You can choose from several ad content formats on Pinterest, from static images to multi-image collections or videos. Use this ad spec guide for image dimensions, file sizes and character limits for Pinterest ads.
Standard image ads

Standard ads feature only one image.

Creation

Account type Business accounts only
Creation tool / device Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new standard image ad when you're setting up a campaign in Ads Manager.
Creation options

Can be used in paid ad campaigns or to generate organic impressions 

Images

File type .PNG or .JPEG
Max. file size Desktop 20 MB, in-app 32 MB
Aspect ratio We recommend using a 2:3 aspect ratio, or 1000x1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds.

Character counts

Title

Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place in the home feed.

Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds.
Description

Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. In addition, descriptions do not appear for ads when viewed up close. 

Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.
Standard width video ads

Standard width video ads are videos that are the same size as a regular Pin.

Creation

Account type Business accounts only
Creation tool / device Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new video ad when you're setting up a campaign in Ads Manager.
Creation options

Can be used in paid ad campaigns or to generate organic impressions 

Videos

File type .MP4, .MOV or .M4V
Encoding H.264 or H.265
Max. file size Up to 2 GB
Video length

Minimum 4 seconds, maximum 15 minutes

Recommended length for video ads: 6 to 15 seconds 
Aspect ratio Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 4:5, or 9:16).

Character counts

Title

Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place.

Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds.
Description

Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. In addition, descriptions do not appear for ads when viewed up close.

Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.
Max. width video ads

Max. width video ads are videos that expand across people’s entire feed on mobile. Max. width video ads are only available as a paid format. These specs only apply to max. width video ads.

Creation

Account type Business accounts only
Creation tool / device Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new video ad when you're setting up a campaign in Ads Manager.
Creation options

Can be used in paid ad campaigns only 

Videos

File type .MP4, .MOV or .M4V
Encoding H.264 or H.265
Max. file size Up to 2 GB
Video length

Minimum 4 seconds, maximum 15 minutes

Recommended length for video ads: 6 to 15 seconds 
Aspect ratio Max. width videos cannot exceed the height of a 1:1 aspect ratio

Character counts

Title Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place.
Description

Enter up to 500 characters. Descriptions do not appear when viewing the ad in the home feed, search feed or up close.

Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your ad in front of the right audience.
Video and audio codecs
Container format Video codecs Audio codecs

No container
  • DV/DVCPRO

  • AVC (H.264)

  • HEVC (H.265)

  • MPEG-1

  • MPEG-2
  • PCM

Audio video interleave (AVI)

  • Uncompressed

  • Canopus HQ

  • DivX/Xvid

  • DV/DVCPRO

  • Dolby Digital (AC3)

  • Dolby Digital Plus (EAC3)

  • Dolby E frames carried in PCM streams

  • MP3

  • MPEG Audio

  • PCM

Adobe Flash

  • AVC (H.264)

  • Flash 9 file

  • H.263

  • AAC

Matroska

  • AVC (H.264)

  • PCM

  • MPEG-2

  • MPEG-4 part 2

  • VC-1

  • AAC

  • Dolby Digital (AC3)

  • Dolby Digital Plus (EAC3)

  • WMA

  • WMA2

IMF

  • Apple ProRes

  • JPEG 2000 (J2K)
  • PCM

MPEG transport streams

  • AVC (H.264)

  • HEVC (H.265)

  • MPEG-2

  • VC-1

  • AAC

  • AIFF

  • Dolby Digital (AC3)

  • Dolby Digital Plus (EAC3)

  • Dolby E frames carried in PCM streams

  • MPEG audio

  • PCM

  • WMA

  • WMA2
MPEG-1 system streams

  • MPEG-1

  • MPEG-2

  • AAC

  • AIFF

  • Dolby Digital (AC3)

  • Dolby Digital (EAC3)

  • MPEG

  • Audio PCM
MPEG-4

  • Uncompressed

  • AVC Intra 50/100

  • DivX/Xvid

  • H.261

  • H.262

  • H.263

  • AVC (H.264)

  • HEVC (H.265)

  • JPEG 2000

  • MJPEG

  • MPEG-2

  • MPEG-4 part 2

  • VC-1

  • AAC

  • Dolby Digital (AC3)

  • Dolby Digital Plus (EAC3)

  • PCM

  • WMA

  • WMA2

MXF

  • Uncompressed

  • Apple ProRes

  • AVC Intra 50/100

  • DNxHD

  • DV/DVCPRO

  • DV25

  • DV50

  • DVCPro HD

  • AVC (H.264)

  • JPEG 2000 (J2K)

  • MPEG-2

  • Panasonic P2

  • SonyXDCam

  • SonyXDCam MPEG-4 Proxy 

  • AAC

  • AIFF

  • Dolby E frames carried in PCM streams

  • MPEG Audio

  • PCM
QuickTime

  • Uncompressed

  • Apple ProRes

  • AVC Intra 50/100

  • DivX/Xvid

  • DV/DVCPRO

  • H.261

  • H.262

  • H.263

  • AVC (H.264)

  • HEVC (H.265)

  • JPEG 2000 (J2K)

  • MJPEG

  • MPEG-2

  • MPEG-4 part 2

  • QuickTime Animation (RLE)

  • AAC

  • MP3

  • PCM
WebM

  • VP8

  • VP9

  • Vorbis
WMV/ASF

  • VC-1

  • WMA

  • WMA2
Carousel ads

Carousel ads feature multiple images for people to swipe through.

Creation

Account type Business accounts only
Creation tool / device Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new carousel ad when you're setting up a campaign in Ads Manager.
Creation options

Can be used in paid ad campaigns or to generate organic impressions

Images

File type .PNG or .JPEG
Max file size 20 MB per image
Creative quantity 2 to 5 images per carousel
Aspect ratio 1:1 or 2:3

Character counts

Title

Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place.

Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds.
Description

Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. In addition, descriptions do not appear for ads when viewed up close.

Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.
Shopping ads

Shopping ads feature one image at a time and allow people to purchase products they find on Pinterest. Shopping ads follow the same specs as standard image ads.
Collections ads

Collections ads appear as one main image above three smaller images, in feeds on mobile devices.

Creation

Account type Business accounts only
Creation tool / device Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new collections ad when you're setting up a campaign in Ads Manager.
Creation options

Can be used in paid ad campaigns or to generate organic impressions

Static image hero creative and secondary creatives

File type .PNG or .JPEG
Max file size 10 MB
Creative quantity Must have 1 hero creative. Minimum of 3 secondary creatives recommended. Maximum of 24 secondary creatives.
Aspect ratio The hero creative must have either a 1:1 or 2:3 aspect ratio and can differ from the aspect ratios of the secondary creatives. All secondary creatives must have the same aspect ratio – either 1:1 (square) or 2:3 (vertical). We recommend making your secondary creatives with a 1:1 ratio to best control how they appear in people’s feeds. If the creative is not 1:1, the cropping will occur in the centre of the image.

Video hero creative

File type .MP4, .MOV or .M4V
Encoding H.264 or H.265
Max file size Up to 2GB
Video length Minimum 4 seconds, maximum 15 minutes
Aspect ratio Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16).

Character counts

Title

Enter up to 100 characters. Depending on the device, the first 40 characters may be visible in people’s feeds. When entered, titles will appear in the home feed or search feed. If no title is entered and no Rich Pin title exists, nothing will be visible in its place.

Note: For Chinese, Japanese, Korean, Arabic and other double-byte languages, only the first 30 characters will be visible in people's feeds.
Description

Enter up to 500 characters. Descriptions will only appear for organic collections Pins when viewed up close. Otherwise, descriptions will not be shown for promoted collections ads.

Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience.
Idea ads

Idea ads appear as a set of multiple videos, images, lists and custom text in a single Pin. You can promote an organic Pin as an Idea ad in countries where ads are available.

Creation

Account type Business accounts only
Creation tool / device Can be made on desktop or mobile devices through Pin creation tool. You can also make a new Idea ad when you’re setting up a campaign in Ads Manager.
Creation options

Can be used in paid ad campaigns or to generate organic impressions

Images and videos

File type

Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP

Video: .MP4, .M4V, and .MOV files are available on iOS and Android only
File size 1 GB recommended
Video encoding H.264 or H.265
Max file size

Android and iOS: 16MB recommended

Web: 20 MB maximum for images and 100 MB for videos
Video length Videos should be between 3-60 seconds
Resolution For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio)
Aspect ratio Aspect ratio is 9:16, but there are no restrictions for images or videos
Character length

Title: 100 characters max

On page: 250 characters max
Safe zones

Put text and other elements within the light blue lines or the dimensions below, so that users can easily see on any device when viewing your Idea ad:

Top: 270 px
Left: 65 px
Right: 195 px
Bottom: 790 px
What's next?

Once you’ve picked a format, get tips on image selection and more in our creative best practices.

 
Still need help? Contact us
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