad in the home feed, search feed or up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your ad in front of the right audience. |
Images
File type | PNG or JPEG. |
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Max. file size | 20 MB per image. |
Creative quantity | 2-5 images per carousel. |
Aspect ratio | 1:1 or 2:3. |
Character counts
Title |
Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place. Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds. |
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Description |
Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. In addition, descriptions do not appear for ads when viewed up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
Static image hero creative and secondary creatives
File type | PNG or JPEG. |
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Max. file size | 10 MB. |
Creative quantity | Must have 1 hero creative. Minimum of 3 secondary creatives recommended. Maximum of 24 secondary creatives. |
Aspect ratio | The hero creative must have either a 1:1 or 2:3 aspect ratio and can differ from the aspect ratios of the secondary creatives. All secondary creatives must have the same aspect ratio – either 1:1 (square) or 2:3 (vertical). We recommend making your secondary creatives with a 1:1 ratio to best control how they appear in people’s feeds. If the creative is not 1:1, the cropping will occur in the centre of the image. |
Video hero creative
File type | .mp4, .mov or .m4v. |
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Encoding | H.264 or H.265. |
Max. file size | Up to 2 GB. |
Video length | Minimum 4 seconds, maximum 15 minutes. |
Aspect ratio | Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16). |
Character counts
Title |
Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place. Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds. |
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Description |
Enter up to 500 characters. Descriptions will only appear for organic collections Pins when viewed up close. Otherwise, descriptions will not be shown for promoted collections ads. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
Images and videos
File type |
Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP. Video: .MP4, .M4V. .MOV files are available on iOS and Android only. |
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File size | 1 GB recommended |
Video encoding | H.264 or H.265. |
Max file size |
Android and iOS: 16 MB recommended. Web: 20 MB maximum for images and 100 MB for videos. |
Video length | Videos should be between 3-60 seconds. |
Resolution | For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio). |
Aspect ratio | Aspect ratio is 9:16, but there are no restrictions for image or video. |
Character length |
Title: 100 characters max On page: One text box per page on Desktop and Android and multiple text boxes per page on iOS, 250 characters max |
Safe zones |
Put text and other elements within the light blue lines or the dimensions below so users can easily see on any device when viewing your Idea Pin: Top: 270 px |
Once you’ve picked a format, get tips on image selection, Pin copy and more in our